Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for content’s sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today don’t operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first….but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed.