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How To Not FAIL At SEO - Adam Audette - BlueGlass LA
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How To Not FAIL At SEO - Adam Audette - BlueGlass LA

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My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

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How To Not FAIL At SEO - Adam Audette - BlueGlass LA Presentation Transcript

  • 1. How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010
  • 2. AudetteMedia: small, advanced SEO agency
  • 3.
  • 4.
  • 5. How to not FAIL at SEO
  • 6. If you build it, they will come
  • 7. If you build it, they might not care
  • 8. Influence, contribution, authority How do you create value?
  • 9. Answering your users’ questions Solving their problems
  • 10. Great content doesn’t guarantee traffic
  • 11. Great content + great user experience + SEO DOES guarantee traffic
  • 12. The content and user experience come first SEO leverages and supports that
  • 13. Crap SEO thinks only of itself
  • 14. Good SEO thinks about users and information architecture SEO IA
  • 15.
  • 16. IA, UX, and SEO make $$
  • 17. A rule to go by…
  • 18. 1. First, make the best user experience 2. Then, leverage for maximum SEO
  • 19. SEO should be an invisible layer beneath IA and UX
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Good SEO is unseen
  • 25. SEO Dos and Don’ts
  • 26. The Don’ts
  • 27. Don’t: bring SEO into the flow too early
  • 28. Don’t: put SEO front and center on a site
  • 29. Don’t: place restrictions on your SEO team
  • 30. Don’t: listen to what (most) anyone says about SEO
  • 31. The Dos
  • 32. Do: give SEO teams their own dev resources
  • 33. Do: build SEO into the business flow
  • 34. Do: encourage and facilitate creativity
  • 35. Do: allow your SEO team freedom to take risks
  • 36. How not to FAIL at SEO?
  • 37. SEO should fail quickly to succeed
  • 38.
  • 39. 4 Takeaways
  • 40. 1. Good SEO integrates with the business
  • 41. Beware of “reactive” SEO
  • 42. 2. Good SEO stays hidden behind the best user experience its success hinges on it
  • 43. 3. Good SEO is patient
  • 44. SEO is a long road. Invest in long term.
  • 45. 4. Good SEO accepts risk and encourages failure
  • 46. Push your teams to take risks
  • 47.
  • 48.
  • 49.
  • 50. Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com