SuperBowl 2013Advertising Review                   Dr. Augustine Fou                   http://www.linkedin.com/in/augustin...
Full Ad Pre-ReleasedFebruary 3, 2013       2
Audi“Prom”Cool, but are middle-aged car buyers going to be motivated by a “get the girl”promise? (buy an Audi, kiss prom q...
GoDaddy.com“YourBigIdea.Co”                   Aah, Ha, Ha, Ha, Ha, Ha, Ha….February 3, 2013                               ...
Toyota“Wish Granted”                   Can I get that spare tire back, please?February 3, 2013                            ...
Coca Cola“Mirage”                   Drag queens win, or were those showgirls? Hmm.February 3, 2013                        ...
Hyundai“Team”   Cool kids. I’d want them on my team. But, umm, what car did they ride in?February 3, 2013                 ...
DoritosOne of these five videos will win Actually, don’t ask me how these are related to the orange triangles. I honestly ...
Volkswagen“Get Happy”                   Yah man … I’m happy (and quite possibly high)February 3, 2013                     ...
Hyundai“Stuck”                   Yeah, get ahead with turboFebruary 3, 2013                                10
Pepsi Next“Party”     “Seriously?” (How much did they pay for this TV ad?)February 3, 2013                                ...
Budweiser“Brotherhood”                   Heart-strings tugged. But that’s about all.February 3, 2013                      ...
Paramount“Star Trek” Trailer       Anyone else realize there was also a 35 minute ad for “Into Darkness”February 3, 2013  ...
Skechers“Man vs Cheetah”          Yeah, these shoes will let me hog-tie a cheetah. Awesome.February 3, 2013               ...
Taco Bell“Viva Young” Eeewwwwww…. Umm, my appetite. Anyone see where it went?February 3, 2013                             ...
Skechers“Relaxed Fit with Joe Montana”               Hmmm. I guess anything with Joe Montana in it will                sel...
Mio“Bleep”           Change your sports drink; just like we changed America.February 3, 2013                              ...
Century 21“Wedding”  Those Century 21 agents sure are helpful. Any in the room now?February 3, 2013                       ...
Axe“Lifeguard” Yeah, astronauts (wearing Axe) are better than lifeguards wearing    Axe. I guess they need it more in that...
E-Trade“Save It”                   That’s a big pile there, little dude.February 3, 2013                                  ...
Gildan“Getaway”       Wholly in appropriate. And what was it advertising anyway?February 3, 2013                          ...
SamsungThe Next Big Thing            I guess Paul and Seth are not the Next Big Thing;                         perhaps Sam...
Speed Stick“Unattended Laundry”                   Hot. Until the last line. Creepy.February 3, 2013                       ...
SodaStream“SodaStream Effect”                   Fizzy…. Just fizzy….February 3, 2013                          24
Mercedes“Soul”  Yes, I’d sign my soul away for 5 seconds of Kate too, or $29,997February 3, 2013                          ...
GoDaddy“Perfect Match”                   MPAA Rating: Blasphemy (we all feel for Bar)February 3, 2013                     ...
Kia“Space Babies” Ummmm, what? Oh, “the wheels on the bus go round and round”February 3, 2013                             ...
Pizza Hut“Hut Hut Hut”                   Hut Hut Hut Pizza.February 3, 2013                        28
Beck’s Sapphire“No Diggity”                   Mos def, no dig(gity)February 3, 2013                           29
Cars.com“We’ll Bring the Drama”    Did anyone else see this security cam footage? No baby wolves           were harmed in ...
Fiat 500e“Wedding”                   Yes, NOW I am going to buy me a 500eFebruary 3, 2013                                 ...
Teaser OnlyFebruary 3, 2013   32
BudweiserBlack Crown - teaser                   Sexy. Sexy. Sexy (Diggity anyone?)February 3, 2013                        ...
Best Buy“Teaser”        Good questions, Amy. Quick, find the guy in the blue shirt.February 3, 2013                       ...
Calvin Klein“Teaser”              Ummm… I guess real men don’t buy their own                  underwear; at least not this...
M&Ms“Anything For Love”                   That’s what you get for wearing flesh-colored                       clothing (if...
Milk“Dwayne Johnson gets milk”       Great ad for Dwayne. What movie is that again?              Ooooh, it wasn’t for a mo...
Oreo“Teaser”                   Cookie … Crème … Shhh, Whisper Fight.February 3, 2013                                      ...
Wonderful Pistachios“Get Cracking”   Psy, sorry. Everyone’s over you (since January). Pis, sorry. That          worked for...
Tide“Stain Saver Infomercial”   Protect that stain at all costs; keep it away from the TideFebruary 3, 2013               ...
Bud Light“Journey” and “Lucky Chair”                   Zoe was hot! What movie was that again?February 3, 2013            ...
Universal“Fast and Furious 6” Actually gonna go see it when it comes out, anyone else?February 3, 2013                    ...
Time Warner Cable“The Walking Dead”     Utterly, utterly dead walking – as in the effectiveness of the adFebruary 3, 2013 ...
Disney“Oz: The Great and Powerful”        Pretty cool; hope I remember to go see it when it comes outFebruary 3, 2013     ...
JeepChrysler Teaser                   Once. That’s how many times it works.February 3, 2013                               ...
Lincoln“Once Upon A Tweet”    I guess it would mean something if people knew the back-storyFebruary 3, 2013               ...
Blackberry“Blackberry 10 – Can’t Do”  Seems another thing Blackberry can’t do is reverse its market share declinesFebruary...
Subway“Congrats Jared”          Woo hoo … they did an ad to promote Jared! (that          sandwich looks badly photoshoppe...
So What?    “Even though some ads were released in their    entirety before the big game in search of more    pick up and ...
Related Slideshares         The Biggest Lies of TV Advertising         By: Augustine Fou, May 1, 2012         People Remem...
Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable c...
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2013 Superbowl Ads Review by Augustine Fou Chief Digital Officer

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  • what Jacqueline implied I am startled that you can make $5282 in a few weeks on the computer. have you seen this link aim11. com
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2013 Superbowl Ads Review by Augustine Fou Chief Digital Officer

  1. SuperBowl 2013Advertising Review Dr. Augustine Fou http://www.linkedin.com/in/augustinefou February 3, 2013.February 3, 2013 1
  2. Full Ad Pre-ReleasedFebruary 3, 2013 2
  3. Audi“Prom”Cool, but are middle-aged car buyers going to be motivated by a “get the girl”promise? (buy an Audi, kiss prom queen, and get a black eye to take home)February 3, 2013 3
  4. GoDaddy.com“YourBigIdea.Co” Aah, Ha, Ha, Ha, Ha, Ha, Ha….February 3, 2013 4
  5. Toyota“Wish Granted” Can I get that spare tire back, please?February 3, 2013 5
  6. Coca Cola“Mirage” Drag queens win, or were those showgirls? Hmm.February 3, 2013 6
  7. Hyundai“Team” Cool kids. I’d want them on my team. But, umm, what car did they ride in?February 3, 2013 7
  8. DoritosOne of these five videos will win Actually, don’t ask me how these are related to the orange triangles. I honestly wouldn’t know.February 3, 2013 8
  9. Volkswagen“Get Happy” Yah man … I’m happy (and quite possibly high)February 3, 2013 9
  10. Hyundai“Stuck” Yeah, get ahead with turboFebruary 3, 2013 10
  11. Pepsi Next“Party” “Seriously?” (How much did they pay for this TV ad?)February 3, 2013 11
  12. Budweiser“Brotherhood” Heart-strings tugged. But that’s about all.February 3, 2013 12
  13. Paramount“Star Trek” Trailer Anyone else realize there was also a 35 minute ad for “Into Darkness”February 3, 2013 13
  14. Skechers“Man vs Cheetah” Yeah, these shoes will let me hog-tie a cheetah. Awesome.February 3, 2013 14
  15. Taco Bell“Viva Young” Eeewwwwww…. Umm, my appetite. Anyone see where it went?February 3, 2013 15
  16. Skechers“Relaxed Fit with Joe Montana” Hmmm. I guess anything with Joe Montana in it will sell, umm, what? (what were they selling again?)February 3, 2013 16
  17. Mio“Bleep” Change your sports drink; just like we changed America.February 3, 2013 17
  18. Century 21“Wedding” Those Century 21 agents sure are helpful. Any in the room now?February 3, 2013 18
  19. Axe“Lifeguard” Yeah, astronauts (wearing Axe) are better than lifeguards wearing Axe. I guess they need it more in that space get-up and all.February 3, 2013 19
  20. E-Trade“Save It” That’s a big pile there, little dude.February 3, 2013 20
  21. Gildan“Getaway” Wholly in appropriate. And what was it advertising anyway?February 3, 2013 21
  22. SamsungThe Next Big Thing I guess Paul and Seth are not the Next Big Thing; perhaps Sam (Sung) is?February 3, 2013 22
  23. Speed Stick“Unattended Laundry” Hot. Until the last line. Creepy.February 3, 2013 23
  24. SodaStream“SodaStream Effect” Fizzy…. Just fizzy….February 3, 2013 24
  25. Mercedes“Soul” Yes, I’d sign my soul away for 5 seconds of Kate too, or $29,997February 3, 2013 25
  26. GoDaddy“Perfect Match” MPAA Rating: Blasphemy (we all feel for Bar)February 3, 2013 26
  27. Kia“Space Babies” Ummmm, what? Oh, “the wheels on the bus go round and round”February 3, 2013 27
  28. Pizza Hut“Hut Hut Hut” Hut Hut Hut Pizza.February 3, 2013 28
  29. Beck’s Sapphire“No Diggity” Mos def, no dig(gity)February 3, 2013 29
  30. Cars.com“We’ll Bring the Drama” Did anyone else see this security cam footage? No baby wolves were harmed in the making of the fake footage.February 3, 2013 30
  31. Fiat 500e“Wedding” Yes, NOW I am going to buy me a 500eFebruary 3, 2013 31
  32. Teaser OnlyFebruary 3, 2013 32
  33. BudweiserBlack Crown - teaser Sexy. Sexy. Sexy (Diggity anyone?)February 3, 2013 33
  34. Best Buy“Teaser” Good questions, Amy. Quick, find the guy in the blue shirt.February 3, 2013 34
  35. Calvin Klein“Teaser” Ummm… I guess real men don’t buy their own underwear; at least not this kind.February 3, 2013 35
  36. M&Ms“Anything For Love” That’s what you get for wearing flesh-colored clothing (if you’re an M&M, that is)February 3, 2013 36
  37. Milk“Dwayne Johnson gets milk” Great ad for Dwayne. What movie is that again? Ooooh, it wasn’t for a movie at allFebruary 3, 2013 37
  38. Oreo“Teaser” Cookie … Crème … Shhh, Whisper Fight.February 3, 2013 38
  39. Wonderful Pistachios“Get Cracking” Psy, sorry. Everyone’s over you (since January). Pis, sorry. That worked for about 30 seconds (the length of the ad)February 3, 2013 39
  40. Tide“Stain Saver Infomercial” Protect that stain at all costs; keep it away from the TideFebruary 3, 2013 40
  41. Bud Light“Journey” and “Lucky Chair” Zoe was hot! What movie was that again?February 3, 2013 41
  42. Universal“Fast and Furious 6” Actually gonna go see it when it comes out, anyone else?February 3, 2013 42
  43. Time Warner Cable“The Walking Dead” Utterly, utterly dead walking – as in the effectiveness of the adFebruary 3, 2013 43
  44. Disney“Oz: The Great and Powerful” Pretty cool; hope I remember to go see it when it comes outFebruary 3, 2013 44
  45. JeepChrysler Teaser Once. That’s how many times it works.February 3, 2013 45
  46. Lincoln“Once Upon A Tweet” I guess it would mean something if people knew the back-storyFebruary 3, 2013 46
  47. Blackberry“Blackberry 10 – Can’t Do” Seems another thing Blackberry can’t do is reverse its market share declinesFebruary 3, 2013 47
  48. Subway“Congrats Jared” Woo hoo … they did an ad to promote Jared! (that sandwich looks badly photoshopped, even in 2D)February 3, 2013 48
  49. So What? “Even though some ads were released in their entirety before the big game in search of more pick up and social buzz; it still doesn‟t address the fact that modern users need more information and that they will go online to find it. Only some advertisers are actively doing „catching‟ online.” The only last words that come to mind are “utterly disappointing.” - Dr. Augustine FouFebruary 3, 2013 49
  50. Related Slideshares The Biggest Lies of TV Advertising By: Augustine Fou, May 1, 2012 People Remember Celebrity More Than Advertiser By: Augustine Fou, May 1, 2012. Re-Branding is a Waste of Money By: Augustine Fou, April 17, 2012. SuperBowl Ads Are So Darn Ineffective By: Augustine Fou, May 31, 2012.- 50 - Augustine Fou
  51. Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable competitive advantage to replace unsustainable marketing gimmicks and tricks.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

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