Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

Photo credit: http://www.flickr.com/photos/alexharries/1297298843/

Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/

http://search.twitter.com

Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL

Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/

Principles to Communicating Your Message Today

“ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit

http://www.web-strategist.com/blog/2009/02/20/how-baby-boomers-use-social-media/

Source: Slideshare.net JohannesBhakfi

Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com

Front End Optimization Use well researched keywords or phrases that you know are being used in searches. Use your keywords/ phrases in your Headline and Sub-headline (if you use one) Keyword Density Use links in your release....but not just to your homepage. Multimedia Content – like photos and video add HUGE value to your release!

Use well researched keywords or phrases that you know are being used in searches.

Use your keywords/ phrases in your Headline and Sub-headline (if you use one)

Keyword Density

Use links in your release....but not just to your homepage.

Multimedia Content – like photos and video add HUGE value to your release!

Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. Optimal Keyword Density = 1.5% - 3.5% per 250 words OR 3 – 4 times for a 400 word release

Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam.

Optimal Keyword Density =

1.5% - 3.5% per 250 words

OR

3 – 4 times for a 400 word release

Digital Asset Optimization

Digital Asset Optimization

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media