1. SuperBowl 2013
Advertising Review
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
February 3, 2013.
February 3, 2013 1

2. Full Ad Pre-Released
February 3, 2013 2

3. Audi
“Prom”
Cool, but are middle-aged car buyers going to be motivated by a “get the girl”
promise? (buy an Audi, kiss prom queen, and get a black eye to take home)
February 3, 2013 3

4. GoDaddy.com
“YourBigIdea.Co”
Aah, Ha, Ha, Ha, Ha, Ha, Ha….
February 3, 2013 4

5. Toyota
“Wish Granted”
Can I get that spare tire back, please?
February 3, 2013 5

6. Coca Cola
“Mirage”
Drag queens win, or were those showgirls? Hmm.
February 3, 2013 6

7. Hyundai
“Team”
Cool kids. I’d want them on my team. But, umm, what car did they ride in?
February 3, 2013 7

8. Doritos
One of these five videos will win
Actually, don’t ask me
how these are related to
the orange triangles. I
honestly wouldn’t know.
February 3, 2013 8

9. Volkswagen
“Get Happy”
Yah man … I’m happy (and quite possibly high)
February 3, 2013 9

10. Hyundai
“Stuck”
Yeah, get ahead with turbo
February 3, 2013 10

11. Pepsi Next
“Party”
“Seriously?” (How much did they pay for this TV ad?)
February 3, 2013 11

12. Budweiser
“Brotherhood”
Heart-strings tugged. But that’s about all.
February 3, 2013 12

13. Paramount
“Star Trek” Trailer
Anyone else realize there was also a 35 minute ad for “Into Darkness”
February 3, 2013 13

14. Skechers
“Man vs Cheetah”
Yeah, these shoes will let me hog-tie a cheetah. Awesome.
February 3, 2013 14

15. Taco Bell
“Viva Young”
Eeewwwwww…. Umm, my appetite. Anyone see where it went?
February 3, 2013 15

16. Skechers
“Relaxed Fit with Joe Montana”
Hmmm. I guess anything with Joe Montana in it will
sell, umm, what? (what were they selling again?)
February 3, 2013 16

17. Mio
“Bleep”
Change your sports drink; just like we changed America.
February 3, 2013 17

18. Century 21
“Wedding”
Those Century 21 agents sure are helpful. Any in the room now?
February 3, 2013 18

19. Axe
“Lifeguard”
Yeah, astronauts (wearing Axe) are better than lifeguards wearing
Axe. I guess they need it more in that space get-up and all.
February 3, 2013 19

20. E-Trade
“Save It”
That’s a big pile there, little dude.
February 3, 2013 20

21. Gildan
“Getaway”
Wholly in appropriate. And what was it advertising anyway?
February 3, 2013 21

22. Samsung
The Next Big Thing
I guess Paul and Seth are not the Next Big Thing;
perhaps Sam (Sung) is?
February 3, 2013 22

23. Speed Stick
“Unattended Laundry”
Hot. Until the last line. Creepy.
February 3, 2013 23

24. SodaStream
“SodaStream Effect”
Fizzy…. Just fizzy….
February 3, 2013 24

25. Mercedes
“Soul”
Yes, I’d sign my soul away for 5 seconds of Kate too, or $29,997
February 3, 2013 25

26. GoDaddy
“Perfect Match”
MPAA Rating: Blasphemy (we all feel for Bar)
February 3, 2013 26

27. Kia
“Space Babies”
Ummmm, what? Oh, “the wheels on the bus go round and round”
February 3, 2013 27

28. Pizza Hut
“Hut Hut Hut”
Hut Hut Hut Pizza.
February 3, 2013 28

29. Beck’s Sapphire
“No Diggity”
Mos def, no dig(gity)
February 3, 2013 29

30. Cars.com
“We’ll Bring the Drama”
Did anyone else see this security cam footage? No baby wolves
were harmed in the making of the fake footage.
February 3, 2013 30

31. Fiat 500e
“Wedding”
Yes, NOW I am going to buy me a 500e
February 3, 2013 31

32. Teaser Only
February 3, 2013 32

33. Budweiser
Black Crown - teaser
Sexy. Sexy. Sexy (Diggity anyone?)
February 3, 2013 33

34. Best Buy
“Teaser”
Good questions, Amy. Quick, find the guy in the blue shirt.
February 3, 2013 34

35. Calvin Klein
“Teaser”
Ummm… I guess real men don’t buy their own
underwear; at least not this kind.
February 3, 2013 35

36. M&Ms
“Anything For Love”
That’s what you get for wearing flesh-colored
clothing (if you’re an M&M, that is)
February 3, 2013 36

37. Milk
“Dwayne Johnson gets milk”
Great ad for Dwayne. What movie is that again?
Ooooh, it wasn’t for a movie at all
February 3, 2013 37

38. Oreo
“Teaser”
Cookie … Crème … Shhh, Whisper Fight.
February 3, 2013 38

39. Wonderful Pistachios
“Get Cracking”
Psy, sorry. Everyone’s over you (since January). Pis, sorry. That
worked for about 30 seconds (the length of the ad)
February 3, 2013 39

40. Tide
“Stain Saver Infomercial”
Protect that stain at all costs; keep it away from the Tide
February 3, 2013 40

41. Bud Light
“Journey” and “Lucky Chair”
Zoe was hot! What movie was that again?
February 3, 2013 41

42. Universal
“Fast and Furious 6”
Actually gonna go see it when it comes out, anyone else?
February 3, 2013 42

43. Time Warner Cable
“The Walking Dead”
Utterly, utterly dead walking – as in the effectiveness of the ad
February 3, 2013 43

44. Disney
“Oz: The Great and Powerful”
Pretty cool; hope I remember to go see it when it comes out
February 3, 2013 44

45. Jeep
Chrysler Teaser
Once. That’s how many times it works.
February 3, 2013 45

46. Lincoln
“Once Upon A Tweet”
I guess it would mean something if people knew the back-story
February 3, 2013 46

47. Blackberry
“Blackberry 10 – Can’t Do”
Seems another thing Blackberry can’t do is reverse its market share declines
February 3, 2013 47

48. Subway
“Congrats Jared”
Woo hoo … they did an ad to promote Jared! (that
sandwich looks badly photoshopped, even in 2D)
February 3, 2013 48

49. So What?
“Even though some ads were released in their
entirety before the big game in search of more
pick up and social buzz; it still doesn‟t address
the fact that modern users need more
information and that they will go online to find
it. Only some advertisers are actively doing
„catching‟ online.” The only last words that
come to mind are “utterly disappointing.”
- Dr. Augustine Fou
February 3, 2013 49

50. Related Slideshares
The Biggest Lies of TV Advertising
By: Augustine Fou, May 1, 2012
People Remember Celebrity More Than Advertiser
By: Augustine Fou, May 1, 2012.
Re-Branding is a Waste of Money
By: Augustine Fou, April 17, 2012.
SuperBowl Ads Are So Darn Ineffective
By: Augustine Fou, May 31, 2012.
- 50 - Augustine Fou

51. Dr. Augustine Fou – Chief Digital Strategist
“I help clients leverage digital
tools and techniques to create
sustainable competitive advantage
to replace unsustainable marketing
gimmicks and tricks.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou Augustine Fou