Putting in Face Time: How to Leverage Face-to-Face Networking to Make Connections and Drive Profits
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Putting in Face Time: How to Leverage Face-to-Face Networking to Make Connections and Drive Profits

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So, you think that today, all you need to for effective marketing is to be on social media? Or, you believe that since you've hired a marketing firm or consultant, now, there's nothing for you to......

So, you think that today, all you need to for effective marketing is to be on social media? Or, you believe that since you've hired a marketing firm or consultant, now, there's nothing for you to do but wait for the phone to ring. Well, not exactly. Face-to-Face networking is STILL a critical part of networking strategy. And, there's no way around doing it. People still need to see you, "touch you" and "feel you" in order to connect with, buy from or refer clients or customers to you. This presentation overviews what face-to-face networking is, why it's still critical to marketing success to meet people in person, (not just on Skype or ooVoo!) and how to do it effectively.

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  • Welcome to Pioneer Medical tours and wildlife Safaris, we shall be glad to partner with your organization where you can share your dreams with friends across East Africa. We hope we could partner with your organization/Company, hotel, and resort/lodge.
    We offer Tourism services to your desired destinations around East Africa Arranging transportation, pick up and drop service from and to the airport, conducting research for groups and company retreats, business meeting, conferences, We specialize in Walking, Hiking, Trekking, Mountain Expedition, Rafting, Canoeing, Bungee Jumping, Wildlife Safaris, Incentive Travel, Hotel/Lodge /Resort/home stay Bookings, Cultural activities, Honeymoon Luxury Lodge Safari, Bird watching and Car Hire
    OUR MISSION FOR MEDICAL TOURS
    Medical tourism can be broadly defined as provision of cost effective private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public.
    Medical Tourism - Health is Wealth Increasingly, people are travelling outside their home countries for medical treatment, driven by factors such as more affordable costs, better specialization and quality of medical care, short waiting periods, and to tap advanced technologies. Globally, medical tourism is a rising trend, and at expected global revenue
    Our mission is to transform humanity by empowering doctors and nurses to reach out majority patients and organizing workshops where both urban and rural doctor can meet and interact. We intend to make cheap but profession and helpful package that will be friendly to medical student who need to travel to various places with Uganda.
    It will be made easier for both local and international Medical students, medical lecturers, Samaritans interested in supporting Elderly, poor and orphans. This will help doctors all over the world to reach their full potential through a holistic system of six programs that focus on health care, education
    PIONEER MEDICAL TOURS AND WILDLIFE SAFARIS
    P.o Box 228,
    Kansanga,Gaba Road, Kla, Uganda.
    Telephone: +256 783 080 596, +256 701 868 347
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    Email: info@pionnerexpresssafaris.com
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  • 1. Putting in Face Time: How to Leverage Face-to-Face Networking to Make Connections and Drive Profits Presented by Audience Matters, Inc. When You Audience Matters, Your Message Matters. Audience-Driven, Social Web Branding Strategy (404) 913-3340 www.myaudiencematters.com audiencedriven@myaudiencematters.com © 2012. Audience Matters Media, Inc. All Rights Reserved
  • 2. Who Am I and What Do I Know About Face-to-Face Networking? I’m Dahna M. Chandler, a professional social media, digital publicity and content development strategist. I am an award-winning, serial entrepreneur and journalist and former reporter for Black Enterprise magazine. I networked my way into getting clients including major nonprofit and government agencies , consultants, physicians, law firms, staffing agencies, elected officials and candidates for public office. I’ve been networking my entire life, professionally since I was a teen working for my father, Dana C. Chandler, Jr., a world-renowned visual artist who networked his way to fame. I’m passionate meeting and connecting others. Passion counts! © 2012. Audience Matters, Inc. All Rights Reserved.
  • 3. In This Presentation, You’ll Learn… What networking is, generally. What constitutes face-to-face networking. Why it’s still important to network face-to- face. The importance of making face time part of your overall marketing strategy. Some places where you can find appropriate networking events. Some basics on networking effectively. How to leverage social media for face-to- face networking. © 2012. Audience Matters, Inc. All Rights Reserved
  • 4. So, what is networking, generally?It’s connecting with others in a way that you intentionallyand ultimately build mutually beneficial relationships. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 5. Again, networking is….“the deliberate process of exchanging information, resources, support and access in such a way as to create mutually beneficial relationships for personal and professional success.”From Make Your Contacts Count: Networking Know-How for Cash, Clients, and Career Success by Anne Baber and Lynne Waymon © 2012. Audience Matters, Inc. All Rights Reserved
  • 6. What constitutes face time or networking? Activities that get you before at least one other person to have a conversation are networking. They don’t have to be professional activities to be networking. You can network anywhere there are people. That means, if you’re in your regular grocery store talking to the cashier or other customers, you’re networking. Talking across your fence with a neighbor can be networking. Riding up with colleagues or coworkers in the elevator can be networking. Participating in sporting events or similar activities can be networking. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 7. So, RELAX! If you’re talking to someone else in a relational way, you’re probably networking! “All of life is about networking with others.” George Fraser © 2012. Audience Matters, Inc. All Rights Reserved.
  • 8. But why is face-to-face networking still important? Because it’s still how you get people to really know like and trust you. Because it’s how you build the relationships which are most mutually beneficial. Because you’ll make more solid and lasting connections than you do virtual networking. Because people are more likely to buy from you if they’ve met you. Because it’s the way people determine if you’re a fit for them, their organization, their business, their brand image. Because you develop support systems and resources before you need them. Because in some places, like the south, it’s still an important part of the culture. © 2012. Audience Matters, Inc. All Rights Reserved
  • 9. Because, frankly, face-to-face networking is the world’s original social networking… …and if you don’t do it regularly, effectively and strategically, you won’t build the relationships that are critical for business development. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 10. In fact, effective networking in business is key to profitability. © 2012. Audience Matters, Inc. All Rights Reserved
  • 11. So, when is effective face-to-face networking effective? When the effort you make creates the professional and personal outcomes you seek. When it attracts to opportunities and introductions you that you weren’t necessarily seeking but you wouldn’t have otherwise had. When you provide others with help, connections and information they would not have otherwise received but they won’t likely forget. When it builds community and constituency around important issues. When it raises your profile, builds your brand, creates quality relationships. When you start to become a source of positive conversation in your communities, professional and social circles of interest. When business starts coming to you because you’re known, trusted, liked and respected—your presence and input are valued. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 12. So, how do you network effectively? Photo: Marco Belluci © 2012. Audience Matters, Inc. All Rights Reserved.
  • 13. Strategies for Networking Effectively Have a plan for business networking. What do I want to gain from my deliberate networking activities? Make networking a way of life—professional and personal— don’t only network when you want or need something. Be a go giver, not just a go getter. Contribute…don’t just distribute your business cards. Offer to help someone before asking for something. Be authentic, open and personable. Learn etiquette, protocols. Eye contact, handshake, speech— all are important. Take courses, read books if necessary. © 2012. Audience Matters, Inc. All Rights Reserved
  • 14. Strategies for Networking Effectively Be aware of your presentation, your image. Dress and act appropriately for the occasion and situation. Don’t focus on sales, focus on developing relationships. Get involved in the networking group or activity. Volunteer to help, contribute your knowledge, expertise. Network outside your comfort zone, stretch yourself. Be consistent, dependable when you join groups. Follow up, follow up, follow up. Keep in touch; send articles, birthday wishes, etc. © 2012. Audience Matters, Inc. All Rights Reserved
  • 15. Some Places to Find Appropriate Networking Events  AccessAtlanta.com  AllConferences.com  Atlanta.eventguide.com  Atlantaevent.com  Atlanta.Kijiji.com (E-Bay)  AtlantaBuzz.com  AtlantaCalendarLive.com  Craigslist.com  Eventful.com  Eventbrite.com  Facebook.com  LinkedIn.com  Localendar.com  Meetup.com © 2012. Audience Matters, Inc. All Rights Reserved
  • 16. Some Places to Find Appropriate Networking Events  Local Chambers  Professional Organizations  Industry Trade Associations  Fraternal Organizations  Fraternities/Sororities  Churches  Affinity Groups  Hobby or Interest Groups  Alumni Groups  Friends, Family, Colleagues  Nonprofit, Volunteer and Government Organizations  Neighborhood Groups and Associations  News Media  Social Media © 2012. Audience Matters, Inc. All Rights Reserved
  • 17. Leveraging Social Media for Offline Networking Opportunties Use social media specifically to develop relationships then plan to meet offline. Look for groups like LinkedIN LinkedUP THINKTANK to join. Start or participate in a TweetUP (an event where people connected on Twitter meet offline, in person). Don’t forget listservs, forums, online chats, bulletin boards. Don’t be afraid to go global and use sites like Internations.org or Ecademy to start developing global business relationships. Find niche or interest specific sites on Ning and other platforms that allow you to create your own social networks. © 2012. Audience Matters, Inc. All Rights Reserved.
  • 18. Networking is a Skill You Can Learn and Master “Effective networking skills are simply effective relationship- building skills. Some of these skills you already have; the rest you can not only learn but master until networking becomes practically second nature.” Dahna M. Chandler, Minority MBA Magazine, Fall, 2004 © 2012. Audience Matters, Inc. All Rights Reserved
  • 19. So, the Bottom Line is Still the Bottom Line If you want to be successful in business and even in your personal life, you gotta put in… …face time. © 2012. Audience Matters, Inc. All Rights Reserved
  • 20. (404) 913-3340 #audiencematters Web: www.myaudiencematters.com Blog: www.beaudiencedriven.comFacebook: http://www.facebook.com/AudienceMattersMedia Twitter: http://twitter.com/BAudienceDriven LinkedIn: http://www.linkedin.com/in/dahnamchandler Google+: http://gplus.to/AudienceMattersMedia ecademy: http://www.ecademy.com/user/dahna.m.chandler © 2012. Audience Matters, Inc. All Rights Reserved