PR Newswire - Emerging Media, Where are today? Where are we going?

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff

The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Source: Forrester Research / Business Week 6/11/2007 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

Photo credit: http://www.flickr.com/photos/alexharries/1297298843/

Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/

http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL

Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/

Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

“ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Let’s Talk Technology Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

technorati.com/blogging/state-of-the-blogosphere/

Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

Social Bookmarks and Tagging

So How Does This Relate to Me?

Find out how many people are linking to my site in Delicious

Find out how people are characterizing my company by words / tags

How Do You Optimize a News Release?

Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms.

Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release.

Front End Optimization

Use well researched keywords or phrases that you know are being used in searches.

Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Front End Optimization

Use well researched keywords or phrases that you know are being used in searches.

Use your keywords/ phrases in your Headline and Sub-headline (if you use one)

Keyword Density

Use links in your release....but not just to your homepage.

Multimedia Content – like photos and video add HUGE value to your release!

Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam.

Optimal Keyword Density =

1.5% - 3.5% per 250 words

OR

3 – 4 times for a 400 word release

Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.

Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Multimedia News Release (MNR) Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Social Networks Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Synovate 9/1/08 http://linksr.us/eUVWMO

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Social Networks

Specialized Social Networks MyRagan.com is for PR Professionals Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Specialized Social Networks for Anyone or Anything

Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media