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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference

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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, ...

Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.

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  • SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  • When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
  • The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  • The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  • The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.

Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference Presentation Transcript

  • Source: http://flic.kr/p/9pbgaj
  • Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #PRSAICON
  • Disclaimer:I am not a Guru. I am not an Expert.All tips, recommendations, and ideas are fromreading, exploring, and learning anyway that I can. Iconsider myself a B+ Student at best.
  • Embrace Your InnerSource: http://flic.kr/p/9vky1T
  • Engage opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast
  • Engage opportunity with all key audiences Investors The Media Decision Bloggers Makers CONTENT Influencers Consumers Shareholders
  • Source: http://www.crankycreative.com/graphics-and-displays/
  • Communications Comes Into FocusCompanies want:•Direct access to consumers Public•Opportunities to engage with Marketing audiences Relations•Continuous Messaging that is easy to share•Analytics, ROI Investor RelationsThey want to communicate in away that combines PR, Marketingand Advertising.
  • November 2010 “CMO Mandate: Adapt Or Perish” Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
  • Answer The QuestionShould I Follow You
  • People Don’t Want to Like….They Want to Love!Credit: WIN-Initiative
  • Source: http://flic.kr/p/8HdcZT
  • Source: http://flic.kr/p/8HdcZT
  • Source: http://flic.kr/p/8HdcZT
  • TrustFollow The Conversation on Twitter #PRSAICON
  • Trust Over AttentionTrust will continue toreplace attention as theCurrency of the web andbusiness. No one will payattention if they don’t trustyou.
  • Where do you generally go first for news about a company? Then where do you go?Source: Edelman Trustbarometer 2011
  • Follow The Conversation Twitter Hashtag #PRSAICON
  • The Emerging Media Landscape User Generated Editorial Consumer Business
  • The Emerging Media Landscape User Generated Editorial Consumer Business
  • Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your content Easy To Use
  • Building the Foundation
  •  94% of users tested clicked on a first page search result. *  Only 6% of users clicked to the second page of search results. *  The #1 ranking result garnered around 33% of the total clicks. *  A separate study showed that 39% of search users link search ranking to company prominence. *** - Chitika, Inc.** - JupiterResearch
  • AGILE COMMUNICATIONSTHE PROCESS OF BEING QUICK TO LEARN, ADAPT, & IMPROVE.Follow The Conversation on Twitter #PRSAICON
  • http://youtu.be/fToOx6Ft9o8
  • http://youtu.be/GeLtUzSjETQ
  • VisibilityPhoto credit: http://www.flickr.com/photos/fortphoto/1746927016/
  • THINK VISUALLY!
  • THINK This is how most companies andorganizations think about visualizing their message VISUALLY!
  • THINK VISUALLY!
  • more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.
  • Which of these feeds would you look at on a mobile device? This is why visuals matter
  • + EarnedReach Paid Owned - - + Control
  • Red = Link to PRNewswire ARCGreen = Blog Post
  • Make Your Content Directional
  • Make B2B Content WORK!Source: Elliance, Inc.
  • Future IR PresentationsMake Your Content Directional
  • Finding The Right BalanceSource: http://flic.kr/p/6KA7xG
  • http://youtu.be/GS96dIVlE8s
  • Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #PRSAICON