Site Architecture Best Practices for Search Findability - Adam Audette
by Adam Audette
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The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus ...
The information architecture (IA) of a website is the most essential factor that influences search spidering and (indirectly) indexing and ranking. Above and beyond search findability (the focus here), proper IA is directly related to usability and conversion optimization.
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