The Story of Google+, by Adam Audette
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The Story of Google+, by Adam Audette

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The story of Google+, social media, and SEO.

The story of Google+, social media, and SEO.

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  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.

The Story of Google+, by Adam Audette Presentation Transcript

  • 1. MULTICHANNELATTRIBUTION The Story of Google+ > Adam Audette | SMX West 2013 @audette
  • 2. Some RKG Clients 2
  • 3. Once upon a time…
  • 4. The amazing Yahoo!directory
  • 5. A bountiful land!
  • 6. The Land of Googleland
  • 7. The Land of GooglelandSEO book
  • 8. Which site should I torchnext…
  • 9. The link graph problem
  • 10. 14
  • 11. most perfectanchor text 15
  • 12. Paid links and steroidsSOMETIMES YOU CAN JUST TELL
  • 13. Enter thePenguin!
  • 14. 18
  • 15. 19
  • 16. Panda+Penguin
  • 17. The Land of Googleland
  • 18. The Land of Googleland
  • 19. The Land of Googleland
  • 20. “It’s about identity, relationships, and content.”
  • 21. rel=author
  • 22. rel=publisher
  • 23. Google+ Followers• June 1: 200• June 30: 27,000• July 15: 120,000• Sep. 15: 280,000• Nov. 15: 300,000
  • 24. Being here is good.
  • 25. Steeper (not provided) trend line
  • 26. Drop in brand visits…
  • 27. rel=publisher
  • 28. Google+ as atraffic source?
  • 29. Glimpses of the future
  • 30. Are your visitorson Google+ ?
  • 31. Are your visitorson Google?
  • 32. Google+ is GoogleGoogle is Google+
  • 33. The end.Adam AudetteTwitter: @audetteaaudette@rimmkaufman.com