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Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette
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Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette

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SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site's information architecture.

SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site's information architecture.

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  • 1.
    • 8 Arguments Against Sculpting PageRank™ with Nofollow
    Adam Audette SMX Advanced 2008
  • 2. Arguments Against Sculpting PageRank™ with Nofollow
    • 1. More Control?
    (we don’t know enough)
  • 3.
    • No idea how much PR we have on the domain
    • No idea how much PR we have on a single page
    • No idea how much our PR fluctuates
    Arguments Against Sculpting PageRank™ with Nofollow
    • No idea how much a link is “worth” in PR
    It’s very imprecise
  • 4. If Meatwad were an SEO and that stick were PageRank™
  • 5.
    • 2. It’s a Distraction
    (it can mask other issues) Arguments Against Sculpting PageRank™ with Nofollow
  • 6.  
  • 7.
    • 3. Management Headaches
    Arguments Against Sculpting PageRank™ with Nofollow what rules are in place? what department(s) are in charge? how are strategies preserved?
  • 8. Arguments Against Sculpting PageRank™ with Nofollow
  • 9.
    • 4. It’s a Band-Aid™
    Arguments Against Sculpting PageRank™ with Nofollow never a replacement for good IA
  • 10.
    • 5. Where’s the User?
    Arguments Against Sculpting PageRank™ with Nofollow lots of PR to float mediocre pages? more power to high authority domains?
  • 11.
    • 6. Open to Abuse
    Arguments Against Sculpting PageRank™ with Nofollow automated filtering based on “aggressively nofollowed internal link profiles”
  • 12. Arguments Against Sculpting PageRank™ with Nofollow “ ...the mechanism is completely general.” - Matt Cutts http://www.mattcutts.com/blog/quick-comment-on-nofollow/
  • 13. Arguments Against Sculpting PageRank™ with Nofollow What’s right for your users. What’s right for search engines. The Balance of Advanced SEO
  • 14. Arguments Against Sculpting PageRank™ with Nofollow 7. Too Focused on Search Engines
  • 15. Arguments Against Sculpting PageRank™ with Nofollow “ Would I do this if search engines didn’t exist?” “ Does this help my users?” (Google Webmaster Guidelines)
  • 16. Arguments Against Sculpting PageRank™ with Nofollow “ ...the goal is always the same: improve the user experience. This is not the main goal, it is the only goal.” - Udi Manber, VP Engineering, Search Quality, Google
  • 17. Arguments Against Sculpting PageRank™ with Nofollow It’s all about Google Targets PageRank™ (and too focused on Google)
  • 18.
    • 8. There’s No Standard
    Arguments Against Sculpting PageRank™ with Nofollow “ I don’t endorse this page.” - original definition
  • 19. Arguments Against Sculpting PageRank™ with Nofollow “ ...everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
  • 20. Arguments Against Sculpting PageRank™ with Nofollow http://en.wikipedia.org/wiki/Nofollow
  • 21. Arguments Against Sculpting PageRank™ with Nofollow 1. blog comment spam (don’t pass reputation, don’t endorse) 2. paid links (don’t use for ranking) 3. internal PR control (control PR internally) 4. ? The Evolution of Nofollow It’s a moving target.
  • 22. Thank you! follow me on twitter : http://twitter.com/audette contact me: [email_address] www. audettemedia.com Continue the debate: www.audettemedia.com/nofollow