Link Building in 2010 - SearchFest - Adam Audette

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Link building in 2001 was, "if you build it they will come." In 2010, it's "if you build it, no one will know or care." Presents strategies for building links in this new climate.

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Link Building in 2010 - SearchFest - Adam Audette

  1. 1. Link Building in 2010 Adam Audette SearchFest – March 2010
  2. 2. If you build it, they will come
  3. 3. If you build it, they might not care
  4. 4. Links reflect value
  5. 5. Great content earns links
  6. 6. Links don’t always reflect value
  7. 7. Great content doesn’t guarantee links
  8. 8. Sometimes links reflect $$$
  9. 9. Myth of meritocracy
  10. 10. Links are often about money
  11. 11. Link building in 1999
  12. 12. Link building in 2010
  13. 13. Link building is a long, hard road
  14. 14. Meanwhile, we’re doing stuff
  15. 15. We want links fast
  16. 16.
  17. 17.
  18. 18. We want links fast
  19. 19. But fast can burn you
  20. 20. Fact: links have been commodotized
  21. 21. Fact: many are buying links
  22. 22. Fact: valuable content doesn’t magically attract links
  23. 23. Fact: action on paid links is not always equitable
  24. 24.
  25. 25. So where does that leave us?
  26. 26.
  27. 27. Links reflect value + promotional effort
  28. 28. Paid links have lowered quality
  29. 29. Natural links are a competitive advantage
  30. 30. Social media crowdsourced link building
  31. 31.
  32. 32.
  33. 33. Two things: think BIG think small
  34. 34. Think in BIG scalable ways
  35. 35. Think small and focused, too
  36. 36. Build links by building valuable resources…
  37. 37. … and promoting the hell out of them (smartly)
  38. 38. Risk tolerance high?
  39. 39. Risk tolerance low?
  40. 40. Your link profile is a record.
  41. 41. Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com

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