Your SlideShare is downloading. ×
0
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness  - IABC Cleveland Technology Petting Zoo – April 14, 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness - IABC Cleveland Technology Petting Zoo – April 14, 2011

2,102

Published on

Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness - IABC Cleveland Technology Petting Zoo – April 14, 2011. Presentation by Michael Pranikoff, PR …

Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness - IABC Cleveland Technology Petting Zoo – April 14, 2011. Presentation by Michael Pranikoff, PR Newswire Global Director of Emerging Media

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,102
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
  • SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Sales is number one and the closer you tie campaign to sales results the more support you will get. Leads (more people fall into this category) and it is not the real KPI, on how many you have. Brands have got focused on fans and in fact they are very easy to buy. Cost about a $1.00 per fan. Engagement (are people reacting to content)Benchmarket it against others results Ultimately you need a CRM strategy.
  • Transcript

    • 1. Technology Petting Zoo
      Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measure its Effectiveness
      Technology Petting Zoo • April 14, 2011 • IABC Cleveland
    • 2. Michael Pranikoff
      Global Director,
      Emerging Media
      PR Newswire
      michael.pranikoff@prnewswire.com
      www.delicious.com/michaelpranikoff
      Twitter / @mpranikoff
    • 3.
    • 4. Disclaimer: I am not a Guru.
      All tips, recommendations, and ideas are from reading, exploring, and learning anyway that I can. I consider myself a B+ Student at best.
    • 5.
    • 6. Engage opportunity across all channels
      Social
      Web sites
      Search
      Mobile
      Content
      Video
      sharing
      Blogs
      Microblogs
      Print
      Broadcast
    • 7. Engage opportunity with all key audiences
      Investors
      The Media
      Bloggers
      Decision
      Makers
      Content
      Influencers
      Consumers
      Shareholders
    • 8. Content
      REVOLUTION
      Follow The Conversation on Twitter #IABC
    • 9. Old School
      New School
      Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
    • 10. PUSH
      Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
    • 11. PULL
      Follow The Conversation on Twitter #IABC
      Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/
    • 12. PULL
      PUSH
      CONTENT
    • 13. CONTENT is
      Follow The Conversation on Twitter #IABC
    • 14.
    • 15. "Digital and Traditional for the ordinary person is all the same thing. It's all things they consume. It means nothing to them. In agencies and client organizations, people still don't understand this.“
      Ian Tait - Global Interactive Executive Creative Director at W+K
      Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
    • 16. Newspapers: 30 mins
      Magazines:
      20 mins
      Mobile: 50 mins
      Internet:
      2 hrs, 35 mins
      TV:
      4 hrs, 24 mins
    • 17. SILOS in Corporations are
      OldandCrumbling
      http://www.flickr.com/photos/kh-67/4892949459/
    • 18. Marketing
      Communications Comes Into Focus
      Public Relations
      Companies want:
      • Direct access to consumers
      • 19. Opportunities to engage with audiences
      • 20. Continuous Messaging that is easy to share
      • 21. Analytics, ROI
      They want to communicate in a way that combines PR, Marketing and Advertising.
      Advertising
    • 22. Every Time a Marketer
      Says “Viral” a Kitten Dies
    • 23. Trust
    • 24. TrustOverAttention
      Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.
    • 25. How much do you trust the following industries to do what is right?
    • 26. How much do you trust the following industries to do what is right?
    • 27. Where do you generally go first for news about a company?
      Then where do you go?
    • 28.
    • 29. Building the Foundation
      SEO
    • 30.
    • 31. THINK
      VISUALLY!
    • 32. THINK
      VISUALLY!
    • 33. THINK
      VISUALLY!
    • 34.
    • 35. Online
      is the first place any consumer – B2B or B2C goes today
      Credit: http://bit.ly/fgK3Oj
    • 36.
    • 37. Where should I go today?
      http://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg
    • 38. Make Your ContentDirectional
    • 39. Tips on Directing Content
      • Link….Link….and Link Again!
      • 40. Always link through to the highest page rank…the more links from high page ranks to lower = better visibility
      • 41. PR Newswire is considered third party validation to people outside the news / media industry…and search spiders.
      • 42. Make content easy to share.
      Follow The Conversation on Twitter #IABC
    • 43. Oh The Places ContentCAN Go
    • 44. Story
      Time
    • 45.
    • 46. SEO & SOCIAL MEDIA
      ARE BUDDIES
      Photo credit: http://www.flickr.com/photos/tambako/2387498031/
    • 47. How Will You Measure Your Success?
      Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
    • 48. http://www.tulane.edu/~gzapata/ckld/Cheeky%20Monkey.jpg
    • 49. Follow The Conversation on Twitter #IABC
    • 50. Start by setting some….
      Audit first what’s working and what meets objectives.
    • 51. Examining Field of Play
    • 52. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS
    • 53. Identifying the
      Audience
      Where are they gathering?
      What are they talking about?
    • 54. Examine
      Activity
      the
    • 55. Story
      Time
    • 56. Source: http://budurl.com/9jd9
      Follow The Conversation on Twitter #IABC
    • 57. How Do you Manage / Control your Corporate Reputation
      in a Crisis Situation?
    • 58. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/
    • 59. Story
      Time
    • 60.
    • 61. PR Newswire Media Monitoring
    • 62.
    • 63.
    • 64.
    • 65. But Can you connect online and offline?
      Credit:: http://1.bp.blogspot.com/_D27HVe9e6Ac/TO0TuraK3zI/AAAAAAAAC0o/Qo1dXytpLNw/s1600/1a.jpg
    • 66. Story
      Time
    • 67. engage opportunity everywhere
    • 68. PRSA 2010 International Conference
      Washington, DC
      Oct. 16 – 19, 2010
      #PRNGame
      engage opportunity everywhere
    • 69. PRSA 2010 International Conference
      Washington, DC
      Oct. 16 – 19, 2010
      • Open to all attendees with a smartphone
      • 70. Placed codes all over the conference, name tags, sessions, even other exhibitor booths
      • 71. Over 1000 Tweets with #prngame in 3 days
      • 72. 19% of all Tweets with the #prsa_ic official hashtag included #prngame
      #PRNGame
      engage opportunity everywhere
    • 73.
    • 74. Leave A Trail of Breadcrumbs
      http://www.flickr.com/photos/bnoj13/4073663539/
    • 75. Make it Easy ToAccess,View
      &Use Your Content !
    • 76. Michael Pranikoff
      Global Director,
      Emerging Media
      PR Newswire
      michael.pranikoff@prnewswire.com
      www.delicious.com/michaelpranikoff
      Twitter / @mpranikoff

    ×