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Zappos, Social Media, and the Cult of Wow
 

Zappos, Social Media, and the Cult of Wow

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A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a ...

A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.

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    Zappos, Social Media, and the Cult of Wow Zappos, Social Media, and the Cult of Wow Presentation Transcript

    • Zappos, Social Media and the Cult of Wow Adam Audette SEO with Many Hats WebCAM - Bend Oregon – October 09
    • Who am I?
    • What do I do?
      • AudetteMedia
      • Zappos
    • The Zappos Way
      • Customer Service
      • Culture = Brand
    • Zappos Culture
      • 1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
8) Do More With Less
9) Be Passionate and Determined
10) Be Humble
    • Happiness
    • Your Culture = Your Brand
    • Twitter and Zappos
      • Transparency & Values
      • Reframing Reality
      • Helping Others
      • Gratitude
        • http://www.zappos.com/map
    • Key Takeaways
      • Authenticity
      • Transparency
      • People + Passion
    • Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette