Email MarketingEmail blasting, drip marketing, auto responders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.Landing Page/Form CreationBuild landing pages and forms with intuitive drag-and-drop builders. Integrate them with your existing web site for lead generation.CRM IntegrationNative integrations withsalesforce.com, NetSuite, andSugarCRM. Other CRM systems can be integrated via Pardot's web services API.Reporting & AnalyticsDetermine which marketing assets are converting the most visitors into prospects and allocate marketing spend accordingly.AutomationTake the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.Lead ScoringAutomatically score and grade your prospects and follow up with only those meeting your ideal customer profile.Sales Team AlertsAutomatically notify your sales teams of significant prospect and visitor activity.ConnectorsLink to other business applications such as Google AdWords, Google Analytics, Social Profiling, Twilio, and LinkedIn.
Lead Nurturing 101: Pardot Marketing Automation for NetSuite
Lead Nurturing 101 for NetSuiteFeaturing: Pardot Marketing Automation
Why Lead Nurturing? (reason #1)• 80% of inbound leads are not ready for a sales call * Source: Forrester Research
Why Lead Nurturing? (reason #2)• SEO gets people to your website… then what?
Why Lead Nurturing? (reason #3)• 71% of B2B marketers are doing MORE content marketing than a year ago (only 2% are doing LESS)* Source: B2B Technology Marketing Community (LinkedIn Group)
Lead Nurturing Process1 ATTRACT 2 ENGAGE 3 NURTURE 4 CONVERT Attract visitors to Capture their attention, Keep their attention, Provide better leads your website get them to Opt-in become their “go-to” to Sales, help them when ready to buy prioritize their time • SEO • Video • Segment by persona • More sales-ready leads • Social Media • Whitepapers • Segment by interest • Prioritize by lead score • PPC • eBooks • Drip marketing • Website activity history • QR codes • Webinars • Personalized messages • Real-time visitor alerts • Blog • Blog • Add value, educate • Integrate with CRM • Email • Forums • Build your brand • Measure ROI • Advertising • Polls • Become their “go-to”
Lead Nurturing Funnel Web Visitors ENGAGE with LANDING PAGES & CONTENT All you need is their name and email address AUTOMATE DRIP MARKETING PROGRAMS 5 touches, 10 touches, 20 touches… you decide CONVERT TO SALES-READY LEADS Lead scoring and real-time sales alerts
Pardot Summary / Q&A Landing Pages Progressive Profiling Behavior Tracking Persona Segmentation Lead Nurturing / Email Lead Scoring Real-Time Visitor Alerts ROI Reporting List Development / Mgmt Integration with CRM
Key Benefits of Pardot Marketing Automation• For Marketing: o Automate. Automate. Automate. o Target better messages o Improve lead quality and volume• For Sales: o Focus on the best, most engaged, leads o Ask better questions based on visitor interests o Real-time notifications (strike while the iron is hot)• For Management: o Improve opportunity close rate % o Increase revenue/profit with same # of employees o Brand equity