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PR Newswire Event Cleveland September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

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    Notes on slide 1

    This is an example of just one way PR Newswire has been working on increasing the ability for anyone to engage with our client’s content since 2006 when we first added a Delicious button to our news releases to allow people to start sharing that content. We have continued to increase the ability for anyone interact with our content.

    Mashable – one of the top blogs covering the social media space picked up the story – and used the image and Target Logo that were distributed with the release.

    In the end, over 280K votes were tallied, and $3 Million given away to various charities.

    When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.

    As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.

    This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.

    Today, when we think about monitoring and measuring social media, there are lots of pieces and purposed to consider.

    All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.

    However, sometimes people are afraid of new services or paid tools because it takes budgets.

    New expenditures on your budget makes one panic.

    Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.

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    PR Newswire Event Cleveland September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media - Presentation Transcript

    1. Industries in Flux: Media and Public Relations & the Impact of Social Media
      Twitter Hashtag:
      #prnCL
    2. Michael Pranikoff
      Director, Emerging Media
      PR Newswire
      michael.pranikoff@prnewswire.com
      www.delicious.com/michaelpranikoff
      Twitter / @mpranikoff
      Twitter Event Hashtag: #prncg
    3. Denise Polverine
      Editor-In-Chief
      Cleveland.com
      Facebook.com/clevelancom
      dpolverine@cleveland.com
      Twitter /clevelanddotcom
      Twitter/cdotcombrowns
      Twitter/cdotcompolitics
      Twitter/PDcavsinsider
      Twitter Event Hashtag: #prncl
    4. Darren Toms
      Director of News Programming
      www.wtam.com
      Dtoms@wtam.com
      Twitter/WTAM100
      Twitter Event Hashtag: #prncl
    5. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    6. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    9. From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.html
    11. Source: Slideshare.net JohannesBhakfi
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    12. Michael Pranikoff
      Director, Emerging Media
      PR Newswire
      michael.pranikoff@prnewswire.com
      www.delicious.com/michaelpranikoff
      Twitter / @mpranikoff
      Twitter Event Hashtag: #prncl
    14. Photo credit: http://www.flickr.com/photos/margolove/1810357551/
    15. Principles to Communicating Your Message Today
      • Make your contentAccessible
      • Make your contentEasy To View
      • Make your contentEasy To Use
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    16. The Traditional NewsWire
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    17. PUSH
      Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
    18. PULL
      Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/
    19. The Newswire Today – 2009 & Beyond!
      PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution
      Distribution via satellite, internet, e-mail and RSS.
      Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.
      Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases
      Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database
    20. The Power of PUSH & PULL
      Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
    21. TheOLD PRNewswire.com
    22. The NEW PRNewswire.com
    24. Twitter Event Hashtag: #prncl
    27. Visibility
      Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/
    28. Engagement
      The 3 I’s of Engagement
      • Interaction – The actions a person takes while present at those touch points
      • Intimacy – The affection a person holds for a brand
      • Influence – The likelihood a person is to advocate on behalf of the brand
      Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
    29. WhiteHouse.gov
      New Era of Engagement – Nielsen
      http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/
    30. Listen
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    31. Twitter Event Hashtag: #prncl
    32. Twitter Event Hashtag: #prncl
    33. We ALL need
      toBecome
      ‘ers
      Data
      Twitter Event Hashtag: #prncl
    35. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/
    36. Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php
    37. If You Can’t Measure It…
      Don’t Do It
      Strata-G – Seizing Opportunity in a Recession, March 2009
      Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
    38. Twitter Event Hashtag: #prncl
    39. Industries in Flux: Media and Public Relations & the Impact of Social Media
      Twitter Hashtag:
      #prnCL

    + Michael PranikoffMichael Pranikoff, 1 month ago

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