• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Technical SEO (Pagination & Crawling) by Adam Audette
 

Technical SEO (Pagination & Crawling) by Adam Audette

on

  • 2,466 views

How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.

How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.

Statistics

Views

Total Views
2,466
Views on SlideShare
2,122
Embed Views
344

Actions

Likes
12
Downloads
5
Comments
0

8 Embeds 344

https://twitter.com 180
http://www.scoop.it 152
http://tweetedtimes.com 3
http://inbound.org 3
http://kred.com 2
http://www.twylah.com 2
http://www.shareist.com 1
http://news.google.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Are they using “rel canonicals” (rel=“canonical”) or “meta robots no index follows” () appropriately?
  • Are they using “rel canonicals” (rel=“canonical”) or “meta robots no index follows” () appropriately?

Technical SEO (Pagination & Crawling) by Adam Audette Technical SEO (Pagination & Crawling) by Adam Audette Presentation Transcript

  • Righteous tech SEO, dudeMULTICHANNELATTRIBUTION @audette | SMX West
  • Some RKG Clients 2
  • Build a business case 3
  • What is this workworth? 4
  • # of pages impacted multiplied byAvg. conversion % 5
  • # of pages impacted multiplied by(or) Avg. revenue per page 6
  • # of pages impacted multiplied by(or) Avg. leads per visit 7
  • # of pages impacted multiplied by(or) Whatever! 8
  • 1. Product pages get 10% of dailySEO traffic or 10,000 visits.2. Avg. conversion rate of 3.8%3. Avg. order value is $72.00 9
  • We estimate a 20% lift in organictraffic to these pages. 10
  • 1. Product pages will get 2,000more daily visits2. 76 new daily conversions3. $5,472 new daily revenue 11
  • This change will create$164,160 in newmonthly revenue. 12
  • is pleased 13
  • Impact vs. reliability
  • Link building and social:high potential impact… 15
  • … and low dependability 16
  • Technical SEO: lowpotential impact… 17
  • … and high dependability 18
  • Technical SEO is Dependable High Impact, Lower Dependability Off-page ContentHigh Dependability, Lower Impact On-page 19
  • Some commonmistakes
  • #1: Inconsistent signals 21
  • Canonical tags not part of the internal link profilehttp://www.llbean.com/llb/shop/51909 ?page=double-l-chinos-natural-fit- hidden-comfort-plain-front
  • One key isconsistency
  • Self-referencing canonical tag points to non-canonicalhttp://www.llbean.com/llb/shop/32865 ?page=double-l-jeans-natural- fit&catalogId=18
  • Canonical signals Home Category Sub-cat Product Navigation & internal links, external backlinks, canonical tags, XML files all point to the same definitive URLs. 25
  • #2: Pagination 26
  • Self-referencing canonicaltags Annotations: • Pages 2-N annotated with rel prev, next pp. 2-N • pages 2-N self-referencing rel canonical
  • No self-referencing canonicalwith rel prev/next ~/pg3?src=nav1&se ssID=9 pp. 2-N Actual canonical: ~/pg3
  • Multiple versions of paginatedURLs
  • Multiple versions link rel=prev href=~/pg1&kpc=2&ra ndom4 pp. 2-N Actual pg 1: ~/pg1&kpc2
  • #3: Mishandling duplicates 31
  • Using robots.txtfor duplicates 32
  • 33
  • Mobile URLscompeting 34
  • 35
  • #4: Product variations 36
  • 37
  • 38
  • 39
  • 40
  • #5: Server Errors &Response Codes 41
  • 43
  • Every site has finite crawlresources Good pages crawled Good pages not crawled Dupes/overhead/junk 44
  • Fixing them leads… 45
  • … to improved crawling. 46
  • Some crawling tips: 47
  • 1. Fix server errors2. Speed rules!3. Google & Bing parameterhandling tools4. Monitor indexation accuratelywith XML sitemaps5. Still a fan of 304 not modified 48
  • Read these: http://www.slideshare.net/jcolman/w eb-performance-optimization-the- silver-bullet-of-seo-and-ux http://www.slideshare.net/jcolman/se o-site-speed-and-battlestar- galactica-searchfest-2012-11735155 49
  • (so much more) Faceted navigation International sites Ajax, HTML 5, javascript Site speed Mobile content … 50
  • Technical SEO topics:http://www.rimmkaufman.com/blog/author/audette/http://searchengineland.com/author/audette 51
  • Thank you! Adam Audette Twitter: @audette aaudette@rimmkaufman.com