Why You Need Better Tours

11,929 views
11,356 views

Published on

Storytelling is the heart and soul of a great tour narrative. An effective guided tour has more than a beginning, a middle and an end; it has a point.

Learn more about how AudioConexus is changing the way travelers experience sightseeing on buses, boats, trolleys, trains and trams.

We call our solution TriggerPOINT – a GPS enabled, portable, carry on, carry off multilingual tour entertainment system that completely automates location based sightseeing experiences in multiple languages simultaneously. What this means is – everyone gets the same tour at the same time in their own language – high-quality, fun and entertaining sightseeing experiences every time your tours depart. Great stories are supported by professional narrators, character actors, music and sound effects to complete an audio theatre experience.

Published in: Education
3 Comments
6 Likes
Statistics
Notes
  • Thank you for your kind words! And thank you for inviting us to your contest! And we have to say - the MP180 pocket projector looks really cool! Wow!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The slides look awesome! Did you know we’re currently running a competition to win a 3M PocketProjector MP180? This fits perfectly in the ‘3MGenius’ category. To enter, simply tag your presentation with ‘3MGenius’ to be entered. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • heh interesting
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
11,929
On SlideShare
0
From Embeds
0
Number of Embeds
6,622
Actions
Shares
0
Downloads
135
Comments
3
Likes
6
Embeds 0
No embeds

No notes for slide

Why You Need Better Tours

  1. WHY YOU NEED<br />BETTER<br />TOURS<br /> @audioconexus<br />
  2. PUT ME OUT OF MY MISERY<br />TOUR<br />EMPTY <br />SEATS<br />RIGHT NOW, SOMEONE OUT THERE<br />IS ON A REALLY BORING TOUR<br />HOPEFULLY IT’S NOT YOURS<br />
  3. FUN<br />YOUR TOUR SHOULD BE<br />ENTERTAINING<br />EDUCATIONAL<br />INSPIRING<br />DON’T BORE PEOPLE<br />FLOOR<br />PEOPLE<br />
  4. ME<br />Just for fun, we like to go on sightseeing tours just to see what other people think of the commentary experience. <br />
  5. ME<br />Just for fun, we like to go on sightseeing tours just to see what other people think of the commentary experience. <br />Most of the time it ain’t good<br />
  6. About 90% of drivers and guides don’t memorize a script and just wing it.<br />And every tour is different<br />
  7. About 90% of drivers and guides don’t memorize a script and just wing it.<br />And every tour is different<br />Which would be okay if this didn’t make some people sad (or mad)<br />OR BORED<br />
  8. And you can have a great guide...<br />
  9. And you can have a great guide...<br />But they’re hard to find<br />And some guides<br />cost more<br />have bad days<br />are inconsistent<br />rushed<br />ain’t storytellers<br />etc.<br />
  10. What chance is there that every guide you hire is like Anthony Quinn? <br />Or that your average tours are going to share average stories?<br />Why are travelers going to choose you?<br />
  11. I’ve got to write something about this remarkably average tour. <br />Listen. This is the best tour ever. I’m telling you – this is really average!<br />I really need to tell all my friends about this average tour when I get home.<br />What is that?<br />I’m engaged. Really, I am.<br />
  12. “Recognizing experiences as a distinct economic offering provides the key to future economic growth.” <br />The world is changing<br />
  13. “Recognizing experiences as a distinct economic offering provides the key to future economic growth.” <br />The world is changing<br />Today's travelers are looking for experiences that fulfill the three "Es”<br />
  14. We’re talking about engaging the senses with:<br />entertainment<br />&<br />excitement<br />&<br />education<br />
  15. EVERYTIME<br />YOUR<br />TOUR<br />DEPARTS<br />
  16. SOME TOURS SUCK<br />Because there are no scripts or time for training, <br />rehearsals or preparation<br />
  17. OK, we admit that we’ve only seen <br />a few tour guides like this:<br />
  18. BUT<br />Storytelling is the heart and soul of a<br />great tour narrative<br />
  19. Guided tours that preoccupy themselves with describing what’s on the right, what’s on the left — are simply announcing a route map. <br />
  20. The worst sin is to be boring<br />
  21. So what makes a tour great?<br />
  22. An effective guided tour has more than a beginning, <br />a middle and an end;<br />it has a point.<br />
  23. Like a good story well spun, a great tour narrative forges an imaginative connection between teller and told.<br />
  24. A great tour, with a great story as its core and context, is infused with its own particular magic and energized by its own unique electricity.<br />Deciding the story to tell is only half the story<br />
  25. A great tour, with a great story as its core and context, is infused with its own particular magic and energized by its own unique electricity.<br />Deciding the story to tell is only half the story<br />Bringing that story to life is the other half of the battle<br />
  26. a great tour narrative uses every tool of <br />storytelling at its imaginative disposal<br />historical persona, single and multiple narrators, music, sound effects, dramatic reenactment<br />
  27. not only to engage the attention and sustain the interest of its audience<br />
  28. but to immerse them within an enhanced <br />experience whose  whole is demonstrably <br />greater than the sum of its part<br />
  29. A great tour is story-driven, it entertains; that’s what makes it truly<br />memorable.<br />
  30. If you’re boring or your tours suck<br />PEOPLE WILL TALK<br />
  31. If you’re boring or your tours suck<br />PEOPLE WILL TALK<br />and<br />
  32. YOU CAN’T<br />IGNORE<br />SOCIAL MEDIA<br />
  33. *Reviews by real people found on the Web. Names withheld. <br />The guide was very cynical and said demeaning things about guests.<br />We were very unhappy with the tour and service provided. <br />Our tour guide had a thick accent and broken English and was difficult to understand. <br />
  34. boring sightseeing tour full of facts <br />The most boring tour ever!<br />I'm a fair person, but this tour was terrible.<br />The guide was very cynical and said demeaning things about guests.<br />The tour guide got into bad mood after and the rest of our tour was touch and go<br />We were very unhappy with the tour and service provided. <br />The guides at the bus stops and the tour guide on board the bus were not very helpful or knowledgeable.<br />boring sightseeing tour <br />Our tour guide had a thick accent and broken English and was difficult to understand. <br />The guides varied from good to bad and often gave conflicting information<br />Being a good tour guide is something I take seriously. I had an unprofessional driver, and a boring tour.<br />Boring tour guide<br />
  35. Seth Godin knows how to make a successful business tick<br />“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog<br />
  36. So we decided to put together<br />10 Telltale Signs You Need Better Tours<br />
  37.  Your tour is "good enough"<br />1<br />Either you deliver Wow or you're wasting time and money.<br />Your tour sounds like a history lecture<br />2<br />A traveler said it best: "a guide needs to be a good storyteller. A pure recitation of facts is mind-numbingly boring."  <br />You don't follow a script<br />3<br />Lack of consistency is why businesses fail or fail to grow.   <br />
  38. You're not getting much feedback or any comments<br />4<br />If people aren't talking about your tours it's because they didn't have anything to talk about.<br />You asked staff members to write your stories<br />5<br />We’ve seen a lot of bad tours. Using professional writers means you’ll go from good to great.<br />You're talking about things people don't care about<br />6<br />If you're talking about things people don't care about - don't expect them to care about your tour.  <br />
  39. You're using the commentary from 10 years ago<br />7<br />Your commentary is outdated. It more than likely feels stale and old - not only for you - but for your passengers. <br />Your marketing builds your business (and will save you)<br />8<br />Focus on creating an exceptional customer experience first. Then worry about the marketing. <br />Anyone can provide a great tour<br />9<br />Great guides have the knack. The mojo. The magic. Invest in storytellers.<br />
  40. You don't know your audience<br />10<br />Focus on attracting audience(s) that share your worldview. And then write commentary that will engage and entertain your audience. The bottom line is your stories matter. <br />And they matter to your audience. <br />
  41. PROVIDING ENGAGING, ENTERTAINING TOURS<br />IS NOT A MYSTICAL ART<br />
  42. MAKE A POINT<br />BE CONSISTENT<br />TELL STORIES<br />INSPIRE PEOPLE<br />
  43. Thanks!<br />www.audioconexus.com<br />@audioconexus<br />
  44. CREDITS<br />WEBSITES<br />FLICKR.COM<br />WIKIMEDIA.COM<br />ISTOCKPHOTO.COM<br />YOUTUBE.COM<br />VIDEO<br />YouTube/Mock the Week Highlight /Bad Things To Hear From a Tour Guide/BBC<br />QUOTES<br />Quote from The Experience Economy - Pine and Gilmore<br />THANKS<br />A Special Thanks to Blair Shakell for writing The Importance of Storytelling. He’s not only one of our writers, he’s an amazing guy and we’re lucky to have him writing for us. <br />And to @JESSEDEE for evangelizing about what it takes to make a great presentation. <br />PHOTOS<br />Flickr/Sightseeing/Thomas van de Weerd<br />Flickr/Pout/Dan Foy<br />Flickr/Packard tourist sightseeing car/Commons<br />Flickr/New York Bus/Commons<br />Flickr/flickr contacts/Hobvias Sudoneighm<br />Flickr/Our Guide 3/Son of Groucho<br />Wikimedia/CarrisTur – Tourists/Pedro Simões<br />Quote from The Experience Economy - Pine and Gilmore<br />Flickr/DSC_0252/Joshua Ganderson<br />Flickr/Larry Lessig makes a point/Robert Scoble<br />Flickr/Catatonic Delirium/joaquinuy<br />Flickr/El Grito Del Fantasma/Javier Prazak<br />Flickr/40+37 Magic 8 Ball/Bark<br />Flickr/View on Black/John Steven Fernandez<br />Flickr/Seth.Godin.MBA/Aaron Tang<br />Flickr/Rain Man’s Rainbow/Steve Jurvetson<br />Flickr/Conjuration Original/DhilungKirat<br />

×