Search

PRSA Digital Impact Conference May 2009 Make The Most Of Social Media And Demo Its Value

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    2 Favorites

    PRSA Digital Impact Conference May 2009 Make The Most Of Social Media And Demo Its Value - Presentation Transcript

    1. Make the Most of Social Media and Demonstrate Its Value! Maximize Your Public Relations Dollars Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    3. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    4. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    5. But it takes…… Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    6. And most of us are doing this with our budgets…. Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://recessionearning.com/10-ways-to-recession-proof-your-life.php
    7. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    9. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    11. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    12. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    13. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Photo credit: http://www.flickr.com/photos/margolove/1810357551/
    15. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    16. The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    17. The Long Tail of Public Relations Mainstream Media Pickup News Release Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Release Crosses Wire Share Blog Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    18. The Long Tail of Public Relations Over Six Months Conversation Coverage/ Amount of Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    19. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    20. Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://www.flickr.com/photos/unaerica/3271668934/
    21. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    22. WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    23. ALL need We Become to ‘ers Data Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    24. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    25. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    26. http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    27. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    28. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    29. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    30. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    31. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    32. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    33. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    34. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    35. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    36. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    37.  90% of women had never seen the ad  45% said they liked it  41% had no feelings about it  15% didn’t like it  8% said it negatively affected their feelings of the brand 32% who said it made them  like the brand more Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    38. “In a downturn, aggressive PR and Communications strategy is key. “ Doug Leone, , General Partner, Sequoia Capital, 10/9/08 http://blog.weatherby.net/2008/10/a-ceos-sequoia.html Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    39. PULL Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/
    40. PUSH Photo credit: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: http://www.flickr.com/photos/ytruly/2463366156/
    41. The Power of PUSH & PULL Photoby: Michael Pranikoff, PR Newswire Director of Emerging Media Created credit: http://www.flickr.com/photos/alvarezandz/3296307865/
    42. A Case Study of Online Success Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    43. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    44. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    45. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    46. Multiple Elements Included Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    47. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    48. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    49. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    50. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    51. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    52. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    53. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    54. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    55. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    56. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    57. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    58. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    59. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    60. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    61. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    62. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

    + Michael PranikoffMichael Pranikoff, 7 months ago

    custom

    645 views, 2 favs, 0 embeds more stats

    Michael Pranikoff - Director of Emerging Media at P more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 645
      • 645 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    more
    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved