AOLBusiness OverviewUpdated: Feb 2013                    Dr. Augustine Fou                    http://linkedin.com/in/augus...
UPDATE: Feb 2013                   31% growth in 3rd party ad network revs               +   17% increase in search revenu...
From CPM to Performance               (display)                   (search)                   Source: IAB, PwC April 2011Ma...
Market Cap LifecycleMay 9, 2012.           4
Dial-up Declining for 10 yrs                  Source: SplatF, November 3, 2011May 9, 2012.                                ...
Spun out of Time WarnerMay 9, 2012.              6
Cost of Content and Revenue                 Source: HotHardware, Feb 3, 2011May 9, 2012.                                  ...
Display Revs Stuck in Neutral               Source: BusinessInsider November 3, 2010May 9, 2012.                          ...
Display Revs Continue Decline                               Updated: Nov 6, 2012               Source: AOL Public FilingsM...
Competitive ComparisonMay 9, 2012.             10
Buying revenues for survival                 Source: BusinessInsider: Feb 2011May 9, 2012.                                ...
Looking Ahead                Source: HotHardware, Feb 3, 2011May 9, 2012.                                       12
Looking AheadHemorrhaging may be slowing; but new steady state is far smaller than before                                 ...
Financials (Annual Income)Hemorrhaging may be slowing; but new steady state is far smaller than before                    ...
Financials (Cash Flow)Hemorrhaging may be slowing; but new steady state is far smaller than before                        ...
Related Slideshares         Secular Shift Away from Display Advertising         By: Augustine Fou, May 24, 2012         Se...
APPENDIXMay 9, 2012.   17
Display Revs Stuck in Neutral               Source: BusinessInsider April 6, 2010May 9, 2012.                             ...
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AOL Business Overview

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Display ad business driven by content and traffic to sites is continuing to decline.

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Transcript of "AOL Business Overview"

  1. 1. AOLBusiness OverviewUpdated: Feb 2013 Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.May 9, 2012. 1
  2. 2. UPDATE: Feb 2013 31% growth in 3rd party ad network revs + 17% increase in search revenues - -3% domestic display revenue -10% subscription revenue YOY 4% overall revenue increase to $600MMay 9, 2012. 2
  3. 3. From CPM to Performance (display) (search) Source: IAB, PwC April 2011May 9, 2012. 3
  4. 4. Market Cap LifecycleMay 9, 2012. 4
  5. 5. Dial-up Declining for 10 yrs Source: SplatF, November 3, 2011May 9, 2012. 5
  6. 6. Spun out of Time WarnerMay 9, 2012. 6
  7. 7. Cost of Content and Revenue Source: HotHardware, Feb 3, 2011May 9, 2012. 7
  8. 8. Display Revs Stuck in Neutral Source: BusinessInsider November 3, 2010May 9, 2012. 8
  9. 9. Display Revs Continue Decline Updated: Nov 6, 2012 Source: AOL Public FilingsMay 9, 2012. 9
  10. 10. Competitive ComparisonMay 9, 2012. 10
  11. 11. Buying revenues for survival Source: BusinessInsider: Feb 2011May 9, 2012. 11
  12. 12. Looking Ahead Source: HotHardware, Feb 3, 2011May 9, 2012. 12
  13. 13. Looking AheadHemorrhaging may be slowing; but new steady state is far smaller than before Source: BusinessInsider, Nov 2009May 9, 2012. 13
  14. 14. Financials (Annual Income)Hemorrhaging may be slowing; but new steady state is far smaller than before Source: Google Finance, Dec 2012May 9, 2012. 14
  15. 15. Financials (Cash Flow)Hemorrhaging may be slowing; but new steady state is far smaller than before Source: Google Finance, Dec 2012May 9, 2012. 15
  16. 16. Related Slideshares Secular Shift Away from Display Advertising By: Augustine Fou, May 24, 2012 Search Kicks Display Ads in Effectiveness By: Augustine Fou, April 13, 2012. Optimizing Display Ad Budgets By: Augustine Fou, July 18, 2012.- 16 - Augustine Fou
  17. 17. APPENDIXMay 9, 2012. 17
  18. 18. Display Revs Stuck in Neutral Source: BusinessInsider April 6, 2010May 9, 2012. 18

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