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How To Not FAIL At SEO - Adam Audette - BlueGlass LA
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How To Not FAIL At SEO - Adam Audette - BlueGlass LA

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My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

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How To Not FAIL At SEO - Adam Audette - BlueGlass LA How To Not FAIL At SEO - Adam Audette - BlueGlass LA Presentation Transcript

  • How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010
  • AudetteMedia: small, advanced SEO agency
  • How to not FAIL at SEO
  • If you build it, they will come
  • If you build it, they might not care
  • Influence, contribution, authority How do you create value?
  • Answering your users’ questions Solving their problems
  • Great content doesn’t guarantee traffic
  • Great content + great user experience + SEO DOES guarantee traffic
  • The content and user experience come first SEO leverages and supports that
  • Crap SEO thinks only of itself
  • Good SEO thinks about users and information architecture SEO IA
  • IA, UX, and SEO make $$
  • A rule to go by…
  • 1. First, make the best user experience 2. Then, leverage for maximum SEO
  • SEO should be an invisible layer beneath IA and UX
  • Good SEO is unseen
  • SEO Dos and Don’ts
  • The Don’ts
  • Don’t: bring SEO into the flow too early
  • Don’t: put SEO front and center on a site
  • Don’t: place restrictions on your SEO team
  • Don’t: listen to what (most) anyone says about SEO
  • The Dos
  • Do: give SEO teams their own dev resources
  • Do: build SEO into the business flow
  • Do: encourage and facilitate creativity
  • Do: allow your SEO team freedom to take risks
  • How not to FAIL at SEO?
  • SEO should fail quickly to succeed
  • 4 Takeaways
  • 1. Good SEO integrates with the business
  • Beware of “reactive” SEO
  • 2. Good SEO stays hidden behind the best user experience its success hinges on it
  • 3. Good SEO is patient
  • SEO is a long road. Invest in long term.
  • 4. Good SEO accepts risk and encourages failure
  • Push your teams to take risks
  • Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com