Source: http://flic.kr/p/9pbgaj
Michael Pranikoff        Global Director,        Emerging Media          PR Newswirehttp://flavors.me/michaelpranikoffmich...
Disclaimer:I am not a Guru. I am not an Expert.All tips, recommendations, and ideas are fromreading, exploring, and learni...
Embrace Your                                      InnerSource: http://flic.kr/p/9vky1T
Engage opportunity across all channels                                       Social              Web sites  Search        ...
Engage opportunity with all key audiences                                   Investors             The Media Decision      ...
Source: http://www.crankycreative.com/graphics-and-displays/
Communications Comes        Into FocusCompanies want:•Direct access to consumers                             Public•Opport...
November 2010 “CMO Mandate: Adapt Or Perish”           Use The ADAPT Framework To Combat The Barriers Of Traditional Marke...
Answer The QuestionShould I Follow You
People Don’t Want to Like….They Want to Love!Credit: WIN-Initiative
Source: http://flic.kr/p/8HdcZT
Source: http://flic.kr/p/8HdcZT
Source: http://flic.kr/p/8HdcZT
TrustFollow The Conversation on Twitter   #PRSAICON
Trust Over AttentionTrust will continue toreplace attention as theCurrency of the web andbusiness. No one will payattentio...
Where do you generally go first for news about a company?                         Then where do you go?Source: Edelman Tru...
Follow The Conversation Twitter Hashtag #PRSAICON
The Emerging Media Landscape User Generated  Editorial                  Consumer     Business
The Emerging Media Landscape User Generated  Editorial                  Consumer     Business
Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your con...
Building the Foundation
 94% of users tested clicked on a first      page search result. *     Only 6% of users clicked to the second      page ...
AGILE COMMUNICATIONSTHE PROCESS OF BEING QUICK TO   LEARN, ADAPT, & IMPROVE.Follow The Conversation on Twitter   #PRSAICON
http://youtu.be/fToOx6Ft9o8
http://youtu.be/GeLtUzSjETQ
VisibilityPhoto credit: http://www.flickr.com/photos/fortphoto/1746927016/
THINK   VISUALLY!
THINK  This is how most companies andorganizations think about visualizing            their message          VISUALLY!
THINK   VISUALLY!
more multimedia = more views    Increase in average online views per    press release, when multimedia    elements are add...
Which of these feeds would you look at on a mobile device? This is why visuals matter
+            EarnedReach                     Paid                            Owned    -        -                          ...
Red = Link to PRNewswire ARCGreen = Blog Post
Make Your Content Directional
Make B2B Content WORK!Source: Elliance, Inc.
Future IR                      PresentationsMake Your Content Directional
Finding The Right BalanceSource: http://flic.kr/p/6KA7xG
http://youtu.be/GS96dIVlE8s
Michael Pranikoff        Global Director,        Emerging Media          PR Newswirehttp://flavors.me/michaelpranikoffmich...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media...
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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference

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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.

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  • SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  • When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
  • The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  • The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  • The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Transcript of "Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference"

    1. 1. Source: http://flic.kr/p/9pbgaj
    2. 2. Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #PRSAICON
    3. 3. Disclaimer:I am not a Guru. I am not an Expert.All tips, recommendations, and ideas are fromreading, exploring, and learning anyway that I can. Iconsider myself a B+ Student at best.
    4. 4. Embrace Your InnerSource: http://flic.kr/p/9vky1T
    5. 5. Engage opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast
    6. 6. Engage opportunity with all key audiences Investors The Media Decision Bloggers Makers CONTENT Influencers Consumers Shareholders
    7. 7. Source: http://www.crankycreative.com/graphics-and-displays/
    8. 8. Communications Comes Into FocusCompanies want:•Direct access to consumers Public•Opportunities to engage with Marketing audiences Relations•Continuous Messaging that is easy to share•Analytics, ROI Investor RelationsThey want to communicate in away that combines PR, Marketingand Advertising.
    9. 9. November 2010 “CMO Mandate: Adapt Or Perish” Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
    10. 10. Answer The QuestionShould I Follow You
    11. 11. People Don’t Want to Like….They Want to Love!Credit: WIN-Initiative
    12. 12. Source: http://flic.kr/p/8HdcZT
    13. 13. Source: http://flic.kr/p/8HdcZT
    14. 14. Source: http://flic.kr/p/8HdcZT
    15. 15. TrustFollow The Conversation on Twitter #PRSAICON
    16. 16. Trust Over AttentionTrust will continue toreplace attention as theCurrency of the web andbusiness. No one will payattention if they don’t trustyou.
    17. 17. Where do you generally go first for news about a company? Then where do you go?Source: Edelman Trustbarometer 2011
    18. 18. Follow The Conversation Twitter Hashtag #PRSAICON
    19. 19. The Emerging Media Landscape User Generated Editorial Consumer Business
    20. 20. The Emerging Media Landscape User Generated Editorial Consumer Business
    21. 21. Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your content Easy To Use
    22. 22. Building the Foundation
    23. 23.  94% of users tested clicked on a first page search result. *  Only 6% of users clicked to the second page of search results. *  The #1 ranking result garnered around 33% of the total clicks. *  A separate study showed that 39% of search users link search ranking to company prominence. *** - Chitika, Inc.** - JupiterResearch
    24. 24. AGILE COMMUNICATIONSTHE PROCESS OF BEING QUICK TO LEARN, ADAPT, & IMPROVE.Follow The Conversation on Twitter #PRSAICON
    25. 25. http://youtu.be/fToOx6Ft9o8
    26. 26. http://youtu.be/GeLtUzSjETQ
    27. 27. VisibilityPhoto credit: http://www.flickr.com/photos/fortphoto/1746927016/
    28. 28. THINK VISUALLY!
    29. 29. THINK This is how most companies andorganizations think about visualizing their message VISUALLY!
    30. 30. THINK VISUALLY!
    31. 31. more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.
    32. 32. Which of these feeds would you look at on a mobile device? This is why visuals matter
    33. 33. + EarnedReach Paid Owned - - + Control
    34. 34. Red = Link to PRNewswire ARCGreen = Blog Post
    35. 35. Make Your Content Directional
    36. 36. Make B2B Content WORK!Source: Elliance, Inc.
    37. 37. Future IR PresentationsMake Your Content Directional
    38. 38. Finding The Right BalanceSource: http://flic.kr/p/6KA7xG
    39. 39. http://youtu.be/GS96dIVlE8s
    40. 40. Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #PRSAICON

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