How to Be a Small Business Social Web Supermaven

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Do you want to bring your A-game to the social web? Do you even know what social web marketing is? The presentations helps you understand how to leverage all the tools available on the web to market your business. From website design and development to branding to social media to email marketing, this presentation covers it all. When you're done viewing this presentation on web marketing, you'll have the makings of a social web supermaven. All you have to do is execute the right strategies on a consistent basis and you'll see your results improve and maybe even your profits grow.

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  • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)
  • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)
  • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)
  • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)
  • How to Be a Small Business Social Web Supermaven

    1. 1. Social Web Supermaven By: Audience Matters, Inc. For: You Host the Group—City Club of Buckhead July 30, 2013
    2. 2. (c) 2013. Audience Matters, Inc. All rights reserved.
    3. 3. Your Presence on Social Media Matters • 78% of people in sales who use social web marketing (specifically social media) outsell their competitors. (Source: Forbes) (c) 2013. Audience Matters, Inc. All rights reserved.
    4. 4. Connection to Your Business Matters • 71% of social media users say they’re more likely to purchase from a brand they are connected with. (Source: AllTwitter) (c) 2013. Audience Matters, Inc. All rights reserved.
    5. 5. Social Web Marketing Produces Better Leads • Social media produces almost DOUBLE the marketing leads of telemarketing, direct mail, or PPC. (c) 2013. Audience Matters, Inc. All rights reserved.
    6. 6. Social Web Marketing Requires Real Time Source: MarketingPilgrim.com (c) 2013. Audience Matters, Inc. All rights reserved.
    7. 7. But, Social Web Marketing Produces Benefits (c) 2013. Audience Matters, Inc. All rights reserved.
    8. 8. • Well, it’s both. Social web marketing is any kind of marketing you can do online that’s driven by or uses social media as the key marketing strategy to direct traffic to your site. (c) 2013. Audience Matters, Inc. All rights reserved.
    9. 9. So How Do I Master Social Web Marketing? • Start by knowing your audience or target market and how to reach them on the social web. (c) 2013. Audience Matters, Inc. All rights reserved.
    10. 10. Then, Start With a Great Website • .05 seconds is the amount of time visitors spend on poorly designed websites, especially those with poor layouts. (Source: Google) (c) 2013. Audience Matters, Inc. All rights reserved.
    11. 11. A Great Business Website… • Has a clear brand identity with consistent brand standards. • Is professionally designed and developed. • Is responsive, contemporary, attractive and easy-to-navigate. • Has excellent, high-value, original, regularly updated, SEO-friendly and branded content. • Connects your visitors to the rest of your social web presence. • Converts visitors to customers. (c) 2013. Audience Matters, Inc. All rights reserved.
    12. 12. Next, Set Up Your Social Media (c) 2013. Audience Matters, Inc. All rights reserved.
    13. 13. (c) 2013. Audience Matters, Inc. All rights reserved.
    14. 14. How to Choose & Use… • Start by knowing where your audience or target market is on social media and how they use it. • Pick those networks and platforms that are best for your business. • Pick those platforms that fit your personality, especially if you’re a solopreneur. • Learn how to engage on each platform. • Be audience-driven and engage regularly. • Invest in expert help if you need it. (c) 2013. Audience Matters, Inc. All rights reserved.
    15. 15. A Word On Blogging • Blogging (a form a content marketing) is a must do activity. • It must be done regularly. • It can drive up search engine rankings significantly. • 90% of consumers find custom content useful so write original content. • Get professional help if you don’t write well or hate writing. (c) 2013. Audience Matters, Inc. All rights reserved.
    16. 16. (c) 2013. Audience Matters, Inc. All rights reserved.
    17. 17. Use Other Web Marketing Strategies & Tools to Promote • Email marketing. • Webinars. • Forums, groups and email lists. • Online ads. • Industry and niche websites. • Directories. • Search marketing. • Rating sites. (c) 2013. Audience Matters, Inc. All rights reserved.
    18. 18. Some Final Words… (c) 2013. Audience Matters, Inc. All rights reserved.
    19. 19. Last Words But Not Least… • Social web marketing is part of your 360 ₒ marketing strategy; it’s no longer optional. • Social web marketing is process; it can’t be learned overnight and there are no instant results. • Remember “know, like, trust.” Your audience trusts you most if your social web marketing is done well; regularly. • Become a trusted advisor, thought-leader or subject expert in your field for best success. • Be findable on the social web and tell everyone where you are online; that increases trust. • Monitor, manage your web presence, reputation carefully. • Quality matters; get help if you need it. (c) 2013. Audience Matters, Inc. All rights reserved.
    20. 20. (c) 2013. Audience Matters, Inc. All rights reserved. (404) 913-3340 Get connected with us: • Web: myaudiencematters.com or socialwebquickstart.com (blog) • Facebook: http://www.facebook.com/MyAudienceMatters • Twitter: @baudiencedriven (hastag: #audiencedriven • LinkedIn: http://www.linkedin.com/in/dahnamchandler We offer workshops, training, coaching and management. Please sign up for our newsletter on our Facebook Page!

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