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PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

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    Notes on slide 1

    This is an example of just one way PR Newswire has been working on increasing the ability for anyone to engage with our client’s content since 2006 when we first added a Delicious button to our news releases to allow people to start sharing that content. We have continued to increase the ability for anyone interact with our content.

    When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.

    As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.

    This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.

    Today, when we think about monitoring and measuring social media, there are lots of pieces and purposed to consider.

    All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.

    However, sometimes people are afraid of new services or paid tools because it takes budgets.

    New expenditures on your budget makes one panic.

    Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.

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    PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media - Presentation Transcript

    1. Industries in Flux: Media and Public Relations & the Impact of Social Media
      Twitter Hashtag:
      #prnCG
    2. Michael Pranikoff
      Director, Emerging Media
      PR Newswire
      michael.pranikoff@prnewswire.com
      www.delicious.com/michaelpranikoff
      Twitter / @mpranikoff
      Twitter Event Hashtag: #prncg
    3. Barbara Iverson, PhD
      http://currentbuzz.org
      www.chicagotalks.org
      biverson@gmail.com
      Twitter /drbarb
      Twitter Event Hashtag: #prncg
    4. Kirsten Miller
      Interactive Manager & Senior Web Producer
      www.myfoxchicago.com
      Kirsten.miller@foxtv.com
      Twitter/FoxChicago
      Facebook /MyFoxChicago
      Twitter Event Hashtag: #prncg
    5. Sherry Skalko
      Editor, Journalists.org
      Online News Associaiton
      www.journalists.org
      sskalko@journalists.org
      Twitter/sskalko
      Twitter / ONA09
      Twitter Event Hashtag: #prncg
    6. Allan Schoenberg
      Director
      Corporate Communications
      www.cmegroup.com
      Allan.schoenberg@cmegroup.com
      Twitter/allanschoenberg
      Twitter / CMEGroup
      Twitter Event Hashtag: #prncg
    7. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    8. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    9. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    11. From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.html
    13. Source: Slideshare.net JohannesBhakfi
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    15. Photo credit: http://www.flickr.com/photos/margolove/1810357551/
    16. Principles to Communicating Your Message Today
      • Make your contentAccessible
      • Make your contentEasy To View
      • Make your contentEasy To Use
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    17. The Traditional NewsWire
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    18. PUSH
      Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
    19. PULL
      Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/
    20. The NewsWire Today: 2009 and Beyond
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    21. The Power of PUSH & PULL
      Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
    24. Twitter Event Hashtag: #prncg
    25. Visibility
      Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/
    26. Engagement
      The 3 I’s of Engagement
      • Interaction – The actions a person takes while present at those touch points
      • Intimacy – The affection a person holds for a brand
      • Influence – The likelihood a person is to advocate on behalf of the brand
      Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
    27. WhiteHouse.gov
      New Era of Engagement – Nielsen
      http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/
    28. Listen
      Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    29. Twitter Event Hashtag: #prncg
    30. Twitter Event Hashtag: #prncg
    31. We ALL need
      toBecome
      ‘ers
      Data
      Twitter Event Hashtag: #prncg
    33. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/
    34. Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php
    35. If You Can’t Measure It…
      Don’t Do It
      Strata-G – Seizing Opportunity in a Recession, March 2009
      Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
    36. Twitter Event Hashtag: #prncg
    37. Michael Pranikoff
      Director, Emerging Media
      PR Newswire
      michael.pranikoff@prnewswire.com
      www.delicious.com/michaelpranikoff
      Twitter / @mpranikoff
      Twitter Event Hashtag: #prncg

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