One API, Multiple Platforms

Slide 1: It’s all you! One API, Multiple Platforms CONFIDENTIAL: Do not copy. Do not distribute

Slide 2: RockYou is the leader in viral applications Double Digit penetration across leading  social networks (MySpace, Facebook, Bebo..) 43 Million Uniques  430 Million Pageviews  150+Million widget views a day  450k widgets created a day  It’s all you!

Slide 3: Facebook Applications Users Engagement/Day X Me 9MM 1MM Super Wall 10MM 1.1MM Likeness 9MM 700k Zombies 3.7MM 220k Vampires 3.5MM 300k Emote 1.6MM 33K And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets It’s all you!

Slide 4: RockYou! Widgets RockYou Games Slideshow VoiceMail FunNotes PhotoFX Corkboard GlitterText Razz Player Countdown Gizmoz Horoscopes It’s all you!

Slide 5: Agenda Social Platform API  MySpace  Facebook  Differences  Conclusion  It’s all you!

Slide 6: Social Platform API Distribution Publishing Tracking Distribution Large throughput of users  Drives ability to launch new widgets / applications – MySpace  Facebook  Viral Channels  It’s all you!

Slide 7: Widgets Tracking Publishing Tracking Distribution Ability to measure statistics  Measure growth – Tune campaigns – Grow a business – It’s all you!

Slide 8: Widgets Business Business Tracking Distribution Rules to operate  Judge Risks – Grow Monetization Strategies – Breed Innovation – It’s all you!

Slide 9: MySpace Distribution  – 130 Million Users – 500k a Day Viral Channels  – In Profile – Bulletins* It’s all you!

Slide 10: MySpace Tracking  In House – Clearspring – Comscore – Google Analytics – Blackbox  Tie to individual user – Uniques – It’s all you!

Slide 11: MySpace Business  Unclear Rules – Hard to Judge Risks – Can only monetize On-Site – Hard to Collaborate – It’s all you!

Slide 12: MySpace Launch 500,000 450,000 400,000 Total Creations 350,000 1 Million in 3 Months 300,000 250,000 200,000 150,000 100,000 50,000 0 12/1/2005 12/8/2005 11/17/200511/24/2005 12/15/2005 It’s all you!

Slide 13: Bebo and Friendster Launches Bebo Visits It’s all you!

Slide 14: Facebook Distribution  40 Million Users – 3% Growth a Week – Viral Channels  Full API – Invites – Profile – News Feed – It’s all you!

Slide 15: Facebook Tracking  In House – Google Analytics – Full Statistics Page – Black Box  News Feed – In Profile (Engagement?) – It’s all you!

Slide 16: Facebook Business  Clear Rules – Monetization boundaries clear – Allows a clear business to be built – Easier to Collaborate – It’s all you!

Slide 17: “the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings Increasing Traffic on RockYou F8 Platform Launched It’s all you!

Slide 18: Growing apps virally 1,000,000 800,000 600,000 400,000 Creations 200,000 0 Without API With API (MySpace, Bebo, (Facebook) Friendster, Hi5) Networks with API access to friends give you 7x more distribution It’s all you!

Slide 19: Ad Network 3rd party ad networks on Facebook can  radically accelerate Facebook application adoption From RockYou’s experience, advertisers can  generate between 100 – 10,000 installs a day It’s all you!

Slide 20: Adoption is hard Only 1% of all apps hit 1M users It’s all you!

Slide 21: Music Videos (Yahoo!) It’s all you!

Slide 22: Music Videos (Yahoo! and RockYou) 1. Viral tuning 2. Integration with major apps 1. Promotion on RockYou Ad Network It’s all you!

Slide 23: Complete Cycle: Yahoo! Music Design: Monday 7/23 Implementation: 7/23-7/29 Deployed: Monday 7/30 Advertising: Tuesday 7/31 100K users Growth: 4 weeks 1M Users It’s all you!

Slide 24: Conclusion Clear Business Boundaries  Basic Business Incentives  Access to Viral Channels / Distribution  Tracking in Channels that are shared  It’s all you!