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Are you a small business or organization with a small budget that is trying to find low-cost ways to get high velocity buzz? Then, you need this presentation. After viewing it, you'll have enough understanding of what you'll need to do to create a publicity program but will have to do more research in order to craft and maintain one that's successful for your organization or small business. While you can't expect overnight success with this aspect of your 360 degree marketing strategy, done right, you can see positive public relations and bottom line results. (Updated June 2012.)
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