How to make your foreign brand relevant in China - a New Zealand perspective

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Brands must stay authentic and honest to their roots, but they also need to be relevant and easily-accessible in overseas markets.

Using New Zealand and China as an example, we look at some conflicts that can be turned into great stories and brand attributes.

You can read more thinking like this on our blog:

http://syengage.com/how-to-make-your-brand-relevant-in-china/

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How to make your foreign brand relevant in China - a New Zealand perspective

  1. 1. Brands on social media are expressed continuously, not just spoken once New Zealand-ness ● ● ● ● Individualistic Egalitarian Wild (but friendly) Unique and niche Chinese Characteristics ● ● ● ● Collective Prestigious Cute Bigger is better? How to create an authentic value proposition that is relevant to your audience? Know Thyself Know Thy Customer The 21st century Chinese consumer is a marketer. Their brand is themselves. Whether you are honey, milk powder or jewelry, you are an accessory. Do you make your "marketer" look good?

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