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This presentation talks about 3 major reasons why there is a huge trend toward Marketing Automation and Lead Nurturing in general. ...

This presentation talks about 3 major reasons why there is a huge trend toward Marketing Automation and Lead Nurturing in general.

We discuss the 4 basic steps of digital marketing automation: 1) Attract, 2) Engage, 3) Nurture, and 4) Convert.

We also discuss Pardot Prospect Insight, which is a Marketing Automation platform that is tightly integrated with NetSuite, SalesForce.com, Microsoft Dynamics CRM, and SugarCRM.

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• Technology

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sugarcrm email marketing drip marketing marketing automation salesforce salesforce.com lead nurturing netsuite pardot microsoft dynamics crm

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