Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009

Americans Expect a Social Media Presence
60% of Americans use Social Media
Of those…

93% believe a company should have a presence in social media
85% believe a company should interact via social media
56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media

“…Americans are eager to deepen their brand relationships through social media.”
Source: Cone Survey 9/25/08

Why Social Media?

Some think social media is a set of tools
Blogs
Facebook
Twitter
Viral marketing
Some think social media is a campaign
But really, social media is a strategy to build relationships

Why social media?
Build relationships
Share expertise
Create a conversation
Be more human

Indium CorporationShare Expertise

Comcast’s @comcastcaresBuild Relationships

Frank Eliason and his eSupport team reach out to customers
Frank has turned Comcast enemies into raving fans

Coca Cola Facebook Fan PageCreate a conversation

Cisco CorporationBe more human

Social Media JobsPR and Outreach – Does it work?

Social Media To-Do list
Monitor what others are saying about you/your client
Educate clients on new way of thinking
Utilize social media where it makes sense
Be real
Honesty
Transparency
Authenticity
Passion
The conversation will go on – with or without you!

See you on Twitter!
Becky Carroll
Founder, Customers ROCK!/Petra Consulting Group
becky@petraconsultinggroup.com
(858) 481-6373
(858) 692-4778 (cell)
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