Techniques to <br />Monitor & Measure<br />Social Media For Managing Brand Reputation<br />PRSA St. Louis<br />Tech Day<br...
Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com...
a corporate identity is the "persona" of a corporation…. <br />http://en.wikipedia.org/wiki/Corporate_identity<br />Corpor...
Follow The Conversation on Twitter  #prsatechday<br />
Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
Is your Corporate Reputation Already Established?<br />Is your Corporate Identity Changing?<br />Do you have a Corporate I...
Organizations Behind the Scenes<br />Follow The Conversation on Twitter  #prsatechday<br />
What Customers/ Clients/ Citizens See…<br />Follow The Conversation on Twitter  #prsatechday<br />
Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Follow The Conversation on Twitter  #prsatechday<br />
Follow The Conversation on Twitter  #prsatechday<br />
Start by setting some…. <br />Audit first what’s working and what meets objectives.<br />
How Will You Measure Your Success?<br />Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/<br />
WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engage...
Examining Field of Play<br />
Identifying the <br />Audience<br />Where are they gathering? <br />What are they talking about? <br />
Case<br />Study<br />
http://www.anengineeringmind.com/<br />
Examine <br />   Activity<br />the<br />
Research<br />Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/<br />
Source:  http://budurl.com/9jd9<br />Follow The Conversation on Twitter  #prsatechday<br />
Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS<br />
Use Social Media to make your content directional<br />
Consistent<br />Communications<br />Matters<br />Follow The Conversation on Twitter  #prsastl<br />
How Do you Manage / Control your Corporate Reputation<br /> in a Crisis Situation?<br />
Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
Case<br />Study<br />
PR Newswire Social Media Metrics<br />
Metrics & Measurement / Analysis<br />PR Newswire Social Media Metrics<br />Created by: Michael Pranikoff, PR Newswire Glo...
Think both <br />Internal<br />and <br />External Communications<br />Resource:<br />Social Media Governance<br />http://b...
Education = Success<br />
Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com...
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Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

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Techniques to Monitor & Measure Social Media For Managing Brand Reputation; Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010

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  • Sales is number one and the closer you tie campaign to sales results the more support you will get. Leads (more people fall into this category) and it is not the real KPI, on how many you have. Brands have got focused on fans and in fact they are very easy to buy. Cost about a $1.00 per fan. Engagement (are people reacting to content)Benchmarket it against others results Ultimately you need a CRM strategy.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

    1. 1. Techniques to <br />Monitor & Measure<br />Social Media For Managing Brand Reputation<br />PRSA St. Louis<br />Tech Day<br />Nov. 5, 2010<br />
    2. 2. Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Follow The Conversation on Twitter #prsatechday<br />
    3. 3. a corporate identity is the "persona" of a corporation…. <br />http://en.wikipedia.org/wiki/Corporate_identity<br />Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.<br />- Wally Olins<br />Follow The Conversation on Twitter #prsatechday<br />
    4. 4. Follow The Conversation on Twitter #prsatechday<br />
    5. 5.
    6. 6. Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
    7. 7. Is your Corporate Reputation Already Established?<br />Is your Corporate Identity Changing?<br />Do you have a Corporate Identity or Brand Identity?<br />
    8. 8. Organizations Behind the Scenes<br />Follow The Conversation on Twitter #prsatechday<br />
    9. 9. What Customers/ Clients/ Citizens See…<br />Follow The Conversation on Twitter #prsatechday<br />
    10. 10. Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
    11. 11. Follow The Conversation on Twitter #prsatechday<br />
    12. 12. Follow The Conversation on Twitter #prsatechday<br />
    13. 13. Start by setting some…. <br />Audit first what’s working and what meets objectives.<br />
    14. 14. How Will You Measure Your Success?<br />Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/<br />
    15. 15. WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/<br />Follow The Conversation on Twitter #prsatechday<br />
    16. 16. Examining Field of Play<br />
    17. 17. Identifying the <br />Audience<br />Where are they gathering? <br />What are they talking about? <br />
    18. 18. Case<br />Study<br />
    19. 19. http://www.anengineeringmind.com/<br />
    20. 20.
    21. 21.
    22. 22. Examine <br /> Activity<br />the<br />
    23. 23. Research<br />Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/<br />
    24. 24. Source: http://budurl.com/9jd9<br />Follow The Conversation on Twitter #prsatechday<br />
    25. 25. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS<br />
    26. 26. Use Social Media to make your content directional<br />
    27. 27. Consistent<br />Communications<br />Matters<br />Follow The Conversation on Twitter #prsastl<br />
    28. 28. How Do you Manage / Control your Corporate Reputation<br /> in a Crisis Situation?<br />
    29. 29. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
    30. 30. Case<br />Study<br />
    31. 31.
    32. 32. PR Newswire Social Media Metrics<br />
    33. 33. Metrics & Measurement / Analysis<br />PR Newswire Social Media Metrics<br />Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39. Think both <br />Internal<br />and <br />External Communications<br />Resource:<br />Social Media Governance<br />http://budurl.com/bhqq<br />Establish Your Guidelines<br />
    40. 40. Education = Success<br />
    41. 41. Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />

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