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PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009
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PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009

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A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don't endorse. It's always sucked. Sort of like Nickelback.

A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don't endorse. It's always sucked. Sort of like Nickelback.

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  • 1. PageRank™ Sculpting Revisited Adam Audette SEO with Many Hats SMX East - October 2009
  • 2. Nofollow Sculpting Always Sucked
  • 3. Why did it always suck?
    • Lots of reasons
    • It was never standardized across engines, for one
      • it was all about Google
    • Did it ever even work?
  • 4. Even Almighty Wikipedia is Confused
  • 5. Ain’t No Standard! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
  • 6. Nope! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
  • 7.
  • 8. Circa early 2008
  • 9. Tons of Sites Today w/ Sculpting!
  • 10. Google: ur doin it wrong “ We changed that a year ago…” –Matt Cutts, June 2009
  • 11.
  • 12. D’oh!
  • 13. I’ll get you googlebot!!!
  • 14. “ We changed that a year ago…”
  • 15. An ecommerce perspective
  • 16. Google’s Focus is Users
  • 17. Quick Definition of Sculpting
    • Sculpting PageRank with nofollow is the "artificial” manipulation of internal link weight for the purposes of a ranking advantage.
  • 18. What’s the Goal of Sculpting?
    • The goal of PageRank sculpting is to push more link weight to specific URLs, and to limit other URLs from receiving link weight.
  • 19. Ecommerce SEO:
    • Instead of Sculpting…
      • Work the site architecture
      • Work the global and sub-navigations
      • Use your content
      • Use landing pages
      • Use related and recommended links
  • 20.
  • 21.
  • 22.
  • 23.
    • googlebot is a hungry little bugger!
    • So: redirect through a robots.txt forbidden page
    And if we really need to hide a link
  • 24. Ecommerce SEO:
    • Instead of Sculpting…
      • Work the site architecture
      • Work the global and sub-navigations
      • Use your content
      • Use landing pages
      • Use related and recommended links
  • 25. Give Important URLs Prominence! In a nutshell…
  • 26.
  • 27.
  • 28.
  • 29. With a Helping of Whitehat
  • 30. Focusing on U$ers Pays! Cha-ching
  • 31. Over $1bil in Online Sales! Without Focusing on Sculpting…
  • 32.
    • Good Advice: Focus on Users Not Engines
      • http://www.audettemedia.com/blog/make-sites-for-users-not-engines
    • 8 Arguments Against PageRank Sculpting
      • http://www.audettemedia.com/blog/arguments-against-nofollow/
    Rock your eyeballs
  • 33. Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette