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How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010
AudetteMedia: small, advanced SEO agency
How to not FAIL at SEO
If you build it, they will come
If you build it, they might not care
Influence, contribution, authority How do you create value?
Answering your users’ questions Solving their problems
Great content doesn’t guarantee traffic
Great content + great user experience + SEO DOES guarantee traffic
The content and user experience come first SEO leverages and supports that
Crap SEO thinks only of itself
Good SEO thinks about users and information architecture SEO IA
IA, UX, and SEO make $$
A rule to go by…
1. First, make the best user experience 2. Then, leverage for maximum SEO
SEO should be an invisible layer beneath IA and UX
Good SEO is unseen
SEO Dos and Don’ts
The Don’ts
Don’t: bring  SEO into the flow too early
Don’t: put SEO front and center on a site
Don’t: place restrictions on your SEO team
Don’t: listen to what (most) anyone says about SEO
The Dos
Do: give SEO teams their own dev resources
Do: build SEO into the business flow
Do: encourage and facilitate creativity
Do: allow your SEO team freedom to take risks
How not to FAIL at SEO?
SEO should fail quickly to succeed
4 Takeaways
1. Good SEO integrates with the business
Beware of “reactive” SEO
2. Good SEO stays hidden behind the best user experience its success hinges on it
3. Good SEO is patient
SEO is a long road. Invest in long term.
4. Good SEO accepts risk and encourages failure
Push your teams to take risks
Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com
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How To Not FAIL At SEO - Adam Audette - BlueGlass LA

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My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

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Transcript of "How To Not FAIL At SEO - Adam Audette - BlueGlass LA"

  1. 1. How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010
  2. 2. AudetteMedia: small, advanced SEO agency
  3. 3.
  4. 4.
  5. 5. How to not FAIL at SEO
  6. 6. If you build it, they will come
  7. 7. If you build it, they might not care
  8. 8. Influence, contribution, authority How do you create value?
  9. 9. Answering your users’ questions Solving their problems
  10. 10. Great content doesn’t guarantee traffic
  11. 11. Great content + great user experience + SEO DOES guarantee traffic
  12. 12. The content and user experience come first SEO leverages and supports that
  13. 13. Crap SEO thinks only of itself
  14. 14. Good SEO thinks about users and information architecture SEO IA
  15. 15.
  16. 16. IA, UX, and SEO make $$
  17. 17. A rule to go by…
  18. 18. 1. First, make the best user experience 2. Then, leverage for maximum SEO
  19. 19. SEO should be an invisible layer beneath IA and UX
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. Good SEO is unseen
  25. 25. SEO Dos and Don’ts
  26. 26. The Don’ts
  27. 27. Don’t: bring SEO into the flow too early
  28. 28. Don’t: put SEO front and center on a site
  29. 29. Don’t: place restrictions on your SEO team
  30. 30. Don’t: listen to what (most) anyone says about SEO
  31. 31. The Dos
  32. 32. Do: give SEO teams their own dev resources
  33. 33. Do: build SEO into the business flow
  34. 34. Do: encourage and facilitate creativity
  35. 35. Do: allow your SEO team freedom to take risks
  36. 36. How not to FAIL at SEO?
  37. 37. SEO should fail quickly to succeed
  38. 38.
  39. 39. 4 Takeaways
  40. 40. 1. Good SEO integrates with the business
  41. 41. Beware of “reactive” SEO
  42. 42. 2. Good SEO stays hidden behind the best user experience its success hinges on it
  43. 43. 3. Good SEO is patient
  44. 44. SEO is a long road. Invest in long term.
  45. 45. 4. Good SEO accepts risk and encourages failure
  46. 46. Push your teams to take risks
  47. 47.
  48. 48.
  49. 49.
  50. 50. Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com

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