The Story of Google+, by Adam Audette
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The Story of Google+, by Adam Audette

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The story of Google+, social media, and SEO.

The story of Google+, social media, and SEO.

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  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.

The Story of Google+, by Adam Audette The Story of Google+, by Adam Audette Presentation Transcript

  • MULTICHANNELATTRIBUTION The Story of Google+ > Adam Audette | SMX West 2013 @audette
  • Some RKG Clients 2
  • Once upon a time… View slide
  • The amazing Yahoo!directory View slide
  • A bountiful land!
  • The Land of Googleland
  • The Land of GooglelandSEO book
  • Which site should I torchnext…
  • The link graph problem
  • 14
  • most perfectanchor text 15
  • Paid links and steroidsSOMETIMES YOU CAN JUST TELL
  • Enter thePenguin!
  • 18
  • 19
  • Panda+Penguin
  • The Land of Googleland
  • The Land of Googleland
  • The Land of Googleland
  • “It’s about identity, relationships, and content.”
  • rel=author
  • rel=publisher
  • Google+ Followers• June 1: 200• June 30: 27,000• July 15: 120,000• Sep. 15: 280,000• Nov. 15: 300,000
  • Being here is good.
  • Steeper (not provided) trend line
  • Drop in brand visits…
  • rel=publisher
  • Google+ as atraffic source?
  • Glimpses of the future
  • Are your visitorson Google+ ?
  • Are your visitorson Google?
  • Google+ is GoogleGoogle is Google+
  • The end.Adam AudetteTwitter: @audetteaaudette@rimmkaufman.com