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PR Newswire - Emerging Media, Where are today? Where are we going?
 

PR Newswire - Emerging Media, Where are today? Where are we going?

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PR Newswire Seminar on Emerging Media by Michael Pranikoff, Director of Emerging Media. This is the slide deck from my Philadelphia presentation on 3/3/09. www.prnewswire.com ; ...

PR Newswire Seminar on Emerging Media by Michael Pranikoff, Director of Emerging Media. This is the slide deck from my Philadelphia presentation on 3/3/09. www.prnewswire.com ; www.delicious.com/michaelpranikoff ; www.twitter.com/mpranikoff

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PR Newswire - Emerging Media, Where are today? Where are we going? PR Newswire - Emerging Media, Where are today? Where are we going? Presentation Transcript

  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff
  • The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Source: Forrester Research / Business Week 6/11/2007 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
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  • Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
  • Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL
  • Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/
  • Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • “ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Let’s Talk Technology Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
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  • technorati.com/blogging/state-of-the-blogosphere/
  • Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
  • Social Bookmarks and Tagging
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • So How Does This Relate to Me?
    • Find out how many people are linking to my site in Delicious
    • Find out how people are characterizing my company by words / tags
    Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • How Do You Optimize a News Release?
    • Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms.
    • Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release.
    Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Front End Optimization
    • Use well researched keywords or phrases that you know are being used in searches.
    Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Front End Optimization
    • Use well researched keywords or phrases that you know are being used in searches.
    • Use your keywords/ phrases in your Headline and Sub-headline (if you use one)
    • Keyword Density
    • Use links in your release....but not just to your homepage.
    • Multimedia Content – like photos and video add HUGE value to your release!
    Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    • Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam.
        • Optimal Keyword Density =
        • 1.5% - 3.5% per 250 words
        • OR
        • 3 – 4 times for a 400 word release
    Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
  • Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Multimedia News Release (MNR) Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • Social Networks Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Synovate 9/1/08 http://linksr.us/eUVWMO
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Social Networks
  • Specialized Social Networks MyRagan.com is for PR Professionals Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Specialized Social Networks for Anyone or Anything
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media