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Ad Blocking Impact on Digital Advertising by Augustine Fou 2014
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Ad Blocking Impact on Digital Advertising by Augustine Fou 2014

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Ad blocking software is blocking a quarter to a third of all digital ads. Advertisers should take this into account when calculating ROI and impact.

Ad blocking software is blocking a quarter to a third of all digital ads. Advertisers should take this into account when calculating ROI and impact.

Published in: Marketing, Technology, Business

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  • 1. Augustine Fou- 1 - Ad Blocking Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  • 2. Augustine Fou- 2 - Marketing Science (May 2014) N = 503 – approx 33% use ad blocking
  • 3. Augustine Fou- 3 - PageFair (Dec 2013) http://pagefair.com/ 23% Ad-blocked
  • 4. Augustine Fou- 4 - Ad Blocking by Browser http://pagefair.com/ http://clarityray.com/
  • 5. Augustine Fou- 5 - http://pagefair.com/ Ad Blocking by Category
  • 6. Augustine Fou- 6 - http://clarityray.com/ Ad Blocking by Category 9.26%
  • 7. Augustine Fou- 7 - http://clarityray.com/ Ad Blocking by Country
  • 8. Augustine Fou- 8 - Dr. Augustine Fou – Chief Digital Strategist “I study trends and advise clients on optimizing their digital marketing. The use of ad blocking by consumers is their way of telling advertisers they dont want interruptive ads. But they do want something of value that helps them make purchase decisions.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 Augustine Fou@acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 9. Augustine Fou- 9 - Related Articles http://www.slideshare.net/augustinefou/digital-advertising-benchmarks- 2014-by-augustine-fou http://www.slideshare.net/augustinefou/usefulness-of-advertising-by- augustine-fou-marketing-consigliere http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by- augustine-fou http://www.slideshare.net/augustinefou/industry-actions-against-digital- ad-fraud-reported-by-augustine-fou http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by- augustine-fou-technical-forensics Augustine Fou- 9 -