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2014 Superbowl Ads Analysis and Outcomes by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Feb 05, 2014

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Superbowl ads from 2014 had two main themes - tugging on heart strings with voiceovers and attempts to relate causes to brands. There was also a new technique of pairing ads one after another, as used ...

Superbowl ads from 2014 had two main themes - tugging on heart strings with voiceovers and attempts to relate causes to brands. There was also a new technique of pairing ads one after another, as used by several advertisers like Wonderful Pistachios.

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  • HollisThomases Hollis Thomases, ROI Diva I also noticed many more (& better) hashtags being used with this year's Super Bowl ads. I wonder what kind an analysis of the hashtag use/amplification would yield. Overall, however, I thought the ads were boring, and I didn't mind leaving the room while they were running because none of them really gripped me. 2 months ago
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2014 Superbowl Ads Analysis and Outcomes by Augustine Fou 2014 Superbowl Ads Analysis and Outcomes by Augustine Fou Presentation Transcript