SlideShare a Scribd company logo
1 of 61
Michael Pranikoff
PR Newswire
@mpranikoff • #cmworld   @mpranikoff #cmworld
Michael Pranikoff
     Global Director,
     Emerging Media
       PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswire.com

      Twitter / @mpranikoff




                                   @mpranikoff #cmworld
Engage Opportunity across all channels

                                      Social

             Web sites
 Search
                                                 Mobile




  Video
sharing
                         CONTENT

                                                      Blogs




      Microblogs
                              Print
                                               Broadcast
                                                   @mpranikoff #cmworld
Engage Opportunity with all key audiences


                                  Investors
            The Media



Decision                                         Bloggers
 Makers

                        CONTENT




      Influencers                             Consumers


                              Shareholders
                                                @mpranikoff #cmworld
My Philosophy – A Good Foundation Needs To
   Be Set…and Search Is That Foundation




                                     @mpranikoff #cmworld
My Philosophy – A Good Foundation Needs To
   Be Set…and Search Is That Foundation




                                     @mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
We Need To Create
 Proactive Messaging

    Proactive
     Messaging Should
     Be Created With
     Optimization


 Proactive Messaging
  Also Means Creating
  Content That Is
  Directional
             @mpranikoff #cmworld
The Emerging Media Landscape
  User Generated
   Editorial




                   Consumer    Business
                                          @mpranikoff #cmworld
+



            Earned
Reach



                     Paid
                            Owned

    -
        -                               +
                Control
                                @mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
Is Your Content Like A Turtle In A Slow Race?




                                    @mpranikoff #cmworld
Or Do You Syndicate Your Content
        With A Jet Pack?




                          @mpranikoff #cmworld
@mpranikoff #cmworld
http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
Principles to Communicating
Your Message Today
• Make your content
 Accessible
• Make your content
 Easy To View
• Make your content
 Easy To Use
                        @mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
How About On Here?
Billion Core Searches in July 2012 in the United States
 94% of users tested clicked on a first
      page search result. *

     Only 6% of users clicked to the second
      page of search results. *

     The #1 ranking result garnered around 33%
          of the total clicks. *

     A separate study showed that 39% of
      search users link search ranking to
      company prominence. **
* - Chitika, Inc.
                                          @mpranikoff #cmworld
** - JupiterResearch
@mpranikoff #cmworld
Source: Google Zero Moment of Truth
Your Digital
 Shadow




               @mpranikoff #cmworld
Search Will Find
  More Information
  About You / Your
  Brand….Than The
Information That You
  Created Yourself




                       @mpranikoff #cmworld
@mpranikoff #cmworld
SEO Rules Have Changed….Again!




    We Have To Pay More
Attention To The Content Than
         Ever Before!


                         @mpranikoff #cmworld
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social  - Content Marketing World 2012
KNOW
  YOUR
   AUDIENCE

        @mpranikoff #cmworld
Speak Like Your
                                  Audience Does



Source: http://flic.kr/p/9vky1T
                                                @mpranikoff #cmworld
Endodontist




Root Canal
 Dentist
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
Source: Searchmetrics Report – Google Ranking Factors US – June 2012
A note on Google+: analyzing Google +1s…. we
 found a significant result of 0.41. From this we
  can assume that the quantity of +1s has the
   strongest correlation of any of the metrics
             analyzed in the study.




                                                                       @mpranikoff #cmworld
Source: Searchmetrics Report – Google Ranking Factors US – June 2012
Not Logged
    into Google




Logged Into
Google
Not Logged
    into Google




Logged Into
Google
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social  - Content Marketing World 2012
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social  - Content Marketing World 2012
Where should I go today?




                                                                                                            @mpranikoff #cmworld
http://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg
Make Your Content Directional
             CONTENT
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
More Multimedia = More Views




                     * The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly
                     fewer than those without, however the data shows the potential for very high visibility when
                     such assets are included along with other multimedia assets.
                     Source: PR Newswire Web Analytics, June 2012               @mpranikoff #cmworld
Using multimedia with
 your content increases
 engagement
According to internal sample research comparing press releases that contain multimedia with those that do not.




                                                                                                                 @mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
@mpranikoff #cmworld
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social  - Content Marketing World 2012
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social  - Content Marketing World 2012
@mpranikoff #cmworld
Source: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg
Michael Pranikoff
     Global Director,
     Emerging Media
       PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswire.com

      Twitter / @mpranikoff




                                   @mpranikoff #cmworld

More Related Content

What's hot

Pubcon Presentation - Foundational Data [Britney Muller]
Pubcon Presentation - Foundational Data [Britney Muller]Pubcon Presentation - Foundational Data [Britney Muller]
Pubcon Presentation - Foundational Data [Britney Muller]Britney Muller
 
5 reason to write on medium.com
5 reason to write on medium.com5 reason to write on medium.com
5 reason to write on medium.comintrotodigital
 
InnoTech: To Blog Or Not to Blog
InnoTech: To Blog Or Not to BlogInnoTech: To Blog Or Not to Blog
InnoTech: To Blog Or Not to BlogRick Turoczy
 
Reaching millennials through influencer marketing
Reaching millennials through influencer marketingReaching millennials through influencer marketing
Reaching millennials through influencer marketingKatie Young
 
Assignment 5 - Inbound and social media marketing
Assignment 5 - Inbound and social media marketingAssignment 5 - Inbound and social media marketing
Assignment 5 - Inbound and social media marketingErynH
 
America’s Brilliant Strategy in Afghanistan
America’s Brilliant Strategy in AfghanistanAmerica’s Brilliant Strategy in Afghanistan
America’s Brilliant Strategy in AfghanistanAgha A
 
2015 Digital Advertising Trends in Travel
2015 Digital Advertising Trends in Travel2015 Digital Advertising Trends in Travel
2015 Digital Advertising Trends in TravelBlake Morgan
 
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Marketing Land
 

What's hot (8)

Pubcon Presentation - Foundational Data [Britney Muller]
Pubcon Presentation - Foundational Data [Britney Muller]Pubcon Presentation - Foundational Data [Britney Muller]
Pubcon Presentation - Foundational Data [Britney Muller]
 
5 reason to write on medium.com
5 reason to write on medium.com5 reason to write on medium.com
5 reason to write on medium.com
 
InnoTech: To Blog Or Not to Blog
InnoTech: To Blog Or Not to BlogInnoTech: To Blog Or Not to Blog
InnoTech: To Blog Or Not to Blog
 
Reaching millennials through influencer marketing
Reaching millennials through influencer marketingReaching millennials through influencer marketing
Reaching millennials through influencer marketing
 
Assignment 5 - Inbound and social media marketing
Assignment 5 - Inbound and social media marketingAssignment 5 - Inbound and social media marketing
Assignment 5 - Inbound and social media marketing
 
America’s Brilliant Strategy in Afghanistan
America’s Brilliant Strategy in AfghanistanAmerica’s Brilliant Strategy in Afghanistan
America’s Brilliant Strategy in Afghanistan
 
2015 Digital Advertising Trends in Travel
2015 Digital Advertising Trends in Travel2015 Digital Advertising Trends in Travel
2015 Digital Advertising Trends in Travel
 
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...
 

Viewers also liked

San Diego Daily Transcript - PR Newswire Event July 2009
San Diego Daily Transcript - PR Newswire Event July 2009San Diego Daily Transcript - PR Newswire Event July 2009
San Diego Daily Transcript - PR Newswire Event July 2009Michael Pranikoff
 
A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat...
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat...A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat...
A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat...Michael Pranikoff
 
Michael Pranikoff - PRSA Northeast Conference 9/11/08
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff - PRSA Northeast Conference 9/11/08
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff
 
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...Michael Pranikoff
 
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Michael Pranikoff
 
“How can we face Facebook?”
“How can we face Facebook?”“How can we face Facebook?”
“How can we face Facebook?”Coreconsulting
 
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Michael Pranikoff
 

Viewers also liked (7)

San Diego Daily Transcript - PR Newswire Event July 2009
San Diego Daily Transcript - PR Newswire Event July 2009San Diego Daily Transcript - PR Newswire Event July 2009
San Diego Daily Transcript - PR Newswire Event July 2009
 
A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat...
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat...A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat...
A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat...
 
Michael Pranikoff - PRSA Northeast Conference 9/11/08
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff - PRSA Northeast Conference 9/11/08
Michael Pranikoff - PRSA Northeast Conference 9/11/08
 
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
 
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
 
“How can we face Facebook?”
“How can we face Facebook?”“How can we face Facebook?”
“How can we face Facebook?”
 
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
 

Similar to The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012

What Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content  & Why It MattersWhat Is The Atomic Weight of Your Content  & Why It Matters
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
 
The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...Michael Pranikoff
 
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionBlurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
 
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionBlurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
 
How To Elevate Your Content Today?
How To Elevate Your Content Today? How To Elevate Your Content Today?
How To Elevate Your Content Today? Michael Pranikoff
 
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
 
Berlin - Social Media & The New Face of PR
Berlin - Social Media  & The New Face of PRBerlin - Social Media  & The New Face of PR
Berlin - Social Media & The New Face of PRMichael Pranikoff
 
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016Michael Pranikoff
 
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Michael Pranikoff
 
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share:  The Keys to Getting Your Audiences to Move Your Message ...Discovery to Share:  The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Michael Pranikoff
 
Hamburg – Social Media & The New Face of PR
Hamburg – Social Media  & The New Face of PRHamburg – Social Media  & The New Face of PR
Hamburg – Social Media & The New Face of PRMichael Pranikoff
 
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...
Leveraging Your Brand in a Digital World From Strategy to Execution  - PRSA M...Leveraging Your Brand in a Digital World From Strategy to Execution  - PRSA M...
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...Michael Pranikoff
 
Demand Attention Now! Create Your Visual Moment of Truth
Demand Attention Now!  Create Your Visual Moment of TruthDemand Attention Now!  Create Your Visual Moment of Truth
Demand Attention Now! Create Your Visual Moment of TruthMichael Pranikoff
 
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Michael Pranikoff
 
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Michael Pranikoff
 
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Michael Pranikoff
 
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
 
Integrated Marketing Summit Atlanta - March 30, 2010
Integrated Marketing Summit Atlanta - March 30, 2010Integrated Marketing Summit Atlanta - March 30, 2010
Integrated Marketing Summit Atlanta - March 30, 2010Michael Pranikoff
 
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
Congresso Mega Brasil de Comunicação 2010 -  The Power and Importance of Sear...Congresso Mega Brasil de Comunicação 2010 -  The Power and Importance of Sear...
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...Michael Pranikoff
 
A Whole New World of Public Relations - London March 2010
A Whole New World of Public Relations - London March 2010A Whole New World of Public Relations - London March 2010
A Whole New World of Public Relations - London March 2010Michael Pranikoff
 

Similar to The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012 (20)

What Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content  & Why It MattersWhat Is The Atomic Weight of Your Content  & Why It Matters
What Is The Atomic Weight of Your Content & Why It Matters
 
The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...
 
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionBlurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
 
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionBlurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & Attention
 
How To Elevate Your Content Today?
How To Elevate Your Content Today? How To Elevate Your Content Today?
How To Elevate Your Content Today?
 
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...
 
Berlin - Social Media & The New Face of PR
Berlin - Social Media  & The New Face of PRBerlin - Social Media  & The New Face of PR
Berlin - Social Media & The New Face of PR
 
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
 
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...
 
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share:  The Keys to Getting Your Audiences to Move Your Message ...Discovery to Share:  The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
 
Hamburg – Social Media & The New Face of PR
Hamburg – Social Media  & The New Face of PRHamburg – Social Media  & The New Face of PR
Hamburg – Social Media & The New Face of PR
 
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...
Leveraging Your Brand in a Digital World From Strategy to Execution  - PRSA M...Leveraging Your Brand in a Digital World From Strategy to Execution  - PRSA M...
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...
 
Demand Attention Now! Create Your Visual Moment of Truth
Demand Attention Now!  Create Your Visual Moment of TruthDemand Attention Now!  Create Your Visual Moment of Truth
Demand Attention Now! Create Your Visual Moment of Truth
 
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
 
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
 
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
 
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
 
Integrated Marketing Summit Atlanta - March 30, 2010
Integrated Marketing Summit Atlanta - March 30, 2010Integrated Marketing Summit Atlanta - March 30, 2010
Integrated Marketing Summit Atlanta - March 30, 2010
 
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
Congresso Mega Brasil de Comunicação 2010 -  The Power and Importance of Sear...Congresso Mega Brasil de Comunicação 2010 -  The Power and Importance of Sear...
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...
 
A Whole New World of Public Relations - London March 2010
A Whole New World of Public Relations - London March 2010A Whole New World of Public Relations - London March 2010
A Whole New World of Public Relations - London March 2010
 

More from Michael Pranikoff

How to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the SelfieHow to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the SelfieMichael Pranikoff
 
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Complex to Simplicity:  Marketing Complex Topics Needs Simplicity Complex to Simplicity:  Marketing Complex Topics Needs Simplicity
Complex to Simplicity: Marketing Complex Topics Needs Simplicity Michael Pranikoff
 
Loveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian SheehanLoveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian SheehanMichael Pranikoff
 
The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013Michael Pranikoff
 
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC:  Every Company Is A Media Company – Tokyo NetPRDay 2013EC = MC:  Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013Michael Pranikoff
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
 
Converged Content: #Trending in PR
Converged Content: #Trending in PRConverged Content: #Trending in PR
Converged Content: #Trending in PRMichael Pranikoff
 
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now.  A Look at Mobile Media ConsumptionMobile First. Mobile Now.  A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
 
Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...Michael Pranikoff
 
Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...Michael Pranikoff
 
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...Michael Pranikoff
 
What is a PR Guy Doing at AdTech NYC?
What is a PR Guy Doing at AdTech NYC?What is a PR Guy Doing at AdTech NYC?
What is a PR Guy Doing at AdTech NYC?Michael Pranikoff
 
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Michael Pranikoff
 
Social Influence – Are You Doing It The Right Way?
Social Influence – Are You Doing It The Right Way? Social Influence – Are You Doing It The Right Way?
Social Influence – Are You Doing It The Right Way? Michael Pranikoff
 
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Michael Pranikoff
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
 
Investor Relations & Emerging Media: NIRI St. Louis – May 2011
Investor Relations & Emerging Media: NIRI St. Louis – May 2011Investor Relations & Emerging Media: NIRI St. Louis – May 2011
Investor Relations & Emerging Media: NIRI St. Louis – May 2011Michael Pranikoff
 
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR:  One Message, Many Audiences  - Silverpop 2011 Client SummitGeneration PR:  One Message, Many Audiences  - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitMichael Pranikoff
 

More from Michael Pranikoff (18)

How to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the SelfieHow to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the Selfie
 
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Complex to Simplicity:  Marketing Complex Topics Needs Simplicity Complex to Simplicity:  Marketing Complex Topics Needs Simplicity
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
 
Loveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian SheehanLoveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian Sheehan
 
The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013
 
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC:  Every Company Is A Media Company – Tokyo NetPRDay 2013EC = MC:  Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
 
Converged Content: #Trending in PR
Converged Content: #Trending in PRConverged Content: #Trending in PR
Converged Content: #Trending in PR
 
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now.  A Look at Mobile Media ConsumptionMobile First. Mobile Now.  A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media Consumption
 
Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...
 
Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...
 
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
 
What is a PR Guy Doing at AdTech NYC?
What is a PR Guy Doing at AdTech NYC?What is a PR Guy Doing at AdTech NYC?
What is a PR Guy Doing at AdTech NYC?
 
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
 
Social Influence – Are You Doing It The Right Way?
Social Influence – Are You Doing It The Right Way? Social Influence – Are You Doing It The Right Way?
Social Influence – Are You Doing It The Right Way?
 
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011
 
Investor Relations & Emerging Media: NIRI St. Louis – May 2011
Investor Relations & Emerging Media: NIRI St. Louis – May 2011Investor Relations & Emerging Media: NIRI St. Louis – May 2011
Investor Relations & Emerging Media: NIRI St. Louis – May 2011
 
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR:  One Message, Many Audiences  - Silverpop 2011 Client SummitGeneration PR:  One Message, Many Audiences  - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
 

Recently uploaded

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 

Recently uploaded (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 

The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012

Editor's Notes

  1. 10 times more searches for “cosmetic dentist” than for “prosthodontist” – Source: Google
  2. Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.