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AOL Business Overview
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AOL Business Overview

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Display ad business driven by content and traffic to sites is continuing to decline.

Display ad business driven by content and traffic to sites is continuing to decline.

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AOL Business Overview AOL Business Overview Presentation Transcript

  • AOLBusiness OverviewUpdated: Feb 2013 Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.May 9, 2012. 1
  • UPDATE: Feb 2013 31% growth in 3rd party ad network revs + 17% increase in search revenues - -3% domestic display revenue -10% subscription revenue YOY 4% overall revenue increase to $600MMay 9, 2012. 2
  • From CPM to Performance (display) (search) Source: IAB, PwC April 2011May 9, 2012. 3
  • Market Cap LifecycleMay 9, 2012. 4
  • Dial-up Declining for 10 yrs Source: SplatF, November 3, 2011May 9, 2012. 5
  • Spun out of Time WarnerMay 9, 2012. 6
  • Cost of Content and Revenue Source: HotHardware, Feb 3, 2011May 9, 2012. 7
  • Display Revs Stuck in Neutral Source: BusinessInsider November 3, 2010May 9, 2012. 8
  • Display Revs Continue Decline Updated: Nov 6, 2012 Source: AOL Public FilingsMay 9, 2012. 9
  • Competitive ComparisonMay 9, 2012. 10
  • Buying revenues for survival Source: BusinessInsider: Feb 2011May 9, 2012. 11
  • Looking Ahead Source: HotHardware, Feb 3, 2011May 9, 2012. 12
  • Looking AheadHemorrhaging may be slowing; but new steady state is far smaller than before Source: BusinessInsider, Nov 2009May 9, 2012. 13
  • Financials (Annual Income)Hemorrhaging may be slowing; but new steady state is far smaller than before Source: Google Finance, Dec 2012May 9, 2012. 14
  • Financials (Cash Flow)Hemorrhaging may be slowing; but new steady state is far smaller than before Source: Google Finance, Dec 2012May 9, 2012. 15
  • Related Slideshares Secular Shift Away from Display Advertising By: Augustine Fou, May 24, 2012 Search Kicks Display Ads in Effectiveness By: Augustine Fou, April 13, 2012. Optimizing Display Ad Budgets By: Augustine Fou, July 18, 2012.- 16 - Augustine Fou
  • APPENDIXMay 9, 2012. 17
  • Display Revs Stuck in Neutral Source: BusinessInsider April 6, 2010May 9, 2012. 18