PRSA Digital Impact Conference May 2009 Make The Most Of Social Media And Demo Its Value

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Michael Pranikoff - Director of Emerging Media at PR Newswire presentation at the PRSA Digital Impact Conference in New York - May 2009

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PRSA Digital Impact Conference May 2009 Make The Most Of Social Media And Demo Its Value

  1. 1. Make the Most of Social Media and Demonstrate Its Value! Maximize Your Public Relations Dollars Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  2. 2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  3. 3. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  5. 5. But it takes…… Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  6. 6. And most of us are doing this with our budgets…. Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://recessionearning.com/10-ways-to-recession-proof-your-life.php
  7. 7. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  8. 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  12. 12. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  14. 14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Photo credit: http://www.flickr.com/photos/margolove/1810357551/
  15. 15. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  16. 16. The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  17. 17. The Long Tail of Public Relations Mainstream Media Pickup News Release Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Release Crosses Wire Share Blog Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  18. 18. The Long Tail of Public Relations Over Six Months Conversation Coverage/ Amount of Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  19. 19. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  20. 20. Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://www.flickr.com/photos/unaerica/3271668934/
  21. 21. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  22. 22. WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  23. 23. ALL need We Become to ‘ers Data Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  24. 24. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  26. 26. http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  33. 33. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  36. 36. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  37. 37.  90% of women had never seen the ad  45% said they liked it  41% had no feelings about it  15% didn’t like it  8% said it negatively affected their feelings of the brand 32% who said it made them  like the brand more Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  38. 38. “In a downturn, aggressive PR and Communications strategy is key. “ Doug Leone, , General Partner, Sequoia Capital, 10/9/08 http://blog.weatherby.net/2008/10/a-ceos-sequoia.html Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  39. 39. PULL Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/
  40. 40. PUSH Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://www.flickr.com/photos/ytruly/2463366156/
  41. 41. The Power of PUSH & PULL Photoby: Michael Pranikoff, PR Newswire Director of Emerging Media Created credit: http://www.flickr.com/photos/alvarezandz/3296307865/
  42. 42. A Case Study of Online Success Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  46. 46. Multiple Elements Included Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  62. 62. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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