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PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009
 

PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009

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A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don't endorse. It's always sucked. Sort of like Nickelback.

A presentation I did at SMX East in October of 2009, wherein I describe why PageRank sculpting with nofollow is a technique that I don't endorse. It's always sucked. Sort of like Nickelback.

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    PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009 PageRank Sculpting with Nofollow Revisited - Adam Audette, SMX East 2009 Presentation Transcript

    • PageRank™ Sculpting Revisited Adam Audette SEO with Many Hats SMX East - October 2009
    • Nofollow Sculpting Always Sucked
    • Why did it always suck?
      • Lots of reasons
      • It was never standardized across engines, for one
        • it was all about Google
      • Did it ever even work?
    • Even Almighty Wikipedia is Confused
    • Ain’t No Standard! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
    • Nope! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
    • Circa early 2008
    • Tons of Sites Today w/ Sculpting!
    • Google: ur doin it wrong “ We changed that a year ago…” –Matt Cutts, June 2009
    • D’oh!
    • I’ll get you googlebot!!!
    • “ We changed that a year ago…”
    • An ecommerce perspective
    • Google’s Focus is Users
    • Quick Definition of Sculpting
      • Sculpting PageRank with nofollow is the "artificial” manipulation of internal link weight for the purposes of a ranking advantage.
    • What’s the Goal of Sculpting?
      • The goal of PageRank sculpting is to push more link weight to specific URLs, and to limit other URLs from receiving link weight.
    • Ecommerce SEO:
      • Instead of Sculpting…
        • Work the site architecture
        • Work the global and sub-navigations
        • Use your content
        • Use landing pages
        • Use related and recommended links
      • googlebot is a hungry little bugger!
      • So: redirect through a robots.txt forbidden page
      And if we really need to hide a link
    • Ecommerce SEO:
      • Instead of Sculpting…
        • Work the site architecture
        • Work the global and sub-navigations
        • Use your content
        • Use landing pages
        • Use related and recommended links
    • Give Important URLs Prominence! In a nutshell…
    • With a Helping of Whitehat
    • Focusing on U$ers Pays! Cha-ching
    • Over $1bil in Online Sales! Without Focusing on Sculpting…
      • Good Advice: Focus on Users Not Engines
        • http://www.audettemedia.com/blog/make-sites-for-users-not-engines
      • 8 Arguments Against PageRank Sculpting
        • http://www.audettemedia.com/blog/arguments-against-nofollow/
      Rock your eyeballs
    • Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette