PR Newswire Event Phoenix January 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

Industries in Flux: Media and Public Relations & the Impact of Social Media
Twitter Hashtag:
#prnAZ

Michael Pranikoff
Director, Emerging Media
PR Newswire
michael.pranikoff@prnewswire.com
www.delicious.com/michaelpranikoff
Twitter / @mpranikoff
Twitter Event Hashtag: #PRNAZ

Serena Carpentar, Ph.D.
Assistant Professor
Online & Broadcast Journalistm
http://cronkite.asu.edu
http://serenacarpenter.com/
Serena.Carpenter @asu.edu
Twitter /@drcarp

Chris Kline
Executive Producer,
New Media
ABC15
www.abc15.com
Twitter/ABC15
Twitter/Chris_Kline

Chad Graham
Social Media Editor
Chad.graham@arizonarepublic.com
Twitter / @chadwickgraham

Len Gutman, ABC
www.opendoorcommunications.com
www.ValleyPRblog.com
Twitter /@lengutman
lengutman@gmail.com

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

86,800

Influencers

“
Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

Source: Slideshare.net JohannesBhakfi

Michael Pranikoff
Director, Emerging Media
PR Newswire
michael.pranikoff@prnewswire.com
www.delicious.com/michaelpranikoff
Twitter / @mpranikoff
Twitter Event Hashtag: #prncl

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Principles to Communicating Your Message Today
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The Traditional NewsWire

PUSH
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PULL
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The Newswire Today – 2009 & Beyond!
PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution
Distribution via satellite, internet, e-mail and RSS.
Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.
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The Power of PUSH & PULL
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Visibility
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Engagement
The 3 I’s of Engagement
Interaction – The actions a person takes while present at those touch points
Intimacy – The affection a person holds for a brand
Influence – The likelihood a person is to advocate on behalf of the brand
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WhiteHouse.gov
New Era of Engagement – Nielsen
http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/

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WeALLneed
toBecome
‘ers
Data

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If You Can’t Measure It…
Don’t Do It
Strata-G – Seizing Opportunity in a Recession, March 2009
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Industries in Flux: Media and Public Relations & the Impact of Social Media
Twitter Hashtag:
#prnAZ

PR Newswire Event Phoenix January 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

by Michael Pranikoff on Jan 26, 2010

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PR Newswire Event Phoenix January 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media Presentation Transcript