SEO for Large Ecommerce Sites - Adam Audette's SMX West Presentation

SEO for Ecommerce
SMX West 2009
Adam Audette AudetteMedia, Inc

A little background...
2nd generation search marketer
President, Chief Geek of AudetteMedia, Inc
Head up SEO for Zappos
with Zappos since 2001
Also a senior SEO strategist for large int’l agency (who keeps me a secret)

Zappos Search
2008: Over $1,000,000,000 in sales
Robust paid search program
Innovative organic search program
‘ Top-down’ model
Increasingly important internally
~45% of traffic due to search

SEO for Ecommerce
Look for scale
Look to leverage what you have
Focus on the user experience
“ ... search engines follower users... ” -Bob Massa

And of course... SERP Domination! (relevant, user-centric domination)

Some Top Criteria
URLs
Internal linking
Content
Internal linking
Backlink acquisition
Internal linking

Fun Projects
Sometimes easier to get buy-in
Gets dev thinking less about SEO
(sometimes that’s a good thing)
Keeps the focus on providing value

Thank you! follow me on twitter: http://twitter.com/audette contact me: [email_address] www. audettemedia.com More cool stuff: www.audettemedia.com/blog

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SEO for Large Ecommerce Sites - Adam Audette's SMX West Presentation

by Adam Audette on Feb 19, 2009

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SEO for Large Ecommerce Sites - Adam Audette’s SMX West Presentation — Presentation Transcript