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Zappos, Social Media, and the Cult of Wow
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A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a ...

A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.

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Zappos, Social Media, and the Cult of Wow Presentation Transcript

  • 1. Zappos, Social Media and the Cult of Wow Adam Audette SEO with Many Hats WebCAM - Bend Oregon – October 09
  • 2. Who am I?
  • 3. What do I do?
    • AudetteMedia
    • Zappos
  • 4.
  • 5. The Zappos Way
    • Customer Service
    • Culture = Brand
  • 6. Zappos Culture
    • 1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
8) Do More With Less
9) Be Passionate and Determined
10) Be Humble
  • 7. Happiness
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  • 11. Your Culture = Your Brand
  • 12. Twitter and Zappos
    • Transparency & Values
    • Reframing Reality
    • Helping Others
    • Gratitude
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      • http://www.zappos.com/map
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  • 47. Key Takeaways
    • Authenticity
    • Transparency
    • People + Passion
  • 48. Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette