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Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters
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Twitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters

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Ever wondered what a Twitter chat is? Want to know how to use tweet meets to promote your expertise, brand and business? Can you drive business and profits using this unique twitter strategy? In this …

Ever wondered what a Twitter chat is? Want to know how to use tweet meets to promote your expertise, brand and business? Can you drive business and profits using this unique twitter strategy? In this training presentation, we show you how to effectively leverage this Twitter strategy to grow your followers, brand recognition and revenues.

Visit www.myaudiencematters.com to learn more about Audience Matters, Inc. and the services we can offer you to UNTANGLE the social web and raise your PROFILE and PROFITS in as little as 90 days.

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  • 1. Twitter Chats: Using TweetMeets toPromote Your Expertise 140 Characters at a Time Created by Audience Matters, Inc. When You Audience Matters, Your Message Matters. Audience-Driven, Social Web Branding Strategy (404) 913-3340 www.myaudiencematters.com audiencedriven@myaudiencematters.com © 2012. Audience Matters, Inc. All Rights Reserved.
  • 2. Who am I and what the heck do I knowabout social media marketing on Twitter?  I’m Dahna M. Chandler, a social web branding strategist who’s been on the social web since 1992.  I am an award-winning serial entrepreneur and journalist and former reporter for Black Enterprise magazine.  My clients have included major nonprofit and government agencies and include consultants, physicians, law firms, staffing agencies, elected officials and candidates for public office.  I’ve been conducting social media marketing strategy since 1998 when made myself an international journalist using social media.  I’ve been using Twitter actively since 2008 when I did my first tweet chat and where I have several thousand followers.  I’m a social web branding strategy fanatic. Passion counts! © 2012. Audience Matters, Inc. All Rights Reserved.
  • 3. What are Twitter Chats and Why Use Them? © 2012. Audience Matters, Inc. All Rights Reserved.
  • 4. What is a “Twitter chat”? An online chat hosted on Twitter about a brand, cause or subject. Used for customer/client engagement as well as business development. Usually hosted at a regular, periodic time like an event. For example, Monday from 8-9 p.m., EST. While usually held weekly, hashtags can make the conversation ongoing—and not always just on Twitter. Can be launched by anyone with an idea who is willing to be consistent and develop a following. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 5. Example 1 of a Tweet Chat: #journchat © 2012. Audience Matters, Inc. All Rights Reserved.
  • 6. Example 2 of a Tweet Chat: #legaltweetmeet © 2012. Audience Matters, Inc. All Rights Reserved.
  • 7. A word or three about #hashtags A hashtag is a keyword or topic marked with a “#” in front of it, like “#legaltweetmeet”, “#writer” or “#audiencematters”. Your hashtag should be unique and memorable. It should be relatively short because its characters count against your maximum tweet length of 140 characters. To make it possible to follow, you should remember to place it at the end of or someplace in your tweet like, “When creating a social web branding strategy, #audiencematters.” You Twitter chats and/or tweets then become searchable by your hashtag and people can follow your hashtag. You can register your hashtag on a site like twubs.com. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 8. Setting Up Your First Twitter Chat Choose your time, topic and tag (hashtag). Research to find out if your subject is taken by an already established Twitter chat. Try to identify either a new subject on which there’s no Twitter chat or a unique spin on a current subject. Search hashtags.org, search.twitter.com or the Twitter Chat Spreadsheet on Google Docs. Choose a format like single topic, multiple questions (like #legaltweetmeet) or multiple topic, question-based (like #journchat, the longest running twitter chat online)—Research twitter chat formats to learn more. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 9. Setting Up Your First Twitter Chat Launch your chat by promoting it ahead of time. Start using your hashtag where possible on Twitter and other social media. (You’ve seen them on Facebook and LinkedIn? Right? Ex: “#justsayin”) Specifically engage with the ‘tweeple’ in the community, target market, audience or cause that follows the topic you’ve chosen. Reach out to key tweeple in that community, target market, audience or cause and ask them to participate and promote your Twitter Chat. Use other social media to promote your Twitter Chat. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 10. Tips for a Thriving Twitter Chat Set up ground rules for the chat and state them at the outset of the chat, especially (legal) disclaimers. Remember, you chat is about the community you’re targeting, not your own business so don’t make it spammy or too promotional or your chat will fail. Be open to different formats to you find the right one that works for you and your audience or participants. Promote your Twitter Chat like you would any other event—as a Facebook event, on your blog or website, your business cards, your newsletter and even the signature line of your email. Invite key individuals to participate, get co-sponsors and/or cross promote with other businesses. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 11. Tips for a Thriving Twitter Chat Don’t monopolize the chat with your own questions; let the participants participate or your chat will fail. Bring in guests and promote them prior to the chat and ask the guest to promote the chat. Go multimedia—video-record, live stream or use Blog Talk Radio while you tweet chat. Promote your participants during and after the chat while promoting the chat. Keep it up! Be consistent! It takes awhile to build a strong following but you will if you’re consistent. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 12. So, What Are The Benefits of Tweet Chats? Highly cost-effective marketing; they’re free to do but cost you in promotional time and effort like any other marketing activity. You increase targeted followers for yourself and your tweet chat participants on Twitter. You become a known expert in your particular subject or profession and will be easier to find online by name or hashtag. You become a trusted source of information for others including the media, potential clients and the general public. You form important strategic alliances by connecting with others with similar interests, information or connections. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 13. So, What Are The Benefits of Tweet Chats? Good for SEO; tweets and hashtags end up in search engines raising your search engine rankings. By sharing your expertise during tweet chats, you will eventually increase your client base and, therefore, your profits. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 14. Tools & Resources to Start andParticipate in Tweet Chats  Hashtags/trending topic resources  www.hastags.org  www.twubs.com (groups created based on content aggregated from hashtags; site where hashtags can be registered for branding)  search.twitter.com  Google Docs Spreadsheet: http://bit.ly/chatlist  www.twebevent.com  Put a hastag into a search engine to find posts, tweets or groups using that hashtag.  (*The #Discover page of your Twitter account page shows “trending topics”, too.) © 2012. Audience Matters, Inc. All Rights Reserved.
  • 15. Tools & Resources to Start andParticipate in Tweet Chats Tweet Chat Platforms www.tweetchat.com www.tweetdeck.com www.tweetgrid.com www.hootsuite.com www.twitter.com (Search under the Twitter chat’s hashtag, keep refreshing the feed and replying to/retweeting content.) © 2012. Audience Matters, Inc. All Rights Reserved.
  • 16. A Final Word on Tweet ChatsIf you’re not quite ready yet to start your own Twitter chat—afterall, it is work to promote them—participate in them to promoteyourself, your expertise and your business. But, be a goodparticipant:Hang back a bit if you’re new to the chat and get acquainted butdon’t be too shy to jump in once comfortable.Don’t monopolize the chat or spam by tweeting too much self-promotional content.Ask questions (in accordance with the chat’s rules).Give thoughtful answers to questions.Retweet other’s answers and respond to other’s tweets. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 17. (404) 913-3340 #audiencematters Web: www.myaudiencematters.com Blog: www.beaudiencedriven.comFacebook: http://www.facebook.com/AudienceMattersMedia Twitter: http://twitter.com/BAudienceDriven LinkedIn: http://www.linkedin.com/in/dahnamchandler Google+: http://gplus.to/AudienceMattersMedia Ecademy: http://www.ecademy.com/user/dahna.m.chandler © 2012. Audience Matters, Inc. All Rights Reserved.

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