Business of APIs - Introduction

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Oren Michels of Mashery opened "The Business of APIs" conference with this presentation on October 15, 2007.

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Business of APIs - Introduction

  1. 1. OREN lVli. CI-IELS CEO
  2. 2. API APPLICATION PROGRAMMING INTERFACE MASHERY
  3. 3. ‘”Bi7.l)cV 2.0’, I Call it. ” - Cate rimit ‘Fa CL’? -’F(.71Ililldfl€'l’ 0 lit’ W HASHERY
  4. 4. H "V "' '0-LS r ; ‘acs RI‘ r' — ‘ C T Cm" I < C + ‘H"If, ,‘aa. r.'l~‘r¢ln5trL11'! nIr, 0 _u _, “__T v_, "H I‘| K *('1rh(r| r l‘«l II A'I '. —.t mt I717 'm- I ‘Jr-. 'I"' *--~rrtn >‘‘. rmrl‘ ~ rtt I‘-Itnrz t-. »—. lr ‘- "’ ”‘ “ “ L: t:II -32:7 I 7'‘’“9'' r" Ru“ C9,: -I-: Emmi t- 1:“ P0~e‘ud. >;'g'_1I§; '_; ;ar'1Q99;| '_g Ids: -9 $l43' -NFW ” City‘ Lrw no i 3 T Drier Vnsnr wot-w : I <1, -. n«_. _=_1I, _.kI"3"' Shin tv I . "tr TTTTTTTT TMT V: ‘II ‘ wot: , _ , 2». 4 . ~. u ( , _g ‘ _' T’ p____, ll__’T'TTT ‘ ’ TT. “TJJT ac _: TT: t,: T.~IoA. r corn. r-uut , ‘_TTD: _x_: E__T_ f ""‘ “ "‘ I’ I‘ I “ . . . -1 - 4Ic. J.. zztr-I Elzlv T “U I, “ . ,‘. >N‘_, < , .v .5 '5 ' um_a4mu Q) Q) I M . m tbsp-. .mt; ' ‘ I k _ . -s. -. - ~ ,3-~-I. .: 9 E . ,I— ; : £17’: mt i= .t. -.-rr, «t- , ’.TE'. ' T 'T‘_' ‘Wm. -I. ‘,, .-“L l"‘1w up r. II. '. TI 1 -——"" L? -' ‘ . N,: _ . _ A mt. -t: om ‘N113 34.1.». . . 'tr '. n-. /t'- """"‘V' J‘ I , : . ‘ P 'T _T ITT ‘I ‘ IV, ft? !-'. 2M ' -— Rron r-rt . .I_Q2'£_‘EAr_<1'. l5.r. ' / A . {MW C‘ C n$; m . . '”"*"‘+mm: rr : _‘Ll'_l_. ;'}| -~-tip ,1”, ., .,. ,-. ,T T . u.. ..t. rJ1t. h.. r.2t. .-. .. , I » -L , mo: aw --» » ~ ~ -' - Divan! ‘ are C "y: |m‘: ¢, .12 -‘. mi. --: .-) t‘, T, ma: ' - -' e nIu. u.I («'9 mt -'rr. H(u| Lp mot: aw ~ --—v '~ - I rrucp. ..I~ c-9 ; c . t - If ma’. aw Bl‘. I.. .|}' are : l'I'. l.. er L. ¢tr'_g-. T _ ‘ «iv “Maw . ~ flax aw P. It~. t Ir. I H B 1I§_*. t_- .2; Ann tilt‘: and f: ::‘_'L_": '_’; ;"’ ""‘ J€1§9‘l. l- -_--s ’ I _»«’I if" ‘now M V T"'-“’'‘'—‘' ' V“ r"xiL‘¢Iio --w I r ' save me -‘nth’-1l! I'lh'. I-rrzxthlt 1.-1: T_ nu. ma 3-l—-—-—h’ ""““' Vl'| lII, I'9| 4 . I I‘ Hm not l"l'I‘II' x I - R: ‘ I Tw- MASHERY
  5. 5. -~» NJEB .1-uh t‘Tr7ih‘nT: -In 1 3, DI TOIIVEI facebook 3511-? ‘ . _ ‘. ... _.. ... . Wu. -‘. ..: » . - ~. g 9:0.» _. .4 . _.. .. _ _. ... . - Inn-wmhdl MASHERY
  6. 6. “Today’s smart BD guy simply works more with his in-house API guru and less with his Rolodex” - Came r0 11, co-mmeiiter on Trec{Wil’5on’s Hog M. iH, :5.H_. E:fl-Ii
  7. 7. ring} 3 L: 3 IL? :7 -3» 2.5. , .ji , , T ml ‘0m. 'fl . : WEB APPLICATION INFRASTRUCTURE MASHERY
  8. 8. “the API. ..has easily 10 times more traffic than the website; [it] has been really very important to us. ” - Biz Stone, C0-Touiizfer offfvitter H. fi,:5.H_. E;: fl-; l‘l

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