A Short Introduction &Best PracticeThe Power ofEnergizersMarketing Insight & Inspiration
Contents01 What is an Energizer ?02 Why Do energizers ?03 Types of Energizers04 Lets experiment them !05 Energizer DIY
What is an Energizer ?
An Energizer is…Energizer= energy renewal+ funx creativity
Why Do Energizers ?
Why Do Energizers§ "Physicistsunderstand energyas the capacity todo work. Like time,energy is finite;but unlike time, iti...
Why Do Energizers§ 90 minutes – magic number of attention spanduring which we can work the more effectively.• Just as we ...
So Why Bother with Energizers ?§  Energizers, across creative workshops, can be great ways to• BUILD A POSITIVE ATMOSPHER...
Types of Energizers &When to use them
Types of Energizers depend on the type of Energy you want toinfuse through your groupCREA Conf Expo – The Power of Energiz...
Focus MindThe Mystery objects tableEveryone puts a personal object on the table. Coverthe table with a sheet of paper. All...
Focus MindWord ScrambleModerator jots seven letters at random onto a sheetof paper. Groups of five people work together to...
Develop ActiveListeningMagneto Story or One word at a timegameAll tell a story a sentence at a time, in a circleThe Eye Ki...
GroupSynchronisationHep, taxi !Have people walk around in the room, all across it,leaving no space unexplored. When clappi...
GroupSynchronisationTalking in CirclesBefore the game, facilitator to tie the ends of a longpiece of string together to fo...
Warm Ups &Ice BreakersThree truths and a lieEveryone writes their name, along with four pieces ofinformation about themsel...
Warm Ups &Ice BreakersBINGOCan be general or tailored to the client/brand.Compete to fill a row of four by getting others ...
Pairing UpDepending on heightHeight of best friend (NB avoid ‘partner’Initial of street name, get into pairsCome back in n...
Build Team SpiritDance Gig SharingIn a circle, put some music, one person makes favourite dancemove, all to replicate it, ...
Refresh ThinkingPlaydough-naryLike pictionary, but with play-dough !Mime PlayIn teams, pick a theme, and ask teams to mime...
Discharge NegativeEnergyFlip-Chart Alphabet Race2 teams in column facing each a flip-chart sheetcontaining all letters fro...
Creative PresentationsPlay the conceptGive hats / accessories to help people dress up andask them to act the concept / the...
When & Which Energizer Choose ? A Few Rules§  1. Adapt to your audience•  The wo-wo scale•  Do people know each other ? H...
Magic Blends is a boutique innovation consultancyfounded in 2011.Our purpose is to offer 360° marketing inspirationfor inn...
THANK YOUContact:Audrey Nécol - Magic BlendsPh: 00 33 (0) 6 19 73 00 84audrey.necol@magicblends.fr
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The power of energizers x magic blends

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Creative energy can be contagious ! The purpose of this expo is to have participants experience how energizers can help share energy, build team spirit, sparkle imagination in a playful and dynamic way.

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The power of energizers x magic blends

  1. 1. A Short Introduction &Best PracticeThe Power ofEnergizersMarketing Insight & Inspiration
  2. 2. Contents01 What is an Energizer ?02 Why Do energizers ?03 Types of Energizers04 Lets experiment them !05 Energizer DIY
  3. 3. What is an Energizer ?
  4. 4. An Energizer is…Energizer= energy renewal+ funx creativity
  5. 5. Why Do Energizers ?
  6. 6. Why Do Energizers§ "Physicistsunderstand energyas the capacity todo work. Like time,energy is finite;but unlike time, itis renewable."Tony Schwartz is the chief executiveofficer of The Energy Project andthe author, most recently, of “BeExcellent at Anything.”CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 846
  7. 7. Why Do Energizers§ 90 minutes – magic number of attention spanduring which we can work the more effectively.• Just as we sleep in cycles of 90 minutes at night,our cycles of mental alertness are roughly of 90minutes too.• In between these cycles, the brain needs breaks!CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 847
  8. 8. So Why Bother with Energizers ?§  Energizers, across creative workshops, can be great ways to• BUILD A POSITIVE ATMOSPHERE WITHIN THEGROUP• DERIVE CREATIVE ENERGY, IN ORDER TO BETTERFOCUS• And in so doing… MAKE MODERATORS LIFEEASIER !!8CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 84
  9. 9. Types of Energizers &When to use them
  10. 10. Types of Energizers depend on the type of Energy you want toinfuse through your groupCREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 8410Tip – when picking an energizer, ask yourself the question – how do I want people to feellike when we finish ?Warm ups & IceBreakersBuilding Team SpiritPairing up / Creatingsub-teamsRefresh Thinking/Recharge batteriesDischarge NegativeEnergyGroupSynchronisationCreative PresentationsActive ListeningKaboom !Keep Calm &…Focus Mind
  11. 11. Focus MindThe Mystery objects tableEveryone puts a personal object on the table. Coverthe table with a sheet of paper. All to look at table 30sec. Have people walk around, get a coffee … thenhave to write down, in 1 minute, maximum of objectsthey remember.Disciples of the World Rhythm GameSee video ! a challenging game of concentration.People need to keep the rhythm and sequence ofclaps going around the circlehttp://www.youtube.com/watch?v=NBx1JqhaCyg&feature=youtu.be
  12. 12. Focus MindWord ScrambleModerator jots seven letters at random onto a sheetof paper. Groups of five people work together to formas many words as possible from those sevenrandom letters. Each word requires a minimum ofthree letters. Points are assigned according to thelength of each word, such as 40 points for a sevenletter word, 30 points for words with six letters, andso on.
  13. 13. Develop ActiveListeningMagneto Story or One word at a timegameAll tell a story a sentence at a time, in a circleThe Eye KillerParticipants move around the room, leaving no spaceunexplored. Moderator clap hands, everyone freezes andcloses eyes. Moderator touches shoulder of thedesignated Killer – the killer has to kill someone with awink of the eye, and has to kill as many people aspossible without being noticed. The one who guesseswho the killer is tells the moderator and wins.I am… part of the storyParticipants in a circle, one persons steps in the middleand mimes a person / an object saying what he/she is "Iam… the last ticket for the only Lady Gaga concertworldwide". Each participant to step in, mime an object orperson matching the story… Adding on and listening towhat has happenedCheck my beatIn circle, one participant says heres my rhythm nowcheck my beat and does a short combination of clap ofhands, snaps, sound etc.Others repeat the persons rhythm, then second one doesheres my rhythm now check my beat… around circleetc.
  14. 14. GroupSynchronisationHep, taxi !Have people walk around in the room, all across it,leaving no space unexplored. When clapping hands,people have to stop, stomp with right foot, clap theirhand with arm in the air and shout hep, taxi! – wewant to hear 1 and only sound !The Human MachineOne person starts to make a gesture and a sound,each participant is a clog of the machine that endsbuilding a machine chosen by the leader – eg. Arainbow making machineThree Legged RaceA classic !Finger ClapA leader leads the claps as participants pay carefulattention to the number of fingers shown. – clap withone finger, 2, none, 5, etc. All must clap in the samerhythm
  15. 15. GroupSynchronisationTalking in CirclesBefore the game, facilitator to tie the ends of a longpiece of string together to form a large circle. All ofthe participants begin by standing in a circle withtheir eyes closed and holding on to the string withboth hands. The participants should try to hold thestring at roughly the same height, usually waist level.The facilitator instructs the participants to form thestring into different shapes. The shapes start outeasy, such as triangles or squares, and thenprogress to more difficult shapes, such as figure-eights or hexagons. The participants must keep theireyes closed the entire time and must communicateclearly with each other.Homing pigeonsCreate pairs and ask each pair to create a baby birdcry that will help them find each otherScatter all participants in the room, as far aspossible. Divide well peopleAsk people to close their eyes, then they need to findthe other baby bird only with the sound.
  16. 16. Warm Ups &Ice BreakersThree truths and a lieEveryone writes their name, along with four pieces ofinformation about themselves on a large sheet of paper.For example, ‘Alfonse likes singing, loves football, has fivewives and loves PRA’. Participants then circulate with theirsheets of paper. They meet in pairs, show their paper toeach other, and try to guess which of the ‘facts’ is a lie.Personal SecretsWhat was your nickname at school and why?Show us you favourite scar and tell us how you got it.What is the best piece of advice you have ever been given?Give example - don’t always follow the rules, take coat offindoors)Crossed presentationsAsk each pair to draw their partner’s personality (Variation :if time, create a mood board that reflects their partner’spersonality).3 minutes to get to know person next to you – introducethem to everyoneThinking CapsGive people who will attend the meeting advance noticethat everyone needs to wear a hat to the gathering. Whenstarting, have everyone talk briefly about the hat he iswearing and how it will help during the meeting. OR stockup on hats at a costume or Halloween store and let peopleselect a hat as they enter the meeting room.
  17. 17. Warm Ups &Ice BreakersBINGOCan be general or tailored to the client/brand.Compete to fill a row of four by getting others in thegroup to sign one box each that they have done –fastest to get a row shouts ‘Bingo’ and wins a smallprize. Good for getting everyone up on feet andinteracting.PattedA catPeeled avegetableKissedmore than3 differentpeople (onlips)Been for ajogAvoidedImpact ofstrikes onyour dailyroutineAtechocolateWornsunglassesin the sunContactedyour mumor dadMade anenvironmentallyfriendlygestureTravelledsomewhere niceWatched afeel goodtv series ormovieConsumedsomethingrich in aoxor vitaminsComplementedsomeoneon a jobwell doneGaveyouself abeautytreatmentat home orat a salonPlayedsportFelt likeyoudeatenhealthy &tastymeals allday
  18. 18. Pairing UpDepending on heightHeight of best friend (NB avoid ‘partner’Initial of street name, get into pairsCome back in next life - If you could comeback as an animal what would it be? Stick on chest, standin order of animal size / alphabeticallyCalories quiz - Split into 3 x 3s: How manycalories do you think there are in a 5-Finger Kit Kat (304),a NutriGrain Bar (140) and a Rich Tea biscuit (39). Total =483Car registration / house no - Add all digitson car registration to house no – end up with 1 numberFavourite name - alphabetical order. Split intopairsNumbers of drinks consumed today.Best smell. Imagine walk through your front door -what is the best smell you could be greeted with? Get inorder, alphabeticallyFavourite character on TV – in orderalphabetically…
  19. 19. Build Team SpiritDance Gig SharingIn a circle, put some music, one person makes favourite dancemove, all to replicate it, the person calls another one whocreates own gesture, and so on.MassageGet up, stand next to each-other, turn right, massage person infrontWii tournaments(or other games you can find at the facility – baby-foot, snooker,ping-pong…)Paper IcebergA3 sheet is the iceberg, everyone has to stand on it, moderatorto make the iceberg melt by tearing out pieces of papergradually…Paper and strawsParticipants split into teams. Each team forms a line and placesa piece of card at the beginning of their line. Each member ofthe team has a drinking straw or reed. When the game starts,the first person has to pick up the piece of card by sucking onthe straw. The card then has to be passed to the next teammember using the same method. If the card drops, it goes backto the first person and the whole sequence has to start again.Human knotParticipants stand in a circle and join hands, crossing their ownarms. Keeping their hands joined, they move in any way thatthey want, twisting and turning and creating a ‘knot’. They mustthen unravel this knot, without letting go of one another’shands.
  20. 20. Refresh ThinkingPlaydough-naryLike pictionary, but with play-dough !Mime PlayIn teams, pick a theme, and ask teams to mime / noword / compose still life works of art one by one.Quickest team to have their idea guessed winsWrong NameAll in circle. Choose and object and put in in themiddle. Each participant has to take it and say "thisis…" and invent something totally different than wahtit is, convincing the others into why this new object isso great / what are its specificities, how it worksetc…Group StatuesAsk the group to move around the room, looselyswinging their arms and gently relaxing their headsand necks. After a short while, shout out a word. Thegroup must form themselves into statues thatdescribe the word. For example, the facilitator shouts“peace”. All the participants have to instantly adopt,without talking, poses that show what ‘peace’ meansto them.
  21. 21. Discharge NegativeEnergyFlip-Chart Alphabet Race2 teams in column facing each a flip-chart sheetcontaining all letters from alphabet. One pen as therelay, each person from each team has to rush, gowrite a word on one letter, then give relay to nextteam member etc. Use thematic contents: eg. Citynames etc.Imaginary Rope Pulling2 teams facing each other in 2 columns. In themiddle there is an imaginary rope. Get in position tostart pulling the rope. At GO each team to pull theimaginary rope, synchronising their efforts, to winover other team who has to take into account theenergy of rival team.Slow Motion Race / FightRace in slow motion – rise leg and foot as much aspossible, do the longest step you can, still keepingyour balance. Do as a relay, with people of similarsizes !
  22. 22. Creative PresentationsPlay the conceptGive hats / accessories to help people dress up andask them to act the concept / the idea instead ofpresenting it.Mime the concept, Dance the concept,etcNo word allowed, the group has to find a way tocommunicate through their concept via group mimeor a dancing routineFast Prototyping (see Design Thinkingapproach for more detail)Have teams build prototypes to present their idea /concept – they have to build a selling pitch to presenthow the protoptype works. The more arts&craft-sy,the better
  23. 23. When & Which Energizer Choose ? A Few Rules§  1. Adapt to your audience•  The wo-wo scale•  Do people know each other ? How well do they know each other ?•  How big is the group ?§  3. Adapt to the type of creative energy you want to infuse within your group§  4. Adapt to the settings, time you have etc…§  5. Adapt to your topic – killing two birds with one stone§  6. Rarely sacrifice energisers / breaks in favour of more work – everyone needs a pickme up now and again!CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 8423
  24. 24. Magic Blends is a boutique innovation consultancyfounded in 2011.Our purpose is to offer 360° marketing inspirationfor innovation: we research and activate insightsfrom consumers, experts, marketing intelligence,social trends...We then blend, boil down and transform them intoexciting stimuli that we inject in creative workshops- fuelling brands with fresh and relevant ideas.
  25. 25. THANK YOUContact:Audrey Nécol - Magic BlendsPh: 00 33 (0) 6 19 73 00 84audrey.necol@magicblends.fr
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