<ul><li>8 Arguments Against Sculpting PageRank™ with Nofollow </li></ul>Adam Audette SMX Advanced 2008
Arguments Against Sculpting PageRank™ with Nofollow <ul><li>1. More Control? </li></ul>(we don’t know enough)
<ul><li>No idea how much PR we have on the domain </li></ul><ul><li>No idea how much PR we have on a single page </li></ul...
If Meatwad were an SEO and that stick were PageRank™
<ul><li>2. It’s a Distraction </li></ul>(it can mask other issues) Arguments Against Sculpting PageRank™ with Nofollow
 
<ul><li>3. Management Headaches </li></ul>Arguments Against Sculpting PageRank™ with Nofollow what rules are in place? wha...
Arguments Against Sculpting PageRank™ with Nofollow
<ul><li>4. It’s a Band-Aid™ </li></ul>Arguments Against Sculpting PageRank™ with Nofollow never a replacement for good IA
<ul><li>5. Where’s the User? </li></ul>Arguments Against Sculpting PageRank™ with Nofollow lots of PR to float mediocre pa...
<ul><li>6. Open to Abuse </li></ul>Arguments Against Sculpting PageRank™ with Nofollow automated filtering based on “aggre...
Arguments Against Sculpting PageRank™ with Nofollow “ ...the mechanism is completely general.”  - Matt Cutts http://www.ma...
Arguments Against Sculpting PageRank™ with Nofollow What’s right for your users. What’s right for search engines. The Bala...
Arguments Against Sculpting PageRank™ with Nofollow 7. Too Focused on Search Engines
Arguments Against Sculpting PageRank™ with Nofollow “ Would I do this if search engines didn’t exist?” “ Does this help my...
Arguments Against Sculpting PageRank™ with Nofollow “ ...the goal is always the same: improve the user experience. This is...
Arguments Against Sculpting PageRank™ with Nofollow It’s all about Google Targets PageRank™ (and too focused on Google)
<ul><li>8. There’s No Standard </li></ul>Arguments Against Sculpting PageRank™ with Nofollow “ I don’t endorse this page.”...
Arguments Against Sculpting PageRank™ with Nofollow “ ...everybody gets to choose how they want to handle different tags.”...
Arguments Against Sculpting PageRank™ with Nofollow http://en.wikipedia.org/wiki/Nofollow
Arguments Against Sculpting PageRank™ with Nofollow 1. blog comment spam (don’t pass reputation, don’t endorse) 2. paid li...
Thank you! follow me on twitter : http://twitter.com/audette contact me: [email_address] www. audettemedia.com Continue th...
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Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette

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SMX Advanced presentation outlining the arguments against using nofollow to sculpt internal PageRank on a site's information architecture.

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Arguments Against Using Nofollow for PageRank Sculpting - Adam Audette

  1. 1. <ul><li>8 Arguments Against Sculpting PageRank™ with Nofollow </li></ul>Adam Audette SMX Advanced 2008
  2. 2. Arguments Against Sculpting PageRank™ with Nofollow <ul><li>1. More Control? </li></ul>(we don’t know enough)
  3. 3. <ul><li>No idea how much PR we have on the domain </li></ul><ul><li>No idea how much PR we have on a single page </li></ul><ul><li>No idea how much our PR fluctuates </li></ul>Arguments Against Sculpting PageRank™ with Nofollow <ul><li>No idea how much a link is “worth” in PR </li></ul>It’s very imprecise
  4. 4. If Meatwad were an SEO and that stick were PageRank™
  5. 5. <ul><li>2. It’s a Distraction </li></ul>(it can mask other issues) Arguments Against Sculpting PageRank™ with Nofollow
  6. 7. <ul><li>3. Management Headaches </li></ul>Arguments Against Sculpting PageRank™ with Nofollow what rules are in place? what department(s) are in charge? how are strategies preserved?
  7. 8. Arguments Against Sculpting PageRank™ with Nofollow
  8. 9. <ul><li>4. It’s a Band-Aid™ </li></ul>Arguments Against Sculpting PageRank™ with Nofollow never a replacement for good IA
  9. 10. <ul><li>5. Where’s the User? </li></ul>Arguments Against Sculpting PageRank™ with Nofollow lots of PR to float mediocre pages? more power to high authority domains?
  10. 11. <ul><li>6. Open to Abuse </li></ul>Arguments Against Sculpting PageRank™ with Nofollow automated filtering based on “aggressively nofollowed internal link profiles”
  11. 12. Arguments Against Sculpting PageRank™ with Nofollow “ ...the mechanism is completely general.” - Matt Cutts http://www.mattcutts.com/blog/quick-comment-on-nofollow/
  12. 13. Arguments Against Sculpting PageRank™ with Nofollow What’s right for your users. What’s right for search engines. The Balance of Advanced SEO
  13. 14. Arguments Against Sculpting PageRank™ with Nofollow 7. Too Focused on Search Engines
  14. 15. Arguments Against Sculpting PageRank™ with Nofollow “ Would I do this if search engines didn’t exist?” “ Does this help my users?” (Google Webmaster Guidelines)
  15. 16. Arguments Against Sculpting PageRank™ with Nofollow “ ...the goal is always the same: improve the user experience. This is not the main goal, it is the only goal.” - Udi Manber, VP Engineering, Search Quality, Google
  16. 17. Arguments Against Sculpting PageRank™ with Nofollow It’s all about Google Targets PageRank™ (and too focused on Google)
  17. 18. <ul><li>8. There’s No Standard </li></ul>Arguments Against Sculpting PageRank™ with Nofollow “ I don’t endorse this page.” - original definition
  18. 19. Arguments Against Sculpting PageRank™ with Nofollow “ ...everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml
  19. 20. Arguments Against Sculpting PageRank™ with Nofollow http://en.wikipedia.org/wiki/Nofollow
  20. 21. Arguments Against Sculpting PageRank™ with Nofollow 1. blog comment spam (don’t pass reputation, don’t endorse) 2. paid links (don’t use for ranking) 3. internal PR control (control PR internally) 4. ? The Evolution of Nofollow It’s a moving target.
  21. 22. Thank you! follow me on twitter : http://twitter.com/audette contact me: [email_address] www. audettemedia.com Continue the debate: www.audettemedia.com/nofollow

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