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Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009 <b...
Americans Expect a Social Media Presence<br />60% of Americans use Social Media<br />Of those…<br /><ul><li> 93% believe a...
 85% believe a company should interact via social media
 56% feel they have a stronger connection with and are better served by companies when they can interact with them via soc...
Why Social Media?<br /><ul><li> Some think social media is a set of tools
 Blogs
 Facebook
 Twitter
 Viral marketing
 Some think social media is a campaign
 But really, social media is a strategy to build relationships</li></li></ul><li>Why social media?<br />Build relationship...
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Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

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Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

Published in: News & Politics, Travel
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Transcript of "Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009"

  1. 1. Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009 <br />
  2. 2. Americans Expect a Social Media Presence<br />60% of Americans use Social Media<br />Of those…<br /><ul><li> 93% believe a company should have a presence in social media
  3. 3. 85% believe a company should interact via social media
  4. 4. 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media</li></ul>“…Americans are eager to deepen their brand relationships through social media.”<br />Source: Cone Survey 9/25/08<br />
  5. 5. Why Social Media?<br /><ul><li> Some think social media is a set of tools
  6. 6. Blogs
  7. 7. Facebook
  8. 8. Twitter
  9. 9. Viral marketing
  10. 10. Some think social media is a campaign
  11. 11. But really, social media is a strategy to build relationships</li></li></ul><li>Why social media?<br />Build relationships<br />Share expertise<br />Create a conversation<br />Be more human<br />
  12. 12. Indium CorporationShare Expertise<br />
  13. 13. Comcast’s @comcastcaresBuild Relationships<br /><ul><li> Frank Eliason and his eSupport team reach out to customers
  14. 14. Frank has turned Comcast enemies into raving fans</li></li></ul><li>Coca Cola Facebook Fan PageCreate a conversation<br />
  15. 15. Cisco CorporationBe more human<br />
  16. 16. Social Media JobsPR and Outreach – Does it work?<br />
  17. 17. Social Media To-Do list<br />Monitor what others are saying about you/your client<br />Educate clients on new way of thinking<br />Utilize social media where it makes sense<br />Be real<br />Honesty<br />Transparency<br />Authenticity<br />Passion<br />The conversation will go on – with or without you!<br />
  18. 18. See you on Twitter!<br />Becky Carroll<br />Founder, Customers ROCK!/Petra Consulting Group<br />becky@petraconsultinggroup.com<br />(858) 481-6373<br />(858) 692-4778 (cell)<br /> Subscribe to my Business Blog - http://www.customersrock.net<br /> Follow me on Twitter: http://twitter.com/bcarroll7<br /> Friend me on Facebook: http://www.facebook.com/rebeccacarroll<br /> Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll<br />

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