Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

Techniques to
Monitor & Measure
Social Media For Managing Brand Reputation
PRSA St. Louis
Tech Day
Nov. 5, 2010

Michael Pranikoff
Global Director, Emerging Media
michael.pranikoff@prnewswire.com
http://www.delicious.com/michaelpranikoff
Twitter / @mpranikoff
Follow The Conversation on Twitter #prsatechday

a corporate identity is the "persona" of a corporation….
http://en.wikipedia.org/wiki/Corporate_identity
Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.
- Wally Olins

Photo credit: http://www.flickr.com/photos/margolove/1810357551/

Is your Corporate Reputation Already Established?
Is your Corporate Identity Changing?
Do you have a Corporate Identity or Brand Identity?

Organizations Behind the Scenes

What Customers/ Clients/ Citizens See…

Listen
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Start by setting some….
Audit first what’s working and what meets objectives.

How Will You Measure Your Success?
Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/

WhiteHouse.gov
New Era of Engagement – Nielsen
http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/

Examining Field of Play

Identifying the
Audience
Where are they gathering?
What are they talking about?

Case
Study

http://www.anengineeringmind.com/

Examine
Activity
the

Research
Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/

Source: http://budurl.com/9jd9

Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS

Use Social Media to make your content directional

Consistent
Communications
Matters
Follow The Conversation on Twitter #prsastl

How Do you Manage / Control your Corporate Reputation
in a Crisis Situation?

Photo credit: http://www.flickr.com/photos/unaerica/3271668934/

Case
Study

PR Newswire Social Media Metrics

Metrics & Measurement / Analysis
PR Newswire Social Media Metrics
Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media

Think both
Internal
and
External Communications
Resource:
Social Media Governance
http://budurl.com/bhqq
Establish Your Guidelines

Education = Success

Michael Pranikoff
Global Director, Emerging Media
michael.pranikoff@prnewswire.com
http://www.delicious.com/michaelpranikoff
Twitter / @mpranikoff

Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

by Michael Pranikoff on Nov 08, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010 — Presentation Transcript

Get analytics right now with SlideShare PRO

An effective way to find out who is viewing your content