Zappos, Social Media, and the Cult of Wow

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A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a …

A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.

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  • embarking on a social media strategy to help with marketing is like a facial muscle strategy to help with smiling. That is the key to this marketing cult factor. http://dexteryagers.blogspot.com/
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