3. Audi
“Prom”
Cool, but are middle-aged car buyers going to be motivated by a “get the girl”
promise? (buy an Audi, kiss prom queen, and get a black eye to take home)
February 3, 2013 3
6. Coca Cola
“Mirage”
Drag queens win, or were those showgirls? Hmm.
February 3, 2013 6
7. Hyundai
“Team”
Cool kids. I’d want them on my team. But, umm, what car did they ride in?
February 3, 2013 7
8. Doritos
One of these five videos will win
Actually, don’t ask me
how these are related to
the orange triangles. I
honestly wouldn’t know.
February 3, 2013 8
13. Paramount
“Star Trek” Trailer
Anyone else realize there was also a 35 minute ad for “Into Darkness”
February 3, 2013 13
14. Skechers
“Man vs Cheetah”
Yeah, these shoes will let me hog-tie a cheetah. Awesome.
February 3, 2013 14
15. Taco Bell
“Viva Young”
Eeewwwwww…. Umm, my appetite. Anyone see where it went?
February 3, 2013 15
16. Skechers
“Relaxed Fit with Joe Montana”
Hmmm. I guess anything with Joe Montana in it will
sell, umm, what? (what were they selling again?)
February 3, 2013 16
17. Mio
“Bleep”
Change your sports drink; just like we changed America.
February 3, 2013 17
18. Century 21
“Wedding”
Those Century 21 agents sure are helpful. Any in the room now?
February 3, 2013 18
19. Axe
“Lifeguard”
Yeah, astronauts (wearing Axe) are better than lifeguards wearing
Axe. I guess they need it more in that space get-up and all.
February 3, 2013 19
20. E-Trade
“Save It”
That’s a big pile there, little dude.
February 3, 2013 20
21. Gildan
“Getaway”
Wholly in appropriate. And what was it advertising anyway?
February 3, 2013 21
22. Samsung
The Next Big Thing
I guess Paul and Seth are not the Next Big Thing;
perhaps Sam (Sung) is?
February 3, 2013 22
30. Cars.com
“We’ll Bring the Drama”
Did anyone else see this security cam footage? No baby wolves
were harmed in the making of the fake footage.
February 3, 2013 30
31. Fiat 500e
“Wedding”
Yes, NOW I am going to buy me a 500e
February 3, 2013 31
39. Wonderful Pistachios
“Get Cracking”
Psy, sorry. Everyone’s over you (since January). Pis, sorry. That
worked for about 30 seconds (the length of the ad)
February 3, 2013 39
46. Lincoln
“Once Upon A Tweet”
I guess it would mean something if people knew the back-story
February 3, 2013 46
47. Blackberry
“Blackberry 10 – Can’t Do”
Seems another thing Blackberry can’t do is reverse its market share declines
February 3, 2013 47
48. Subway
“Congrats Jared”
Woo hoo … they did an ad to promote Jared! (that
sandwich looks badly photoshopped, even in 2D)
February 3, 2013 48
49. So What?
“Even though some ads were released in their
entirety before the big game in search of more
pick up and social buzz; it still doesn‟t address
the fact that modern users need more
information and that they will go online to find
it. Only some advertisers are actively doing
„catching‟ online.” The only last words that
come to mind are “utterly disappointing.”
- Dr. Augustine Fou
February 3, 2013 49
50. Related Slideshares
The Biggest Lies of TV Advertising
By: Augustine Fou, May 1, 2012
People Remember Celebrity More Than Advertiser
By: Augustine Fou, May 1, 2012.
Re-Branding is a Waste of Money
By: Augustine Fou, April 17, 2012.
SuperBowl Ads Are So Darn Ineffective
By: Augustine Fou, May 31, 2012.
- 50 - Augustine Fou
51. Dr. Augustine Fou – Chief Digital Strategist
“I help clients leverage digital
tools and techniques to create
sustainable competitive advantage
to replace unsustainable marketing
gimmicks and tricks.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou Augustine Fou