Social Media & Investors Relations <br />is NOT<br />Oil&Water<br />Source: http://www.flickr.com/photos/sypix/2674552465/...
Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com...
Old School<br />New School<br />
Global Social Media Usage<br />Source: Universal McCann Wave 3 & Nielsen Online report<br />
   Source: InSites Consulting<br />72% of Internet users are part of at least one social network, which translates to 940 ...
Global Social Media Usage<br />Influencers<br />http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-...
United States Social Media Usage<br />
United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
Social Media Usage of Decision Makers<br />
85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterpart...
86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business develo...
Website Usage by Investors<br />Source: Rivel Research<br />
Analyst Coverage is Diminishing<br />Source: Ernst & Young<br />
<ul><li>47% of institutional investors read financial blogs for investment research and ideas
20% have used blog research to execute a recommendation or investment decision.
63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in ...
Financial Focused Social Media<br /><ul><li>Financialblog aggregator
Trading social network. Based on Twitter.
Wiki finance portal withsocialinteractive data.</li></li></ul><li>Investors Find Social Networking<br />
Investors Find Social Networking<br />
Corporate Use of Social Media<br />
Corporate Use of Social Media<br />Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-ne...
Corporate Use of Social Media<br />Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-ne...
Corporate Use of Social Media<br />
Corporate Use of Social Media<br />
Corporate Use of Social Media<br />From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles<br />Pure...
Best Practices for IR 2.0  <br /><ul><li>Tweet about news, events and presentations and link to IR website
Manually post updates and/or use RSS feeds to automate
Start small, learn and expand conversations over time</li></li></ul><li>49% of retail investors under the age of 40 rely f...
47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice <br />
Best Practices for IR 2.0  <br />Don’t have a stale cookie cutter IR Website<br /><ul><li> Press Releases
 Events
 Reports
 Presentations
 Videos
 Etc</li></li></ul><li>Best Practices for IR 2.0 <br />
Best Practices for IR 2.0 <br />
Best Practices for IR 2.0 <br />
Best Practices for IR 2.0 <br />
Best Practices for IR 2.0  <br />Upload your content to social content networks and<br />link it to you website.  Embed  o...
PowerPoint's  and Documents</li></ul>on SlideShare<br /><ul><li>Documents and Filingson </li></ul>docstoc<br /><ul><li>Pho...
Best Practices for IR 2.0 <br />
Best Practices for IR 2.0  <br />Talk about<br />Blog about<br />Tweet about….<br />Corporate Social Responsibility<br />O...
SEC 21st Century Disclosure Initiative<br /><ul><li>Corporate websites and blogs seen as fair disclosure (under certain ci...
Support for shareholder forums
Opens the door to the web and social media for communications</li></li></ul><li>If A Tree falls in a forest and no one is ...
From the SEC Commission Guidance on the Use of Company websites<br />“In order to make information public, it must be diss...
Best Practices for IR 2.0  <br />What about<br />the<br />RISKS?<br />
Upcoming SlideShare
Loading in...5
×

Social Media & Investor Relations: It’s NOT Oil and Water

2,022

Published on

Presentation at NIRI San Diego on May 20, 2010 by PR Newswire Global Director of Emerging Media, Michael Pranikoff www.prnewswire.com

Published in: Business
1 Comment
5 Likes
Statistics
Notes
  • Truly outstanding presentation..Right to the point...precisely accurate statistics and displaying a great insight into the subject. Impressive!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,022
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide
  • Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
  • According to Nielsen analysis, Television and Radio are still reaching more adults today. However, the study also finds that reach isn’t enough. While TV and Radio still reach more people, online is where the real influencers are. This shift is happening more and more where the people who control budgets in companies and budgets in households are turning to online sources for their news and information.
  • Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx
  • Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx
  • Transcript of "Social Media & Investor Relations: It’s NOT Oil and Water"

    1. 1. Social Media & Investors Relations <br />is NOT<br />Oil&Water<br />Source: http://www.flickr.com/photos/sypix/2674552465/<br />
    2. 2. Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />
    3. 3. Old School<br />New School<br />
    4. 4. Global Social Media Usage<br />Source: Universal McCann Wave 3 & Nielsen Online report<br />
    5. 5. Source: InSites Consulting<br />72% of Internet users are part of at least one social network, which translates to 940 million users worldwide.<br />
    6. 6. Global Social Media Usage<br />Influencers<br />http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11<br />
    7. 7. United States Social Media Usage<br />
    8. 8. United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
    9. 9. United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
    10. 10. United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
    11. 11. Social Media Usage of Decision Makers<br />
    12. 12. 85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts<br />Source: LederMark Communications<br />
    13. 13. 86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business development tool within five years. <br />Source: LederMark Communications<br />
    14. 14. Website Usage by Investors<br />Source: Rivel Research<br />
    15. 15. Analyst Coverage is Diminishing<br />Source: Ernst & Young<br />
    16. 16. <ul><li>47% of institutional investors read financial blogs for investment research and ideas
    17. 17. 20% have used blog research to execute a recommendation or investment decision.
    18. 18. 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future</li></ul>Source: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2009<br />
    19. 19. Financial Focused Social Media<br /><ul><li>Financialblog aggregator
    20. 20. Trading social network. Based on Twitter.
    21. 21. Wiki finance portal withsocialinteractive data.</li></li></ul><li>Investors Find Social Networking<br />
    22. 22. Investors Find Social Networking<br />
    23. 23. Corporate Use of Social Media<br />
    24. 24. Corporate Use of Social Media<br />Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-new-ir-blog/<br />
    25. 25. Corporate Use of Social Media<br />Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-new-ir-blog/<br />
    26. 26. Corporate Use of Social Media<br />
    27. 27. Corporate Use of Social Media<br />
    28. 28. Corporate Use of Social Media<br />From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles<br />Pure Corporate Brand<br />Corporate with Persona<br />Employee with Corporate Association<br />Pure Personal Account <br />
    29. 29. Best Practices for IR 2.0 <br /><ul><li>Tweet about news, events and presentations and link to IR website
    30. 30. Manually post updates and/or use RSS feeds to automate
    31. 31. Start small, learn and expand conversations over time</li></li></ul><li>49% of retail investors under the age of 40 rely financial web sites and blogs for investment advice <br />
    32. 32. 47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice <br />
    33. 33. Best Practices for IR 2.0 <br />Don’t have a stale cookie cutter IR Website<br /><ul><li> Press Releases
    34. 34. Events
    35. 35. Reports
    36. 36. Presentations
    37. 37. Videos
    38. 38. Etc</li></li></ul><li>Best Practices for IR 2.0 <br />
    39. 39. Best Practices for IR 2.0 <br />
    40. 40. Best Practices for IR 2.0 <br />
    41. 41. Best Practices for IR 2.0 <br />
    42. 42. Best Practices for IR 2.0 <br />Upload your content to social content networks and<br />link it to you website. Embed on your site + provide<br />feeds for News, events and presentations. <br /><ul><li>Videos to YouTube
    43. 43. PowerPoint's and Documents</li></ul>on SlideShare<br /><ul><li>Documents and Filingson </li></ul>docstoc<br /><ul><li>Photos , Graphics or Charts</li></ul>on Flickr<br />
    44. 44. Best Practices for IR 2.0 <br />
    45. 45. Best Practices for IR 2.0 <br />Talk about<br />Blog about<br />Tweet about….<br />Corporate Social Responsibility<br />Over $2.7 Trillion in funds under management dedicated to social responsibility. <br />- Socialinvest.org<br />
    46. 46. SEC 21st Century Disclosure Initiative<br /><ul><li>Corporate websites and blogs seen as fair disclosure (under certain circumstances)
    47. 47. Support for shareholder forums
    48. 48. Opens the door to the web and social media for communications</li></li></ul><li>If A Tree falls in a forest and no one is there, does it still make a sound?<br />IR and Emerging Media<br />
    49. 49. From the SEC Commission Guidance on the Use of Company websites<br />“In order to make information public, it must be disseminated in a manner calculated to reach the securities market place in general through recognized channels of distribution, and public investors must be afforded a reasonable waiting period to react to the information.”Thus, in evaluating whether information is public for purposes of our guidance, companies must consider whether and when: (1) a company web site is a recognized channel of distribution, …” <br />If A Tree falls in a forest and no one is there, does it still make a sound?<br />IR and Emerging Media<br />http://sec.gov/rules/interp/2008/34-58288.pdf - Page 18, Paragraph 2<br />
    50. 50. Best Practices for IR 2.0 <br />What about<br />the<br />RISKS?<br />
    51. 51. Best Practices for IR 2.0 <br />Best Practices for IR 2.0 <br />
    52. 52. Best Practices for IR 2.0 <br />
    53. 53. Best Practices for IR 2.0 <br />
    54. 54. Education = Success<br />
    55. 55. Best Practices for IR 2.0 – Establish Guidelines <br />Think both <br />Internal<br />and <br />ExternalCommunications<br />Resource:<br />Social Media Governance<br />http://budurl.com/bhqq<br />
    56. 56. Best Practices for IR 2.0 - LISTEN<br /><ul><li>‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned
    57. 57. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process
    58. 58. Identify trends and head off problems early, minimize value erosion.</li></li></ul><li>Best Practices for IR 2.0 - LISTEN<br />PR Newswire Social Media Metrics<br /><ul><li>‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned
    59. 59. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process
    60. 60. Identify trends and head off problems early, minimize value erosion.</li></li></ul><li><ul><li>Disclosure of material information should follow Reg.FD guidelines
    61. 61. All social channels must be treated the same as traditional channels (disclosure controls)
    62. 62. Only previously disclosed information should be shared
    63. 63. Risks are from innocent updates in social networks – no different than offline disclosure rules.
    64. 64. Social media policy and training is key</li></li></ul><li>Michael Pranikoff<br />Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />
    65. 65. Social Media & Investors Relations <br />is NOT<br />Oil&Water<br />Source: http://www.flickr.com/photos/sypix/2674552465/<br />

    ×