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Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009
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Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

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Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

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  • 1. Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009
  • 2. Americans Expect a Social Media Presence
    60% of Americans use Social Media
    Of those…
    • 93% believe a company should have a presence in social media
    • 3. 85% believe a company should interact via social media
    • 4. 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media
    “…Americans are eager to deepen their brand relationships through social media.”
    Source: Cone Survey 9/25/08
  • 5. Why Social Media?
    • Some think social media is a set of tools
    • 6. Blogs
    • 7. Facebook
    • 8. Twitter
    • 9. Viral marketing
    • 10. Some think social media is a campaign
    • 11. But really, social media is a strategy to build relationships
  • Why social media?
    Build relationships
    Share expertise
    Create a conversation
    Be more human
  • 12. Indium CorporationShare Expertise
  • 13. Comcast’s @comcastcaresBuild Relationships
    • Frank Eliason and his eSupport team reach out to customers
    • 14. Frank has turned Comcast enemies into raving fans
  • Coca Cola Facebook Fan PageCreate a conversation
  • 15. Cisco CorporationBe more human
  • 16. Social Media JobsPR and Outreach – Does it work?
  • 17. Social Media To-Do list
    Monitor what others are saying about you/your client
    Educate clients on new way of thinking
    Utilize social media where it makes sense
    Be real
    Honesty
    Transparency
    Authenticity
    Passion
    The conversation will go on – with or without you!
  • 18. See you on Twitter!
    Becky Carroll
    Founder, Customers ROCK!/Petra Consulting Group
    becky@petraconsultinggroup.com
    (858) 481-6373
    (858) 692-4778 (cell)
    Subscribe to my Business Blog - http://www.customersrock.net
    Follow me on Twitter: http://twitter.com/bcarroll7
    Friend me on Facebook: http://www.facebook.com/rebeccacarroll
    Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll