Watch the recorded video session!<br />
Activate your truth<br />Breakthrough in New Product Development<br />Drive innovation <br />From Research to P&L<br />Wat...
Your presenters<br />John Williamson<br />CEO & Founder<br />Email: jwilliamson@qualvu.com<br />Twitter: @johnmwilliamson<...
Let’s define innovation<br />There’s the Wikipedia version…<br />1:the introduction of something new <br />2:a new idea, m...
The problem<br />innovation & research are broken<br />Watch the recorded video session!<br />
Innovation today<br />Internally Driven <br /><ul><li>Underdeveloped Outcomes</li></ul>Lack of….<br />Grounding in reality...
Black box process
Loss of Control
Not Grounded in Realities
No Team Ownership</li></ul>Outcome Risky, tough to<br />execute ideas<br />Outcome Laundry list of thoughts<br />Watch the...
What’s needed<br />You need to base innovation on Truth<br />Unbridled reality of your customers and potential customers<b...
The Activate Your Truth Approach<br />Activate Your Truth<br />SOLUTION<br />Watch the recorded video session!<br />
INNOVATION<br />Innovation in innovation<br />TOMORROW<br />Internal Truth-based <br />Cross disciplinary<br />Subject Mat...
Innovation in innovation<br />INNOVATION<br />TOMORROW<br />External Truth <br />Internal Truth<br />Innovation<br />+<br ...
External truth : Consumer insights<br />The company that brought innovation and better intelligence to qualitative market ...
internal truth: Key to innovation<br /><ul><li>Led by research, executed across teams vital to innovation success
The right prism for consumer insights and “A-Ha!” insights
Enthusiastic buyin across and up the organization </li></ul>Watch the recorded video session!<br />
More specifically, The “Activate Your Truth” approach…<br /><ul><li>pushes you well beyond where thinking is today
identifies new opportunities to deliver growth
leverages your internal experts
produces grounded innovation
truly activates consumer insight
enables you to control your innovation process</li></ul>Watch the recorded video session!<br />
INNOVATIONEMERGES FROM<br />INFUSING FRESH & accurate<br />INSIGHTs WITH Subject matter<br />experts IN A DISCIPLINED<br /...
ACTIVATE YOUR TRUTH <br />PROTOCOL<br />Watch the recorded video session!<br />
HOW IT WORKSACTIVATE YOUR TRUTH<br />Pressure Test<br />Preliminary<br />Concepts<br />Refine &<br />Adjust Final<br />Con...
Start Smart<br />your internal pre-summit<br />Watch the recorded video session!<br />
INTERNAL PRE-SUMMIT<br />BUILDING FOUNDATION <br />Moderated internal working session<br />Attendees: Qualvu Strategy Team...
BETTER PREPARATION: BETTER RESEARCH<br />INITIAL PROJECT<br />Right Participants<br />Qualvu Collection<br />Video Report:...
Innovation summit<br />identifying & uncovering new opportunities<br />Morning sessionafternoon session<br />Watch the rec...
MORNING: INSIGHT IMMERSION SESSION<br />Review Qualvu output<br />Candid, truthful video sessions<br />Grounding internal ...
AFTERNOON:INNOVATION WORK SESSION<br />Internal Team <br />Collective Intelligence<br />Consumer<br />Insights<br />Collec...
Build initial concepts<br />post summit<br />Watch the recorded video session!<br />
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New Product Development &amp; Innovation Webinar: Activate Your Truth

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For too many years, and in too many cases, the innovation process has been a place where good ideas go to die. Part of the problem is that internally driven innovation often results in a laundry list of thoughts with limited internal buy-in, making those ideas difficult to execute. Many options to outsource innovation process are “black box” processes – that is, they run a very distinct proprietary program that generates ideas, but internal client constituencies feel they have little ownership, and the ideas aren’t grounded in the realities of the organization’s consumers or capabilities.

The innovation process is simply broken. But it can be simply fixed, too – and the results will not only empower your organization, they will generate enthusiastic and effective execution, and at the end of the day – drive revenue. That’s what innovation is really about, isn’t it?

Introducing “Activate Your Truth” from Qualvu.

This innovative, dynamic and collaborative approach takes innovation to a new level, by combining fresh and accurate consumer insights with your internal subject matter experts, in a disciplined and proven process that nurtures innovation that makes a difference. We like to state the process as a simple equation:

Internal Truth + External Truth = Breakthrough Innovation

The Activate Your Truth approach…

•pushes you well beyond where thinking is today
•identifies new opportunities to deliver growth
•leverages your internal experts
•produces grounded innovation
•truly activates consumer insight
•enables you to control your innovation process
Download this webinar to discover how the innovation process has been reinvented!

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  • John sets up this product born out of consistent client need to make research work beyond consumer truth and reports and dataJohn introduces KeithJohn introduces Eddy
  • Internally DrivenUnderdeveloped OutcomesLack of….Grounding in realityFocusValidationCreative processOutcome: Laundry list of thoughtsParticipant Ill WillNot comfortableTension from AmbiguityWaste of time Low Team OwnershipInnovation FirmsExpensiveBlack box processLoss of ControlNot Grounded in RealitiesNo Team Ownership
  • HOW This approach uniquely merges the consumer Truth uncovered in the videodiary process with the power of the client’s internal subject matter experts creating a unique and powerful “Collective Genius” within the team. The team is then lead through a structured protocol which focuses the group to push beyond their current boundaries and to innovate and create actionable development work around the strategic imperatives of that specific initiative.When you drive Activate Your Truth through Qualvu, a true clarity of direction is developed, the power of business propositions are fully realized and team alignment is achieved– all moving your best business thinking far beyond what traditional innovation approaches have ever achieved. Unfiltered access to consumer truthImmerses participants in fresh insightsSubject Matter Experts drive the process
  • HOW This approach uniquely merges the consumer Truth uncovered in the videodiary process with the power of the client’s internal subject matter experts creating a unique and powerful “Collective Genius” within the team. The team is then lead through a structured protocol which focuses the group to push beyond their current boundaries and to innovate and create actionable development work around the strategic imperatives of that specific initiative.When you drive Activate Your Truth through Qualvu, a true clarity of direction is developed, the power of business propositions are fully realized and team alignment is achieved– all moving your best business thinking far beyond what traditional innovation approaches have ever achieved. Unfiltered access to consumer truthImmerses participants in fresh insightsSubject Matter Experts drive the process
  • THE WHY: Making Research Actionable
  • People/persona use video report slideWorkshop white boardConceptPeople again video diary with concepts on white board areaDevelopment Stage ActivitiesI. Pre-Summit WorkSmart Start Learning ReviewField Videodiary 1 Research II. Innovation Summit WorkImmersion Session Research De-brief + Strategy Review + Facilitated Internalization ProtocolInnovation Sessions Facilitated New Opportunity Identification and DevelopmentIII. Post Summit WorkNew Product Concept Development and RefinementResearch-ready Concept IdeasIV. Pressure TestField Videodiary 2 Pressure Test with ConsumersResearch Debrief with Client TeamProject Team Work Session to ID Concept Improvement OpportunitiesV. Post Validation WorkFinal Concept RefinementFinal High Value Concept Constructs
  • InputsProject Goals and ObjectivesSummary of Key Historical Research StudiesProject Brief Interviews with Key StakeholdersActionsPull together organizational intelligence in this arena to better inform both the research design and the innovation work yet to come.RationaleBetter research is the result of better preparation – in this stage the Qualvu team goes deep on the available client research and background information in order to pinpoint what’s known and to identify the gaps that need to be addressed so that the Videodiaries get at the real, motivating consumer truth critical for success in this segment.OutputDirection to drive Study Design Parameters and Discussion Guide Development
  • InputsHigh priority exploratory areas for the ethnographic and attitudinal researchActionsProgram Video Dairy + Collect Ethnographic Insights + Exploratory = Video ReportRationaleThe online Videodiary product delivers so much more than the insights offered in traditional focus groups – it gives qualitative research true richness, robust integrity and ultimately truth about what consumers feel and believe. The process outlined here gives the client team the benefit of Qualvu’s extensive experience in going beyond the typical content of the consumer feedback to decipher consumer emotion and intent – a critical part of understanding where a new value proposition really fits, not just a projection of how it might be scored on a list of literal, rational attributes or dimensions – in the live presentation of the final report in the client de-brief.OutputVideo summary of consumers sharing their Truth about how they view affluence and identifying the key attitudes and drivers for their spending/financial behavior
  • InputsSmart Start LearningVideo Research Report from Videodiary 1Strategic Construct/FrameworkActionsPresentation review of the learning followed by… Protocol of facilitated exercises to work the team through better understanding the learning and beginning to formulate implications for innovationRationaleThe “Insight Immersion” kicks off the team work sessions. The purpose of this stage is to root each and every team member in the truth captured in the Qualvu Videodiary 1. The collective power of subject matter experts grounded in truth from the research gets the Innovation work started off with high energy, confidence and fresh thinking.OutputFresh insights, perspectives and thinking on the business based in consumer Truth to feed the Innovation process
  • InputsImmersion from the morning sessionActionFacilitated, structured team work session with exercises designed to tap into the “Collective Genius” of the project team to identify and develop innovative high value business building initiativesRationaleThis innovation session will be a facilitated, structured work session that will enable the team to use both the direction set out in the project objectives, combined with the insights from the Videodiaries to push past what they have historically known and thought about the business and the consumer in order to draw out new areas of opportunity and development. These exercises will push to the group to explore fresh thinking and creativity; beyond what is seen in traditional new product brainstorming sessions, and to identify new and innovative business building ideas which are grounded the real-world wants and needs of the consumers.OutputRough concept constructs for 8-10 high potential business building initiatives
  • InputsRough concept constructs for 8-10 high potential business building initiativesActionQualvu team works offline to further develop and refine conceptsRationaleThe “QVU Concept Development” stepis designed to focus and to speed up the process. Not all results are best achieved in a larger team meeting – The content and direction generated by the team in the Innovation Sessions will be substantial, but not fully formed; and the need for it to be quickly distilled down to key concepts will be key. The Qualvu Strat Team works at this phase, off-line, in order to bring the group’s concepts to life and into sharp focus. The Qualvu Strat team will step back from the inputs developed with the group in order to more fully form the concept direction and to apply the focus offered by the filter of the strategic framework yielding refined and tightly written concept statements. OutputDraft concepts for review by the project core team
  • InputsDraft concept statementsActionReview draft concepts with Project core team to get direction for refinement/improvementRationaleThis meeting, conducted over WebEx, is designed to allow the Project core team to steer the editing and refining of the draft concepts in order to get them to the research ready stage.OutputResearch ready concept statements
  • InputsResearch ready concept statementsActionsVideodiary 2 to pressure test concept ideasRationaleVideodiary research to get initial consumer reaction and input to refine the concept statements.Assignments will include questions designed to evaluate each concept / construct to identify strengths and weaknesses. Initial reaction Likelihood to purchase (why/why not)Usage scenarios (replacement or addition to current)Suggestions or improvements OutputVideo research report with consumer reactions to the concept statements
  • InputsInitial Written ConceptsVideo Research Report from Videodiary 2ActionsPresentation Concept Reactions of the target followed by… Protocol of facilitated exercises to enable the team to efficiently digest/react/respond to research participant’s feedback on the concepts.Identify areas/implications for concept improvements.RationaleThis session is designed to ground and direct the team’s final concept refinement. The purpose of this stage is to root each and every team member in the truth about consumer reaction to and interest in the concepts as captured in the Qualvu Videodiary 2. The collective power of subject matter experts grounded in truth from the research again will channel the team toward optimizing the concepts through the insights derived from consumer’s reactions.OutputDirection on the highest potential concept directions and opportunities for refinement
  • InputsVideo research reportOutput from project refinement sessionActionsFacilitated team session to identify improvements and refinements to the top conceptsRationaleThe second half of this WebEx-run session will be focused on Team “Concept Refinement.” The team will be facilitated through a protocol to generate discussion of the learning on each concept idea and to explore how those concepts might be further refined and improved. Through the exploration and discussion of the learning from each concept, team solutions and ideas for improvement will be recorded pushing this team toward alignment and closure on optimizing the concept intent and appeal to consumers.OutputDirection for Qualvu to move to concept finalization
  • InputsDirection for Concept FinalizationActionQualvu team works offline to further develop, refine and polish final conceptsRationaleThis “QVU Concept Development” stepis designed to take the content and direction generated by the team in the Concept Refinement Workshop and to actively incorporate it into the development of final, refined concepts. These concept statement will be tightened and polished to form final concept statements. OutputFinal concepts for review by the MasterCard core team
  • People/persona use video report slideWorkshop white boardConceptPeople again video diary with concepts on white board areaDevelopment Stage ActivitiesI. Pre-Summit WorkSmart Start Learning ReviewField Videodiary 1 Research II. Innovation Summit WorkImmersion Session Research De-brief + Strategy Review + Facilitated Internalization ProtocolInnovation Sessions Facilitated New Opportunity Identification and DevelopmentIII. Post Summit WorkNew Product Concept Development and RefinementResearch-ready Concept IdeasIV. Pressure TestField Videodiary 2 Pressure Test with ConsumersResearch Debrief with Client TeamProject Team Work Session to ID Concept Improvement OpportunitiesV. Post Validation WorkFinal Concept RefinementFinal High Value Concept Constructs
  • New Product Development &amp; Innovation Webinar: Activate Your Truth

    1. 1. Watch the recorded video session!<br />
    2. 2. Activate your truth<br />Breakthrough in New Product Development<br />Drive innovation <br />From Research to P&L<br />Watch the recorded video session!<br />
    3. 3. Your presenters<br />John Williamson<br />CEO & Founder<br />Email: jwilliamson@qualvu.com<br />Twitter: @johnmwilliamson<br />Keith Robinson<br />Senior Strategist<br />Email: krobinson@qualvu.com<br />Eddy Wittry<br />Senior Strategist<br />Email: ewittry@qualvu.com<br />Watch the recorded video session!<br />
    4. 4. Let’s define innovation<br />There’s the Wikipedia version…<br />1:the introduction of something new <br />2:a new idea, method, or device<br />Then there’s your version …<br />1: ideas and action that impact your P&L<br />2. research with huge stakes<br />Watch the recorded video session!<br />
    5. 5. The problem<br />innovation & research are broken<br />Watch the recorded video session!<br />
    6. 6. Innovation today<br />Internally Driven <br /><ul><li>Underdeveloped Outcomes</li></ul>Lack of….<br />Grounding in reality<br />Focus<br />Validation<br />Creative process<br /><ul><li>Participant Ill Will</li></ul>Not comfortable<br />Tension from Ambiguity<br />Waste of time <br />Low Team Ownership<br />Innovation Firms<br /><ul><li>Expensive
    7. 7. Black box process
    8. 8. Loss of Control
    9. 9. Not Grounded in Realities
    10. 10. No Team Ownership</li></ul>Outcome Risky, tough to<br />execute ideas<br />Outcome Laundry list of thoughts<br />Watch the recorded video session!<br />
    11. 11. What’s needed<br />You need to base innovation on Truth<br />Unbridled reality of your customers and potential customers<br />Functional realities of your internal business & stakeholder<br />The Innovation process itself begs for Innovation!<br />Changing behavior of your potential customers<br /> Efficient, fast, integrated, and cost effective new ways<br />Innovation can’t happen in a vacuum<br />Stakeholders MUST be involved<br /> Cross-organizational commitment = Big wins<br />Watch the recorded video session!<br />
    12. 12. The Activate Your Truth Approach<br />Activate Your Truth<br />SOLUTION<br />Watch the recorded video session!<br />
    13. 13. INNOVATION<br />Innovation in innovation<br />TOMORROW<br />Internal Truth-based <br />Cross disciplinary<br />Subject Matter Experts<br />Real Innovation from<br />a Higher Standard of<br />Collective Intelligence<br />External<br />Truth-based <br />consumer insights<br />Watch the recorded video session!<br />
    14. 14. Innovation in innovation<br />INNOVATION<br />TOMORROW<br />External Truth <br />Internal Truth<br />Innovation<br />+<br />Internal Truth-based <br />Cross disciplinary<br />Subject Matter Experts<br />Real Innovation from<br />a Higher Standard of<br />Collective Intelligence<br />Watch the recorded video session!<br />
    15. 15. External truth : Consumer insights<br />The company that brought innovation and better intelligence to qualitative market research<br />Online video feedback – out of the focus group and into people’s lives<br />World class Strategy and Actionable Reporting<br />Watch the recorded video session!<br />
    16. 16. internal truth: Key to innovation<br /><ul><li>Led by research, executed across teams vital to innovation success
    17. 17. The right prism for consumer insights and “A-Ha!” insights
    18. 18. Enthusiastic buyin across and up the organization </li></ul>Watch the recorded video session!<br />
    19. 19. More specifically, The “Activate Your Truth” approach…<br /><ul><li>pushes you well beyond where thinking is today
    20. 20. identifies new opportunities to deliver growth
    21. 21. leverages your internal experts
    22. 22. produces grounded innovation
    23. 23. truly activates consumer insight
    24. 24. enables you to control your innovation process</li></ul>Watch the recorded video session!<br />
    25. 25. INNOVATIONEMERGES FROM<br />INFUSING FRESH & accurate<br />INSIGHTs WITH Subject matter<br />experts IN A DISCIPLINED<br />PROCESS<br />Watch the recorded video session!<br />
    26. 26. ACTIVATE YOUR TRUTH <br />PROTOCOL<br />Watch the recorded video session!<br />
    27. 27. HOW IT WORKSACTIVATE YOUR TRUTH<br />Pressure Test<br />Preliminary<br />Concepts<br />Refine &<br />Adjust Final<br />Concepts<br />Discover<br />Consumer<br />Opportunities<br />Internal Team <br />Builds Initial<br />Constructs<br />Smart Start<br />AN INTEGRATED SOLUTION COMBINING INNOVATIVE CONSUMER RESEARCH WITH INTERNAL BRAND EXPERTS TO BUILD INNOVATION CONSTRUCTS<br />Watch the recorded video session!<br />
    28. 28. Start Smart<br />your internal pre-summit<br />Watch the recorded video session!<br />
    29. 29. INTERNAL PRE-SUMMIT<br />BUILDING FOUNDATION <br />Moderated internal working session<br />Attendees: Qualvu Strategy Team<br />Watch the recorded video session!<br />
    30. 30. BETTER PREPARATION: BETTER RESEARCH<br />INITIAL PROJECT<br />Right Participants<br />Qualvu Collection<br />Video Report:<br />Actionable Recommendations<br />Rich Insights<br />Watch the recorded video session!<br />
    31. 31. Innovation summit<br />identifying & uncovering new opportunities<br />Morning sessionafternoon session<br />Watch the recorded video session!<br />
    32. 32. MORNING: INSIGHT IMMERSION SESSION<br />Review Qualvu output<br />Candid, truthful video sessions<br />Grounding internal stakeholders in the Insights<br />Internal Truth<br />Watch the recorded video session!<br />
    33. 33. AFTERNOON:INNOVATION WORK SESSION<br />Internal Team <br />Collective Intelligence<br />Consumer<br />Insights<br />Collective<br />Genius<br />Innovation<br />Purpose: Leverage ‘world view’ to build highly relevant concepts<br />The Qualvu Innovation process combines the “Collective Intelligence” of your Internal Team with consumer insights to identify and develop new thinking.<br />Watch the recorded video session!<br />
    34. 34. Build initial concepts<br />post summit<br />Watch the recorded video session!<br />
    35. 35. CONCEPT DEVELOPMENT PHASE<br />POST INNOVATION SUMMIT<br />The Qualvu Strategy Team:<br />…brings the group’s concepts to life and into sharp focus. <br />…will step back from the inputs developed to fully form the concept direction and to apply the focus offered by the filter of the strategic framework. <br />…yields refined and tightly written concept statements. <br />…then back to the Team<br />Watch the recorded video session!<br />
    36. 36. TOTAL TEAM CONCEPT SESSION<br />Purpose: Leverage World View on Research Ready Concepts<br />Watch the recorded video session!<br />
    37. 37. Pressure testing & Refining concepts <br />Watch the recorded video session!<br />
    38. 38. 1. PRESSURE TEST PROJECT<br />Purpose: Fully validate Concepts Against Consumer Truth<br />Initial reaction <br />Usage Scenarios <br />Suggestions<br />or<br />improvements <br />Likelihood<br />To purchase<br />Watch the recorded video session!<br />
    39. 39. POWERING THE PRESSURE TEST<br />Purpose: Revise Concepts Based on Consumer Insights<br />Truthful Human Intelligence:<br /><ul><li>Deeper insight than traditional methods
    40. 40. In the moment, cultural, and ethnographic
    41. 41. Better feedback = better concepts</li></ul>Watch the recorded video session!<br />
    42. 42. 2. CONCEPT REFINEMENT WORKSHOPPOST PRESSURE TEST<br />Purpose: Prepare Final Concept Recommendations for Team Review<br />Watch the recorded video session!<br />
    43. 43. REFINE & construct final concepts<br />Watch the recorded video session!<br />
    44. 44. REFINE FINAL CONCEPT<br />Tight, organized conclusion to the Activate Your Truth process<br />Watch the recorded video session!<br />
    45. 45. PROCESS RECAP<br />ACTIVATE YOUR TRUTH<br />Pressure Test<br />Preliminary<br />Concepts<br />Refine &<br />Construct Final<br />Concepts<br />Uncover New<br />Opportunities<br />Build Initial<br />Concepts<br />Smart Start<br />Watch the recorded video session!<br />
    46. 46. Activate your truth<br />You gain innovation based on Truth<br />Unbridled reality of your customers and potential customers<br />Functional realities of your internal business & stakeholders<br />Infuse the Innovation process with Innovation<br />Changing behavior of your potential customers<br /> Efficient, fast, integrated, and cost effective new ways<br />You are the leader of a team-empowered process<br />Stakeholders involved<br />Cross-organizational commitment = Big wins<br />Watch the recorded video session!<br />
    47. 47. Watch the recorded video session!<br />

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