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PRSA Digital Impact Conference May 2009 Make The Most Of Social Media And Demo Its Value

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Michael Pranikoff - Director of Emerging Media at PR Newswire presentation at the PRSA Digital Impact Conference in New York - May 2009

Michael Pranikoff - Director of Emerging Media at PR Newswire presentation at the PRSA Digital Impact Conference in New York - May 2009

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  • 1. Make the Most of Social Media and Demonstrate Its Value! Maximize Your Public Relations Dollars Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 3. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 4. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 5. But it takes…… Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 6. And most of us are doing this with our budgets…. Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://recessionearning.com/10-ways-to-recession-proof-your-life.php
  • 7. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 9. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • 12. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • 14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Photo credit: http://www.flickr.com/photos/margolove/1810357551/
  • 15. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 16. The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 17. The Long Tail of Public Relations Mainstream Media Pickup News Release Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Release Crosses Wire Share Blog Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 18. The Long Tail of Public Relations Over Six Months Conversation Coverage/ Amount of Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 19. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 20. Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://www.flickr.com/photos/unaerica/3271668934/
  • 21. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 22. WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 23. ALL need We Become to ‘ers Data Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 24. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 25. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 26. http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • 33. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • 35. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 36. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 37.  90% of women had never seen the ad  45% said they liked it  41% had no feelings about it  15% didn’t like it  8% said it negatively affected their feelings of the brand 32% who said it made them  like the brand more Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 38. “In a downturn, aggressive PR and Communications strategy is key. “ Doug Leone, , General Partner, Sequoia Capital, 10/9/08 http://blog.weatherby.net/2008/10/a-ceos-sequoia.html Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • 39. PULL Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/
  • 40. PUSH Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://www.flickr.com/photos/ytruly/2463366156/
  • 41. The Power of PUSH & PULL Photoby: Michael Pranikoff, PR Newswire Director of Emerging Media Created credit: http://www.flickr.com/photos/alvarezandz/3296307865/
  • 42. A Case Study of Online Success Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • 46. Multiple Elements Included Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • 62. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media