SMX West 2013 Presentation on Multichannel Attribution and Google
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The story of Google+, social media, and SEO.
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SMX West 2013 Presentation on Multichannel Attribution and Google
- 1. MULTICHANNEL ATTRIBUTION The Story of Google+ > Adam Audette | SMX West 2013 @audette
- 2. Some RKG Clients 2
- 3. Once upon a time…
- 8. The Land of Googleland
- 9. The Land of Googleland SEO book
- 11. Which site should I torch next…
- 13. The link graph problem
- 14. 14
- 15. most perfect anchor text 15
- 16. Paid links and steroids SOMETIMES YOU CAN JUST TELL
- 18. 18
- 19. 19
- 20. Panda+Penguin
- 21. The Land of Googleland
- 22. The Land of Googleland
- 23. The Land of Googleland
- 28. “It’s about identity, relationships, and content.”
- 33. rel=author
- 34. rel=publisher
- 40. Google+ Followers • June 1: 200 • June 30: 27,000 • July 15: 120,000 • Sep. 15: 280,000 • Nov. 15: 300,000
- 41. Being here is good.
- 42. Steeper (not provided) trend line
- 43. Drop in brand visits…
- 44. rel=publisher
- 48. Google+ as a traffic source?
- 49. Glimpses of the future
- 51. Are your visitors on Google+ ?
- 52. Are your visitors on Google?
- 53. Google+ is Google Google is Google+
- 54. The end. Adam Audette Twitter: @audette aaudette@rimmkaufman.com
Editor's Notes
- iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
- iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
- iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
- iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.