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How To Not FAIL At SEO - Adam Audette - BlueGlass LA
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How To Not FAIL At SEO - Adam Audette - BlueGlass LA

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My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

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    How To Not FAIL At SEO - Adam Audette - BlueGlass LA How To Not FAIL At SEO - Adam Audette - BlueGlass LA Presentation Transcript

    • How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010
    • AudetteMedia: small, advanced SEO agency
    • How to not FAIL at SEO
    • If you build it, they will come
    • If you build it, they might not care
    • Influence, contribution, authority How do you create value?
    • Answering your users’ questions Solving their problems
    • Great content doesn’t guarantee traffic
    • Great content + great user experience + SEO DOES guarantee traffic
    • The content and user experience come first SEO leverages and supports that
    • Crap SEO thinks only of itself
    • Good SEO thinks about users and information architecture SEO IA
    • IA, UX, and SEO make $$
    • A rule to go by…
    • 1. First, make the best user experience 2. Then, leverage for maximum SEO
    • SEO should be an invisible layer beneath IA and UX
    • Good SEO is unseen
    • SEO Dos and Don’ts
    • The Don’ts
    • Don’t: bring SEO into the flow too early
    • Don’t: put SEO front and center on a site
    • Don’t: place restrictions on your SEO team
    • Don’t: listen to what (most) anyone says about SEO
    • The Dos
    • Do: give SEO teams their own dev resources
    • Do: build SEO into the business flow
    • Do: encourage and facilitate creativity
    • Do: allow your SEO team freedom to take risks
    • How not to FAIL at SEO?
    • SEO should fail quickly to succeed
    • 4 Takeaways
    • 1. Good SEO integrates with the business
    • Beware of “reactive” SEO
    • 2. Good SEO stays hidden behind the best user experience its success hinges on it
    • 3. Good SEO is patient
    • SEO is a long road. Invest in long term.
    • 4. Good SEO accepts risk and encourages failure
    • Push your teams to take risks
    • Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com