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The Evolution of Digital Marketing Communications & What It Means For You in 2014

by Global Director, Emerging Media at PR Newswire on Dec 02, 2013

  • 23,817 views

Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros ...

Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PR’s important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.

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https://twitter.com 86
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The Evolution of Digital Marketing Communications & What It Means For You in 2014 The Evolution of Digital Marketing Communications & What It Means For You in 2014 Presentation Transcript