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Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010
 

Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010

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Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 - Presentation by PR Newswire Global Director of Emerging Media.

Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 - Presentation by PR Newswire Global Director of Emerging Media.

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  • There are a wide range of social networks across Asia, but Facebook has been making tremendous progress is almost all markets. (Facebook is banned in China, but Facebook clone Xiaonei has seen tremendous growth). If current trends hold, Facebook will overtake Orkut in India sometime later this year. Facebook’s prominence comes for a number of reasons, including the high mobile platform, which has proved popular in numerous markets. In Indonesia, for example, Facebook surpassed Friendster largely thanks to people with cheap Blackberry-style phones from China using Facebook while stuck in Jakarta traffic.
  • 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day
  • 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day
  • All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.

Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 Presentation Transcript

  • Key Trends for
    Public Relations & Marketing Professionals for 2010
  • Michael Pranikoff
    Global Director,
    Emerging Media
    PR Newswire
    michael.pranikoff@prnewswire.com
    www.delicious.com/michaelpranikoff
    Twitter / @mpranikoff
  • Influencers
    #1 Reaching the Influencers
  • Hyvesis #1 in The Netherlandsright now, but not for long…
    Facebook is gaining fast!
    QQ
    Facebook
    Friendster
    Wretch
    Zing
    Orkut
    hi5
    Mixi
    Cyworld
    #2 Social Networks are diverse,
    but trending the same way…
  • Social network site with highest
    penetration in Europe
    Facebook 22%
    Hyves 63%
    Facebook 72%
    Hi5 60%
    Facebook 29%
    Users
    72%
    Facebook 57%
    Facebook 67%
    51%
    Facebook 71%
    Facebook 73%
    Hi5 61%
    Facebook
    N per country = About 200
    2010
  • 500 Million Facebook users Worldwide
    70% Outside the US
  • Pew Research Center’s
    • 57% of internet users share links to news stories
    • 30% get news through Social Networks
    • 6% get news via Twitter feeds
    500 Million Facebook users Worldwide
    70% Outside the US
  • #3 Social Integration…
    connecting the pieces
  • #3 Social Integration…
    connecting the pieces
    Everything becomes a social network
  • #3 Social Integration…
    connecting the pieces…
    News Connects
    Facebook Open Graph, Twitter ID and other OpenID services are connecting reader and their friends and networks
  • #3 Social Integration…
    connecting the pieces…
    News Connects
    Facebook Open Graph, Twitter ID and other OpenID services are connecting reader and their friends and networks
  • #3 Social Integration…
    connecting the pieces…
    News Connects
    Facebook Open Graph, Twitter ID and other OpenID services are connecting reader and their friends and networks
  • #4 “How to Manage” is a Universal Concern
    Slide courtesy of Brian Giesen – Ogilvy Digital 360
  • #5 Location Based Social Media … Follow Me!
  • Snapshot of Tweets in Den Haag on the evening of Wed. June 20, 2010 via Bing Maps
    #5 Location Based Social Media … Follow Me!
  • Snapshot of Tweets in Den Haag on the evening of Wed. June 20, 2010 via Bing Maps
    #5 Location Based Social Media … Follow Me!
  • #5 Location Based Social Media … Follow Me!
  • #6 Your site is the center….
    For now....
  • #7 Search is the Foundation of
    Social Media
  • #8 Search Goes Social
  • #8 Search Goes Social
  • #9 Measurement and Metrics
  • #9 Measurement and Metrics
  • #9 Measurement and Metrics
  • WeALLneed
    toBecome
    ‘ers
    Data
    Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
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  • Michael Pranikoff
    Global Director,
    Emerging Media
    PR Newswire
    michael.pranikoff@prnewswire.com
    www.delicious.com/michaelpranikoff
    Twitter / @mpranikoff