Connecting Commnities - online tools for networking for community groups

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A presentation to the NZ Association of Community Access Broadcasters. A bit of a return to my roots as my career began in niche broadcasting at NZ's Christian radio network, which is where I began to …

A presentation to the NZ Association of Community Access Broadcasters. A bit of a return to my roots as my career began in niche broadcasting at NZ's Christian radio network, which is where I began to learn about virtual communities. Hence the first message - it's not about technology, it is about communities.

This presentation outlines some of the many, many tools available, mostly for free.

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Transcript

  • 1. Connecting Communities Online Tools for Networking Association of Community Access Broadcasters National Conference 2009 Simon Young Social media explorer iJump Ltd
  • 2. It’s not about technology Photo: http://www.flickr.com/photos/avoiretc/3441244946/
  • 3. It is about communities Photo: http://www.flickr.com/photos/cowbite/3518838283/in/photostream
  • 4. Some of the options • Facebook • Ning • Google Sites • Wetpaint • SocialText
  • 5. Facebook Groups Pros Cons • Everyone’s there • Some people don’t want to be on • Great functions Facebook (Events, Forums, Photos, etc) • Pull, not push
  • 6. Facebook Pages Pros Cons • Updates show up • Some people don’t in fans’ news feeds want to be on • Insights & stats Facebook
  • 7. Ning Networks Pros Cons • Standalone - • Doesn’t connect someone only with Facebook or needs an email other social media address to join accounts - have to set up a separate • Fully featured: account Forums, blogs, profiles, videos, photos, etc
  • 8. Google Sites Cons Pros • Every user needs a • Edit pages together Google account • Relatively user- • No personal profiles friendly
  • 9. sites.google.com
  • 10. Wetpaint Other options include Wikia, Wikispaces Pros Cons • Super easy to use • Designed to be public • Can use other social network IDs to sign in
  • 11. SocialText Other options include Wikia, Wikispaces, Wetpaint Pros Cons • Heavy duty • Costs money for collaboration tool groups of more than 50 people • Includes desktop app
  • 12. Choices • Private or public? • Open or Exclusive? • Mostly two-way, or mostly one-way?
  • 13. Steps to adoption • Who’s responsibility is it? • There is no perfect solution • Part of the job is training people how to use the tools
  • 14. Summary • Facebook - groups and pages • Ning - standalone social network • Google Sites - collaborate on content • Wetpaint - easy-to-use wiki • SocialText - heavy-duty collaboration
  • 15. Thank you • iJump’s updates: ijump.co.nz/subscribe • On Twitter: twitter.com/ijump • By email: simon@ijump.co.nz