PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009

PageRank™ Sculpting Revisited Adam Audette SEO with Many Hats SMX East - October 2009

Nofollow Sculpting Always Sucked

Why did it always suck?
Lots of reasons
It was never standardized across engines, for one
it was all about Google
Did it ever even work?

Even Almighty Wikipedia is Confused

Ain’t No Standard! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml

Nope! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml

Circa early 2008

Tons of Sites Today w/ Sculpting!

Google: ur doin it wrong “ We changed that a year ago…” –Matt Cutts, June 2009

D’oh!

I’ll get you googlebot!!!

“ We changed that a year ago…”

An ecommerce perspective

Google’s Focus is Users

Quick Definition of Sculpting
Sculpting PageRank with nofollow is the "artificial” manipulation of internal link weight for the purposes of a ranking advantage.

What’s the Goal of Sculpting?
The goal of PageRank sculpting is to push more link weight to specific URLs, and to limit other URLs from receiving link weight.

Ecommerce SEO:
Instead of Sculpting…
Work the site architecture
Work the global and sub-navigations
Use your content
Use landing pages
Use related and recommended links

googlebot is a hungry little bugger!
So: redirect through a robots.txt forbidden page
And if we really need to hide a link

Ecommerce SEO:
Instead of Sculpting…
Work the site architecture
Work the global and sub-navigations
Use your content
Use landing pages
Use related and recommended links

Give Important URLs Prominence! In a nutshell…

With a Helping of Whitehat

Focusing on U$ers Pays! Cha-ching

Over $1bil in Online Sales! Without Focusing on Sculpting…

Good Advice: Focus on Users Not Engines
http://www.audettemedia.com/blog/make-sites-for-users-not-engines
8 Arguments Against PageRank Sculpting
http://www.audettemedia.com/blog/arguments-against-nofollow/
Rock your eyeballs

Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette

PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009

by Adam Audette on Dec 17, 2009

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PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009 — Presentation Transcript