This is Nothing to Fear Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff

“ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit

C ollaboration C ontent C onverged Services C ommunity C onversation The Five C’s

Source: Forrester Research / Business Week 6/11/2007

Source: Forrester Research / BusinessWeek 6/11/07

Source: Slideshare.net JohannesBhakfi

http://www.flickr.com/photos/paulthewineguy/sets/72157603619920398/

Principles to Communicating Your Message Today Make your content Accessible Make your content Easy To View Make your content Easy To Use

Make your content Accessible

Make your content Easy To View

Make your content Easy To Use

Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

technorati.com/blogging/state-of-the-blogosphere/

Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

Social Bookmarks and Tagging

SALES PRODUCT The Long Tail

The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

Amount of Coverage The Long Tail of Public Relations Over Six Months Time From Origination

http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg

Principles to Communicating Your Message Today Make your content Accessible Make your content Easy To View Make your content Easy To Use

Make your content Accessible

Make your content Easy To View

Make your content Easy To Use

“ Only Thing We Have to Fear Is Fear Itself”: FDR’s First Inaugural Address

This is Nothing to Fear Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff