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UPDATED FOR 2102: Facebook for Business: Friends and Fans That Drive Profit
 

UPDATED FOR 2102: Facebook for Business: Friends and Fans That Drive Profit

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Do you like making money in your business? Then you should be on the most powerful social media network online--Facebook. This presentation covers the why and how of Facebook for Business. (Updated ...

Do you like making money in your business? Then you should be on the most powerful social media network online--Facebook. This presentation covers the why and how of Facebook for Business. (Updated June 2012.)

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    UPDATED FOR 2102: Facebook for Business: Friends and Fans That Drive Profit UPDATED FOR 2102: Facebook for Business: Friends and Fans That Drive Profit Presentation Transcript

    • Facebook for Business:Friends and Fans That Drive Profit Presented by Audience Matters, Inc. When You Audience Matters, Your Message Matters. Audience-Driven Social Web Branding Strategy (404) 913-3340 www.myaudiencematters.com audiencedriven@myaudiencematters.com © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • Who Am I and What Do I Know About Facebook, Anyway? I’m Dahna M. Chandler, a professional social media, digital publicity and editorial content development strategist. I am an award-winning serial entrepreneur and journalist and former reporter for Black Enterprise magazine. My clients have included major nonprofit and government agencies and include consultants, physicians, law firms, staffing agencies, elected officials and candidates for public office. I’ve been conducting social media marketing strategy since 1992 and used it in 1998 to make myself an international journalist. I’ve created and executed successful social media and digital publicity campaigns since 1992 and launched my first social media network in 1998. I have a Klout Score of 65, nearly 5,000 friends on Facebook and have created and manage numerous Facebook Pages and Profiles. I’ve grown my “Likes” on one Page by 42% in five days. I’m a social web marketing fanatic. Passion counts! © 2011-2012. Audience Matters, Inc. All Rights Reserved.
    • In This Presentation, You’ll Learn… Why Facebook is may be the most important social media network your business can be on for business development. How to create a Facebook Page. How to get your first “Likes”. How to keep building a Fanbase. © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • Facebook Equals Social Currency and Done Right, Real Cash You money, right? © 2011-2012. Audience Matters, Inc. All Rights Reserved.
    • Why a Facebook Business Page? Some Facebook Facts and Figures Facebook is the largest social network on the internet with 900,000,000 users worldwide as of May, 2012. Facebook dominates the market with time spent by users on the site.  In November 2011, there were 732,000,000 unique visitors per month in over 53 billion minutes spent on the site by users per month. (Yahoo was a distant 2nd with 17.2 billion minutes spent by users on the site a month.)  The average user spends nearly 7.5 hours per month on Facebook (more than on Google, Yahoo, YouTube, Wikipedia, Microsoft and Amazon COMBINED!). 157,000,000 Americans are on Facebook. That’s more than ½ the population over age 13. Facebook reaches 70% of active internet users; 1 in 4 webpage visits is to Facebook. © 2011-2012. Audience Matters, Inc. All Rights Reserved.
    • Why a Facebook Business Page? Some Facebook Facts and Figures In September, 2011, Facebook got over 65% of all social network and forum visits per month. Facebook has 901 million active monthly users, 526 active daily users. If it was a country, it would be the world’s third largest—bigger than the US. 51% of users access Facebook via mobile devices. 80% of consumers connect to brands via Facebook. More than 700,000 businesses have Pages, creating more than 5.3 billion fans. Facebook generated over $3 billion in 2011 from all this use. © 2011-2012. Audience Matters, Inc. All Rights Reserved.
    • So, What’s It All Mean?Well, if… Facebook is largest social network online; Has most visitors who spend most of their time online on the site; Has over 700K other businesses; and, Generated $3 billion in 2011;Then… © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • …Your Business Should Be on Facebook! You money, right? © 2011-2012. Audience Matters, Inc. All Rights Reserved.
    • Next, We’ll Learn How to Create a Facebook Page. But, First, About Some Basic Facebook User Features… Source: Firebelly Marketing Now, let’s learn how to create a Facebook Business Page. © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • So, You’ve Created A Facebook Page. Now What? You gotta get fans to your page! © 2011-2012. Audience Matters, Inc. All Rights Reserved.
    • Getting Your First Likes Invite your friends and family to Like your Page. Invite your customers and clients to Like your Page in a personal email (IF you have their permission to email them), newsletter or on your blog or your website. Add your Facebook Page URL or icon to your email signature line. Post your URL to other social media profiles like LinkedIn. Tweet your new Facebook Page’s URL. Add your URL to business cards and other marketing materials. © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • How to Keep Building Your Fanbase Share GREAT content on your Page that adds value to your Fans’ lives and businesses and not just promotes your business or your brand. Create a simple but compelling Timeline Cover Photo. Create a landing tab for giveaways, contests and coupons (but do it within Facebook’s TOS or you could have problems). Have conversations, discussions or interactive content on your Page. Keep inviting people to Like your Page on social media. Take out ads on Facebook but write them well to get clickthroughs. Create a specific marketing strategy that is designed to increase your Facebook Page Likes. Research to learn how. Pay a social media marketing strategist, consultant or agency to manage your Facebook marketing campaign. © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • Example of Simple But Interesting Facebook Timeline Cover Photo*… * Make sure to know and honor Facebook’s rules for creating Timeline Cover Photos to avoid terms of use violations. © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • So, Now That You’ve Got A Facebook Page…Go out, promote it, establish your brand presence and bring in new business! After all, you money, right? © 2011-2012. Audience Matters, Inc. All Rights Reserved
    • Web: www.myaudiencematters.comFacebook: http://www.facebook.com/AudienceMattersMedia Twitter: http://twitter.com/BAudienceDriven LinkedIn: http://www.linkedin.com/in/dmchandler Google+: http://gplus.to/AudienceMattersMedia Ecademy: http://www.ecademy.com/user/dahna.m.chandler © 2011-2012. Audience Matters, Inc. All Rights Reserved