Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness - IABC Cleveland Technology Petting Zoo – April 14, 2011. Presentation by Michael Pranikoff, PR
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness - IABC Cleveland Technology Petting Zoo – April 14, 2011. Presentation by Michael Pranikoff, PR Newswire Global Director of Emerging Media
Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
Sales is number one and the closer you tie campaign to sales results the more support you will get. Leads (more people fall into this category) and it is not the real KPI, on how many you have. Brands have got focused on fans and in fact they are very easy to buy. Cost about a $1.00 per fan. Engagement (are people reacting to content)Benchmarket it against others results Ultimately you need a CRM strategy.
Technology Petting Zoo Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness Technology Petting Zoo • April 14, 2011 • IABC Cleveland
Michael Pranikoff Global Director, Emerging Media PR Newswire firstname.lastname@example.org www.delicious.com/michaelpranikoff Twitter / @mpranikoff
"Digital and Traditional for the ordinary person is all the same thing. It's all things they consume. It means nothing to them. In agencies and client organizations, people still don't understand this.“ Ian Tait - Global Interactive Executive Creative Director at W+K Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
Newspapers: 30 mins Magazines: 20 mins Mobile: 50 mins Internet: 2 hrs, 35 mins TV: 4 hrs, 24 mins
SILOS in Corporations are OldandCrumbling http://www.flickr.com/photos/kh-67/4892949459/
Marketing Communications Comes Into Focus Public Relations Companies want: