Your SlideShare is downloading. ×

AOL Business Overview

748

Published on

Display ad business driven by content and traffic to sites is continuing to decline.

Display ad business driven by content and traffic to sites is continuing to decline.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
748
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. AOLBusiness OverviewUpdated: Feb 2013 Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.May 9, 2012. 1
  • 2. UPDATE: Feb 2013 31% growth in 3rd party ad network revs + 17% increase in search revenues - -3% domestic display revenue -10% subscription revenue YOY 4% overall revenue increase to $600MMay 9, 2012. 2
  • 3. From CPM to Performance (display) (search) Source: IAB, PwC April 2011May 9, 2012. 3
  • 4. Market Cap LifecycleMay 9, 2012. 4
  • 5. Dial-up Declining for 10 yrs Source: SplatF, November 3, 2011May 9, 2012. 5
  • 6. Spun out of Time WarnerMay 9, 2012. 6
  • 7. Cost of Content and Revenue Source: HotHardware, Feb 3, 2011May 9, 2012. 7
  • 8. Display Revs Stuck in Neutral Source: BusinessInsider November 3, 2010May 9, 2012. 8
  • 9. Display Revs Continue Decline Updated: Nov 6, 2012 Source: AOL Public FilingsMay 9, 2012. 9
  • 10. Competitive ComparisonMay 9, 2012. 10
  • 11. Buying revenues for survival Source: BusinessInsider: Feb 2011May 9, 2012. 11
  • 12. Looking Ahead Source: HotHardware, Feb 3, 2011May 9, 2012. 12
  • 13. Looking AheadHemorrhaging may be slowing; but new steady state is far smaller than before Source: BusinessInsider, Nov 2009May 9, 2012. 13
  • 14. Financials (Annual Income)Hemorrhaging may be slowing; but new steady state is far smaller than before Source: Google Finance, Dec 2012May 9, 2012. 14
  • 15. Financials (Cash Flow)Hemorrhaging may be slowing; but new steady state is far smaller than before Source: Google Finance, Dec 2012May 9, 2012. 15
  • 16. Related Slideshares Secular Shift Away from Display Advertising By: Augustine Fou, May 24, 2012 Search Kicks Display Ads in Effectiveness By: Augustine Fou, April 13, 2012. Optimizing Display Ad Budgets By: Augustine Fou, July 18, 2012.- 16 - Augustine Fou
  • 17. APPENDIXMay 9, 2012. 17
  • 18. Display Revs Stuck in Neutral Source: BusinessInsider April 6, 2010May 9, 2012. 18

×