Power Marketing Summit

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Selling a new product or service, doesn't have to be a headache.
Search for a way to position your product at the top of its own ladder. Here are some useful ideas.

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Power Marketing Summit

  1. 1. Power Marketing Summit AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  2. 2. 1. AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  3. 3. The right words AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  4. 4. 2. Sex Leisure Love Security Health Peace of mind Comfort Excitement Prestige Growth AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  5. 5. Secrets of Creative Brilliance AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  6. 6. 3. “I can generally write better than anyone who writes faster… …and faster than anyone who writes better.” (Gary Bencivenga) “Genius is the art of taking pains.” (Claude C. Hopkins) Succes Product Benefits Prospect Mindset Fearlessness + Time Creativity “100 percent of all success is 50 percent preparation”: 1. What’s your real Product? 2. Who’s your best Prospect? 3. Who’s Your best Messenger? 4. What’s your best Focus? 5. What’s Your best Approach Strategy? AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  7. 7. 4. 99,99% Of all purchases are made to address an emotional need! AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  8. 8. 5. If you’re not nr. 1, you have 4 choices: Accept inferior sales Attempt to reposition yourself as nr. 1. Attempt to reposition your top competitor as inferior. Create your own ladder. AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  9. 9. How to turn an Ordinary Product into a Superstart AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  10. 10. 6. Project Page Identify every benefit your product delivers SALE Identify every positive emotion those benefits address Identify every negative issue your product resolves NEW HIT Add premiums to meet major needs not met by your product itself HIT Identify every negative emotion your product resolves BEST Search for a way to position your product at the top of its own ladder NEW AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  11. 11. Know your best prospect AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  12. 12. 7. About Them Geographics Demographics Psychographics Niches inside niches AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  13. 13. What’s the best Approach Strategy? AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  14. 14. 8. Approach Strategy USP Ad Advertorial Personal Letter Mongrel AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  15. 15. How to create a Killer Lead AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  16. 16. 9. Step Line STEP 1 Your lead STEP 4 Impulse STEP 2 Thought STEP 5 Reality check STEP 3 Emotion STEP 6 Action AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  17. 17. Create Opportunities to Sell AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  18. 18. 10. Like this STEP 1 Thank you Letters STEP 2 Billing Inserts STEP 3 Ezines STEP 4 Topical Flash Alerts STEP 5 Special Event Mail STEP 6 Holiday Mailings AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  19. 19. Never give a prospect a problem she doesn’t already know she has AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
  20. 20. Let’s get in Touch! www.audaciousleap.com office@audaciousleap.com @audaciousleap fb.com/audaciousleap AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM

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