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Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009
 

Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

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Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

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    Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009 Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009 Presentation Transcript

    • Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009
    • Americans Expect a Social Media Presence
      60% of Americans use Social Media
      Of those…
      • 93% believe a company should have a presence in social media
      • 85% believe a company should interact via social media
      • 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media
      “…Americans are eager to deepen their brand relationships through social media.”
      Source: Cone Survey 9/25/08
    • Why Social Media?
      • Some think social media is a set of tools
      • Blogs
      • Facebook
      • Twitter
      • Viral marketing
      • Some think social media is a campaign
      • But really, social media is a strategy to build relationships
    • Why social media?
      Build relationships
      Share expertise
      Create a conversation
      Be more human
    • Indium CorporationShare Expertise
    • Comcast’s @comcastcaresBuild Relationships
      • Frank Eliason and his eSupport team reach out to customers
      • Frank has turned Comcast enemies into raving fans
    • Coca Cola Facebook Fan PageCreate a conversation
    • Cisco CorporationBe more human
    • Social Media JobsPR and Outreach – Does it work?
    • Social Media To-Do list
      Monitor what others are saying about you/your client
      Educate clients on new way of thinking
      Utilize social media where it makes sense
      Be real
      Honesty
      Transparency
      Authenticity
      Passion
      The conversation will go on – with or without you!
    • See you on Twitter!
      Becky Carroll
      Founder, Customers ROCK!/Petra Consulting Group
      becky@petraconsultinggroup.com
      (858) 481-6373
      (858) 692-4778 (cell)
      Subscribe to my Business Blog - http://www.customersrock.net
      Follow me on Twitter: http://twitter.com/bcarroll7
      Friend me on Facebook: http://www.facebook.com/rebeccacarroll
      Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll