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PR Newswire User Conference - Integrating Social Media, Measurement & Monitoring into Branding Strategy

by Global Director, Emerging Media at PR Newswire on Apr 16, 2010

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PR Newswire User Conference in Washington DC - Integrating Social Media, Measurement & Monitoring into Branding Strategy on April 14, 2010....

PR Newswire User Conference in Washington DC - Integrating Social Media, Measurement & Monitoring into Branding Strategy on April 14, 2010.

• Ways to overcome hurdles to implementation and gain organizational buy-in
• How establishing guidelines can ensure that social media touch points stay true to your brand
• Listening to your audience to identify emerging trends surrounding your industry, brand, and competition
• Identifying and engaging with influential and relevant sources in social media
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff

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PR Newswire User Conference - Integrating Social Media, Measurement & Monitoring into Branding Strategy PR Newswire User Conference - Integrating Social Media, Measurement & Monitoring into Branding Strategy Presentation Transcript