Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010
by Michael Pranikoff, Global Director, Emerging Media at PR Newswire on Oct 07, 2010
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Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, ...
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
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