Key Trends  for <br />Public Relations & Marketing Professionals for 2010<br />
Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />w...
Influencers<br />#1 Reaching the Influencers<br />
Hyvesis #1 in The Netherlandsright now, but not for long…<br />Facebook is gaining fast! <br />QQ<br />Facebook<br />Frien...
Social network site with highest <br />penetration in Europe<br />Facebook 22%<br />Hyves 63%<br />Facebook 72%<br />Hi5 6...
500 Million Facebook users Worldwide<br />70% Outside the US<br />
Pew Research Center’s<br /><ul><li> 57% of internet users share links to news stories
 30% get news through Social Networks
 6% get news via Twitter feeds</li></ul>500 Million Facebook users Worldwide<br />70% Outside the US<br />
#3 Social Integration…<br />   connecting the pieces<br />
#3 Social Integration…<br />   connecting the pieces<br />Everything  becomes a social network <br />
#3 Social Integration…<br />   connecting the pieces…<br />    News Connects<br />Facebook Open Graph, Twitter ID and  oth...
#3 Social Integration…<br />   connecting the pieces…<br />    News Connects<br />Facebook Open Graph, Twitter ID and  oth...
#3 Social Integration…<br />   connecting the pieces…<br />    News Connects<br />Facebook Open Graph, Twitter ID and  oth...
#4 “How to Manage” is a Universal Concern<br />Slide courtesy of Brian Giesen – Ogilvy Digital 360<br />
#5 Location Based Social Media 	… Follow Me!<br />
Snapshot of Tweets in Den Haag on the evening of Wed. June 20, 2010 via Bing Maps<br />#5 Location Based Social Media 	… F...
Snapshot of Tweets in Den Haag on the evening of Wed. June 20, 2010 via Bing Maps<br />#5 Location Based Social Media 	… F...
#5 Location Based Social Media 	… Follow Me!<br />
#6 Your site is the center….<br />    For now.... <br />
#7  Search is the Foundation of <br />	Social Media<br />
#8  Search Goes Social<br />
#8  Search Goes Social<br />
#9 Measurement and Metrics<br />
#9 Measurement and Metrics<br />
#9 Measurement and Metrics<br />
WeALLneed<br />toBecome<br />‘ers<br />Data<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
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Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010

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Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 - Presentation by PR Newswire Global Director of Emerging Media.

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  • There are a wide range of social networks across Asia, but Facebook has been making tremendous progress is almost all markets. (Facebook is banned in China, but Facebook clone Xiaonei has seen tremendous growth). If current trends hold, Facebook will overtake Orkut in India sometime later this year. Facebook’s prominence comes for a number of reasons, including the high mobile platform, which has proved popular in numerous markets. In Indonesia, for example, Facebook surpassed Friendster largely thanks to people with cheap Blackberry-style phones from China using Facebook while stuck in Jakarta traffic.
  • 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day
  • 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day
  • All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
  • Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010

    1. 1. Key Trends for <br />Public Relations & Marketing Professionals for 2010<br />
    2. 2. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />
    3. 3. Influencers<br />#1 Reaching the Influencers<br />
    4. 4.
    5. 5.
    6. 6. Hyvesis #1 in The Netherlandsright now, but not for long…<br />Facebook is gaining fast! <br />QQ<br />Facebook<br />Friendster<br />Wretch<br />Zing<br />Orkut<br />hi5<br />Mixi<br />Cyworld<br />#2 Social Networks are diverse,<br /> but trending the same way…<br />
    7. 7. Social network site with highest <br />penetration in Europe<br />Facebook 22%<br />Hyves 63%<br />Facebook 72%<br />Hi5 60%<br />Facebook 29%<br />Users<br />72%<br />Facebook 57%<br />Facebook 67%<br />51%<br />Facebook 71%<br />Facebook 73%<br />Hi5 61%<br />Facebook<br />N per country = About 200<br />2010<br />
    8. 8. 500 Million Facebook users Worldwide<br />70% Outside the US<br />
    9. 9. Pew Research Center’s<br /><ul><li> 57% of internet users share links to news stories
    10. 10. 30% get news through Social Networks
    11. 11. 6% get news via Twitter feeds</li></ul>500 Million Facebook users Worldwide<br />70% Outside the US<br />
    12. 12. #3 Social Integration…<br /> connecting the pieces<br />
    13. 13. #3 Social Integration…<br /> connecting the pieces<br />Everything becomes a social network <br />
    14. 14. #3 Social Integration…<br /> connecting the pieces…<br /> News Connects<br />Facebook Open Graph, Twitter ID and other OpenID services are connecting reader and their friends and networks<br />
    15. 15. #3 Social Integration…<br /> connecting the pieces…<br /> News Connects<br />Facebook Open Graph, Twitter ID and other OpenID services are connecting reader and their friends and networks<br />
    16. 16. #3 Social Integration…<br /> connecting the pieces…<br /> News Connects<br />Facebook Open Graph, Twitter ID and other OpenID services are connecting reader and their friends and networks<br />
    17. 17. #4 “How to Manage” is a Universal Concern<br />Slide courtesy of Brian Giesen – Ogilvy Digital 360<br />
    18. 18. #5 Location Based Social Media … Follow Me!<br />
    19. 19. Snapshot of Tweets in Den Haag on the evening of Wed. June 20, 2010 via Bing Maps<br />#5 Location Based Social Media … Follow Me!<br />
    20. 20. Snapshot of Tweets in Den Haag on the evening of Wed. June 20, 2010 via Bing Maps<br />#5 Location Based Social Media … Follow Me!<br />
    21. 21. #5 Location Based Social Media … Follow Me!<br />
    22. 22. #6 Your site is the center….<br /> For now.... <br />
    23. 23. #7 Search is the Foundation of <br /> Social Media<br />
    24. 24. #8 Search Goes Social<br />
    25. 25. #8 Search Goes Social<br />
    26. 26. #9 Measurement and Metrics<br />
    27. 27. #9 Measurement and Metrics<br />
    28. 28. #9 Measurement and Metrics<br />
    29. 29. WeALLneed<br />toBecome<br />‘ers<br />Data<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
    30. 30. 1<br />2<br />
    31. 31. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />

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