How To Not FAIL At SEO - Adam Audette - BlueGlass LA

How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010

AudetteMedia: small, advanced SEO agency

How to not FAIL at SEO

If you build it, they will come

If you build it, they might not care

Influence, contribution, authority How do you create value?

Answering your users’ questions Solving their problems

Great content doesn’t guarantee traffic

Great content + great user experience + SEO DOES guarantee traffic

The content and user experience come first SEO leverages and supports that

Crap SEO thinks only of itself

Good SEO thinks about users and information architecture SEO IA

IA, UX, and SEO make $$

A rule to go by…

1. First, make the best user experience 2. Then, leverage for maximum SEO

SEO should be an invisible layer beneath IA and UX

Good SEO is unseen

SEO Dos and Don’ts

The Don’ts

Don’t: bring SEO into the flow too early

Don’t: put SEO front and center on a site

Don’t: place restrictions on your SEO team

Don’t: listen to what (most) anyone says about SEO

The Dos

Do: give SEO teams their own dev resources

Do: build SEO into the business flow

Do: encourage and facilitate creativity

Do: allow your SEO team freedom to take risks

How not to FAIL at SEO?

SEO should fail quickly to succeed

4 Takeaways

1. Good SEO integrates with the business

Beware of “reactive” SEO

2. Good SEO stays hidden behind the best user experience its success hinges on it

3. Good SEO is patient

SEO is a long road. Invest in long term.

4. Good SEO accepts risk and encourages failure

Push your teams to take risks

Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com

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How To Not FAIL At SEO - Adam Audette - BlueGlass LA

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