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Link Building in 2010 - SearchFest - Adam Audette
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Link Building in 2010 - SearchFest - Adam Audette

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Link building in 2001 was, "if you build it they will come." In 2010, it's "if you build it, no one will know or care." Presents strategies for building links in this new climate.

Link building in 2001 was, "if you build it they will come." In 2010, it's "if you build it, no one will know or care." Presents strategies for building links in this new climate.

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  • 1. Link Building in 2010 Adam Audette SearchFest – March 2010
  • 2. If you build it, they will come
  • 3. If you build it, they might not care
  • 4. Links reflect value
  • 5. Great content earns links
  • 6. Links don’t always reflect value
  • 7. Great content doesn’t guarantee links
  • 8. Sometimes links reflect $$$
  • 9. Myth of meritocracy
  • 10. Links are often about money
  • 11. Link building in 1999
  • 12. Link building in 2010
  • 13. Link building is a long, hard road
  • 14. Meanwhile, we’re doing stuff
  • 15. We want links fast
  • 16.
  • 17.
  • 18. We want links fast
  • 19. But fast can burn you
  • 20. Fact: links have been commodotized
  • 21. Fact: many are buying links
  • 22. Fact: valuable content doesn’t magically attract links
  • 23. Fact: action on paid links is not always equitable
  • 24.
  • 25. So where does that leave us?
  • 26.
  • 27. Links reflect value + promotional effort
  • 28. Paid links have lowered quality
  • 29. Natural links are a competitive advantage
  • 30. Social media crowdsourced link building
  • 31.
  • 32.
  • 33. Two things: think BIG think small
  • 34. Think in BIG scalable ways
  • 35. Think small and focused, too
  • 36. Build links by building valuable resources…
  • 37. … and promoting the hell out of them (smartly)
  • 38. Risk tolerance high?
  • 39. Risk tolerance low?
  • 40. Your link profile is a record.
  • 41. Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com