Social Media Reality Check


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Presentation given by Michael Pranikoff, PR Newswire Global Director of Emerging Media at the London School of Economics on March 4, 2010. This presentation was part of an event sponsored by Polis and PR Newswire Europe. This presentation was about the current trends in Social Media in regards to the PR / Marketing industry in the United States.

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  • There are a wide range of social networks across Asia, but Facebook has been making tremendous progress is almost all markets. (Facebook is banned in China, but Facebook clone Xiaonei has seen tremendous growth). If current trends hold, Facebook will overtake Orkut in India sometime later this year. Facebook’s prominence comes for a number of reasons, including the high mobile platform, which has proved popular in numerous markets. In Indonesia, for example, Facebook surpassed Friendster largely thanks to people with cheap Blackberry-style phones from China using Facebook while stuck in Jakarta traffic.
  • 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day
  • All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
  • Social Media Reality Check

    1. 1. Social Media Reality Check!<br />
    2. 2. Michael Pranikoff<br />Global Director <br />Emerging Media<br />PR Newswire<br /><br /><br />Twitter / @mpranikoff<br />
    3. 3. Influencers<br />#1 Reaching the Influencers<br />
    4. 4.
    5. 5. QQ<br />Facebook<br />Friendster<br />Wretch<br />Zing<br />Orkut<br />hi5<br />Mixi<br />Cyworld<br />#2 Social Networks are diverse,<br /> but trending the same way…<br />
    6. 6. 400 Million Facebook users Worldwide<br />70% Outside the US<br />
    7. 7. Blogs Integrating Social<br />#3 Social Integration…<br /> connecting the pieces<br />
    8. 8. #3 Social Integration…<br /> connecting the pieces<br />Everything becomes a social network <br />
    9. 9. #3 Social Integration…<br /> connecting the pieces…<br /> News Connects<br />Facebook Connect is connecting reader and their friends<br />
    10. 10. #4 “How to Manage” is a Universal Concern<br />Slide courtesy of Brian Giesen – Ogilvy Digital 360<br />
    11. 11. #5 Location Based Social Media … Follow Me!<br />
    12. 12. #6 Your site is the center….<br /> For now. <br />
    13. 13. #7 Trust is lower than ever…..<br />Social Media Experts = FAIL<br />
    14. 14. #8 Search Goes Social<br />
    15. 15. #8 Search Goes Social<br />
    16. 16. #9 Measurement and Metrics<br />
    17. 17. #9 Measurement and Metrics<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
    18. 18. #9 Measurement and Metrics<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
    19. 19. WeALLneed<br />toBecome<br />‘ers<br />Data<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
    20. 20. Welcoming England Back to the World Cup<br />
    21. 21. Michael Pranikoff<br />Global Director <br />Emerging Media<br />PR Newswire<br /><br /><br />Twitter / @mpranikoff<br />