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MULTICHANNELATTRIBUTION               The Story of Google+                > Adam Audette | SMX West 2013                  ...
Some RKG Clients                   2
Once upon a time…
The amazing Yahoo!directory
A bountiful land!
The Land of Googleland
The Land of GooglelandSEO book
Which site should I torchnext…
The link graph problem
14
most perfectanchor text           15
Paid links and steroidsSOMETIMES YOU CAN JUST TELL
Enter thePenguin!
18
19
Panda+Penguin
The Land of Googleland
The Land of Googleland
The Land of Googleland
“It’s about identity, relationships,          and content.”
rel=author
rel=publisher
Google+ Followers•   June 1:    200•   June 30:   27,000•   July 15:   120,000•   Sep. 15:   280,000•   Nov. 15:   300,000
Being here is good.
Steeper (not provided) trend line
Drop in brand visits…
rel=publisher
Google+ as atraffic source?
Glimpses of the future
Are your visitorson Google+ ?
Are your visitorson Google?
Google+ is GoogleGoogle is Google+
The end.Adam AudetteTwitter: @audetteaaudette@rimmkaufman.com
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
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The Story of Google+, by Adam Audette

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The story of Google+, social media, and SEO.

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  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  • Transcript of "The Story of Google+, by Adam Audette"

    1. 1. MULTICHANNELATTRIBUTION The Story of Google+ > Adam Audette | SMX West 2013 @audette
    2. 2. Some RKG Clients 2
    3. 3. Once upon a time…
    4. 4. The amazing Yahoo!directory
    5. 5. A bountiful land!
    6. 6. The Land of Googleland
    7. 7. The Land of GooglelandSEO book
    8. 8. Which site should I torchnext…
    9. 9. The link graph problem
    10. 10. 14
    11. 11. most perfectanchor text 15
    12. 12. Paid links and steroidsSOMETIMES YOU CAN JUST TELL
    13. 13. Enter thePenguin!
    14. 14. 18
    15. 15. 19
    16. 16. Panda+Penguin
    17. 17. The Land of Googleland
    18. 18. The Land of Googleland
    19. 19. The Land of Googleland
    20. 20. “It’s about identity, relationships, and content.”
    21. 21. rel=author
    22. 22. rel=publisher
    23. 23. Google+ Followers• June 1: 200• June 30: 27,000• July 15: 120,000• Sep. 15: 280,000• Nov. 15: 300,000
    24. 24. Being here is good.
    25. 25. Steeper (not provided) trend line
    26. 26. Drop in brand visits…
    27. 27. rel=publisher
    28. 28. Google+ as atraffic source?
    29. 29. Glimpses of the future
    30. 30. Are your visitorson Google+ ?
    31. 31. Are your visitorson Google?
    32. 32. Google+ is GoogleGoogle is Google+
    33. 33. The end.Adam AudetteTwitter: @audetteaaudette@rimmkaufman.com
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