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Content to Conversion: Setting the Stage for Success - Portland Communicators Conference #pdxcc13

by Global Director, Emerging Media at PR Newswire on May 13, 2013

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Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is ...

Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organization’s success. But don’t lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, “What is the conversion metric we’re using to build awareness and spark action?” Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask if—and how—your content drives your desired outcomes. Check out all of the conversation at #pdxcc13

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Content to Conversion: Setting the Stage for Success - Portland Communicators Conference #pdxcc13 Content to Conversion: Setting the Stage for Success - Portland Communicators Conference #pdxcc13 Presentation Transcript