Zappos, Social Media, and the Cult of Wow

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A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.

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  • embarking on a social media strategy to help with marketing is like a facial muscle strategy to help with smiling. That is the key to this marketing cult factor. http://dexteryagers.blogspot.com/
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Zappos, Social Media, and the Cult of Wow

  1. 1. Zappos, Social Media and the Cult of Wow Adam Audette SEO with Many Hats WebCAM - Bend Oregon – October 09
  2. 2. Who am I?
  3. 3. What do I do? <ul><li>AudetteMedia </li></ul><ul><li>Zappos </li></ul>
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  5. 5. The Zappos Way <ul><li>Customer Service </li></ul><ul><li>Culture = Brand </li></ul>
  6. 6. Zappos Culture <ul><li>1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
8) Do More With Less
9) Be Passionate and Determined
10) Be Humble </li></ul>
  7. 7. Happiness
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  11. 11. Your Culture = Your Brand
  12. 12. Twitter and Zappos <ul><li>Transparency & Values </li></ul><ul><li>Reframing Reality </li></ul><ul><li>Helping Others </li></ul><ul><li>Gratitude </li></ul>
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  42. 42. <ul><ul><li>http://www.zappos.com/map </li></ul></ul>
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  47. 47. Key Takeaways <ul><li>Authenticity </li></ul><ul><li>Transparency </li></ul><ul><li>People + Passion </li></ul>
  48. 48. Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette

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